Posted on 02/10/2021 5:49:05 PM PST by blam
Jeep has officially paused its Bruce Springsteen ad campaign that aired during the Super Bowl following the revelation that the pro-Biden rock singer was arrested for drunk driving in November.
A spokeswoman for Jeep confirmed to CNBC that the entire campaign is on hold.
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a Jeep spokeswoman said in a statement to the cable network. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
The Middle. pic.twitter.com/dbsgWV35i0
— Bruce Springsteen (@springsteen) February 8, 2021
The commercial debuted Sunday during the Super Bowl LV broadcast and has been seen by millions of additional viewers on YouTube. On Wednesday, the commercial was pulled from YouTube and other online platforms after news broke about Springsteen’s arrest.
New Jersey authorities confirmed Wednesday that Springsteen was arrested in November and faces charges including DWI, reckless driving, and consuming alcohol in a closed area.
The arrest took place at the Gateway National Recreation Area in Sandy Hook, New Jersey. Authorities said that Springsteen was cooperative during the arrest.
Mothers Against Drunk Driving has blasted state authorities for failing to reveal the arrest prior to the Super Bowl on Sunday, when tens of millions of football fans saw the high-profile commercial. The advocacy group said that the many victims of drunk driving “deserve better.”
In Jeeps’ two-minute Super Bowl commercial, titled “The Middle,” Springsteen pushes for political unity and reconciliation, urging Americans to come together in the political “middle.”
(snip)
(Excerpt) Read more at breitbart.com ...
That’s why, not because millions of us will never buy a Jeep again?
And yes, I’ve owned tons of Chrysler Jeep throughout my life.
Jeep’s attempt to hit that crucial Genx hipster off-roading, football-watching demo has hit a snag. Springsteen is the perfect avatar for faux authentic Americana.
Guilty until proven innocent.
Welcome to BIDENISTAN!
It happened in November and he’s preaching to us 3 months later. I’m sure Jeep didn’t know but these lefties have no shame-remember Chappaquiddik?
I’ve never really liked Springsteen; never bought into his purported ‘Hometown’, working-class, persona.
I’m not sure Jeep didn’t know.
I bet a lot of people, including the enemedia, knew.
I think we should get Jeep on the record: Did they or did they not know about the charges?
“Drunk In The USA”
The worst thing about owning a jeep is having to tell your mother that you are gay
‘66 toyota landcruiser all the way
They have always been in my mind some of the best superbowl ads, right up there with the older Budweiser horse ads. This year's presentation was not only insulting and antithetical to all their prior campaigns, it was qualitatively one of the worst superbowl ads ever.
I'm glad this is blowing up in Jeep's face, though with all the negative push back they received before the news of Springsteen's DWI, there were probably some execs who were relieved that they now have a good excuse to pull the ad altogether.
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate”
If Jeep is uncertain of the details ask the man - he is their talent.
If he doesn’t cooperate with Jeep, fire him. Publicly.
Jeep sounds as dishonest as that man.
Ewe.
Isn’t there a nude/gay beach on Sandy Hook? What was he doing there? When I visited the Coast Guard station there a few decades back, the beach was full of the most disgusting people you can imagine. I assume it has gotten worse. Springsteen does seem gay.
Have to admit when I was young wanting to like him.
But I just hated all his songs.
Ha Ha Ha. This is delicious.
Drunk in the. USA!!!
Snicker...
From day one I thought he was a low-life POS.
I remember them bragging how their marketing people were able to get his picture (a coup) on the front page of Time and Newsweek magazine in the same week.(Years ago, 1975)
ZINGER!
The guy is in his seventies and still getting DUIs.
Has he never heard of AA?
Yeah Brucie it’s hard to get to the middle when you’re driving drunk!
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