Someone should fill the vacuum and bring out Fat Black Mammy branded syrup.
Aunti Jo Mammy rides off into the sunset.
Gee, why not make the name even longer?
“Pearl Milling Company Premium High Fructose Corn Syrup.”
Folks mostly kept buying due to familiarity. Now they ditched familiarity. So expect it to be treated like the generic and sell less as people value shop for a new name they know.
Aren’t pearls white? How racist.
Here’s the Board of Directors of Quaker Oats, owner of Aunt Jemima. See if you can detect a pattern here. I know it is hard to see, but try hard:
William G. Barker III
Born: c. 1959
Gender: Male
Race or Ethnicity: White
Executive summary: CFO of Sun-Times Media Group
David L. Beré
Born: c. 1953
Gender: Male
Race or Ethnicity: White
Executive summary: Interim CEO of Dollar General
Michael J. Callahan
Born: c. 1938
Gender: Male
Race or Ethnicity: White
Executive summary: CEO of Material Sciences, 2003-04
Janet K. Cooper
Born: c. 1953
Gender: Female
Race or Ethnicity: White
Executive summary: Senior VP and Treasurer of Qwest
Philip A. Marineau
Born: c. 1946
Gender: Male
Race or Ethnicity: White
Party Affiliation: Democratic
Executive summary: CEO of Levi Strauss, 1999-2006
Patricia B. Morrison
Born: c. 1959
Gender: Female
Race or Ethnicity: White
Executive summary: CIO of Motorola
Robert S. Morrison
Born: c. 1941
Gender: Male
Race or Ethnicity: White
Executive summary: Vice Chairman of Pepsi, 2003-05
Military service: USMC (1963-67, to Capt., Vietnam War)
William D. Smithburg
Born: 9-Jul-1938
Gender: Male
Race or Ethnicity: White
Party Affiliation: Republican
Executive summary: CEO of Quaker Oats, 1981-97
Pearls are mostly white. They replaced a black woman with white pearls. Milling makes white flour. They replaced a black woman with white flour. They erased a black woman. RACIST RACIST RACIST.
They should have just updated the name with a modern black female name like Tyshauniqa.
Pearl Milling? Sounds like a bunch of black slaves grinding pearls in Jamaica. Seems racist to me.
Was my favorite syrup.
I’ve bought my last bottle of it.
Their treatment of the family of this woman wreaks.
At that time, they backed off - likely because Knight was a black woman.
Now? She'd be canceled so fast...
The hell with Aunt Jemima. I use Log Cabin if I don’t have pure maple syrup on hand. (I wish we could grow sugar-free maple trees.)
They can Pearl Jam that bottle where the sun don’t shine.
“put an end to racism?”
No way! Pearl Milling is a darker black woman who does not have her hair in a neat coif, she sports a long AFRO frizzy hair do that jumps down your throat and stings your eyes like no other label could ever do!!!!!
“And you say I ain’t refined? Sheeit!”
It boggles the mind.
The warm, polite smile of a grandmother is now gone from a common household product.
How, exactly, does removing this image of a black woman from the store shelves and from our homes supposedly going to reduce racial prejudice?
So stupid. It hurts. Good luck. I don’t buy Aunt Jemima but once every couple of years. I will not buy woke brand BS ever. So sad so bad.
It’s so stupid.
Little Debbie
Big Debbie
Equal Rights Debbie
Chapter VII Debbie
First Debbie
I believe they will be forced to return to the old name becouse there is no brand recognition. getting rid of a brand name that has been around over 60 years is plain stupid.