He’s right, there’s nothing masculine about Lachlan Murdoch or Paul Ryan!
Concur. Newsmax had Mark Halperin on this weekend spouting utter DS nonsense and the host was letting him.
They feel bent.
OAN is pretty good.
Both OAN and Newsmax IMO are next-generation controlled opposition. (E.g., Chris Ruddy is reportedly a very close friend of Bill Clinton’s.)
war room is the best thing going on
I would love to be a fly in the room. The conservatives at FNC know that the leftists are destroying their brand. They are costing them viewers and will eventually cost them their paychecks. There has to be a lot of resentment and anxiety on both sides.
Newsmax seems to waste a lot of time showing old history documentaries about Hitler, et al.
Don’t go there without an ad blocker.
Hannity needs to leave Fox. He does not need them and they betrayed America. Come on Sean! Show us you meant it when you titled your book “Live Free or Die”.
My son asked my a couple of years ago why I only watched Fox. I told him that Fox insulted my intelligence the least out of all them.
Fox has joined the rest of the media, so it’s on to OAN.
Not going back. No reason to.
https://thenationalpulse.com/breaking/fox-ratings-falter/
another link to another article geller shared this o ne
Look at the situation from a business perspective.
One week’s results is not indicative of a trend. The Murdochs are assuming the audience will return over time. In six months, a year, or two years from now what will the numbers look like? The NFL, NBA, MLB, ESPN and NASCAR are undoubtedly looking at the same. In two years will they be down 50% or close to where there were before they doubled down on BLM? Boycotts only work if the boycotters are in it for the long haul.
The second thing management is looking at, which the article does not show, is size of total market. If total viewership is 10 million and I have a 50% share, I have 5 million viewers. If total viewership is 8 million and I maintain a 50% share, I have 4 million viewers. Yes, I lost 1 million viewers but my market share relative to competition stayed the same.
Here’s an example. Immediately after 9/11/2001 sales of many consumer products dropped by 20-30% as people stayed home in fear. Essentially the total market size dropped by 30%. Three months later, store traffic and retail sales had returned to normal volume. Few companies panicked during the weeks immediately after 9/11, knowing over time markets would correct. They were proved correct. The same thing happened after the financial panic of 2008/2009, but the recovery in total market size was more protracted.
The executives who manage the product at Fox News changed the programming message in an effort to increase market size. Likely the decision was made based on demographics. The core Fox audience of age 60+ white males is dying off. They don’t see enough younger conservatives joining the audience to replace those projected to die off over the next 10 years. The company decided to shift programming to appeal to a new generation. By executing the plan during the election season they could get maximum publicity for the repositioning, hopefully resulting in the new audience they are seeking to try them out.
This was a long term, not short term decision. Given that it was a long term decision, management accepted the potential some of their customers might walk away, particularly in the short run (not unlike what the NFL experienced). Longer term, they apparently believe they will gain more customers than they are losing through their programming changes.
Every company deals with the issue of its customer base aging and dying off. Some brands like Sears, Kmart, and JC Penney fail to make changes necessary to bring in new consumers and ultimately fade away as their customer base goes away. Sometimes the company makes a dramatic shift, in a short period of time, like Fox has done. The biggest example of a huge management product shif debacle occurred in 1985 with the introduction of “New Coke”, replacing the classic Coca Cola product. Within three months of consumer boycott, the company reintroduced “Coke Classic”, selling it alongside New Coke. New Coke was discontinued in 2002. While short term a disaster, the entire episode benefitted CocaCola sales for a number of years. The publicity from the change and the switch back to the old formula resulted in an upswing in sales.
The future of Fox will depend on the depth and length of the current boycott. If 90 days from now its market share is down only 5%, and the company sees evidence it is slowly adding new customers from CNN and MSNBC, it will stay with the plan. If 90 days from now its market share is down 40-50%, the company will have to reassess its strategy. Advertisers will be demanding refunds for the network delivering a smaller audience over the preceding 90 days. Advertisers will also reallocating advertising buys to other networks or social media. New advertisers, targeting the new audience Fox is trying to reach, will be reluctant to spend on the network if it isn’t able to demonstrate its programming moves are bringing in the customers they want.
Will conservatives, currently boycotting the network hang tough? Stay tuned.
I admit we watched all the shows at night, but Vannity is repetitive and ruins every interview, Laura is arrogant like her theory that we will find common ground with AOC, Tucker became the best of them.
The news reporting and many commentators became straight up Trump hating. And why do they foist that lying pig Stirewalt on their audience.
Ha!
Agree.
“Fox News IMPLODING”
Good.
I tried OAN and Newsmax. Both are rather amateurish, Newsmax more than OAN. I decided OAN isn’t worth the money. I have to pay and watch commercials.
50 posts in and no ratings posted yet
here
Only the big ones shown.
The two liberal flake murdock sons and thier idiot mother just sh## thier bed
Newsmax depends too heavily on the likes of Mark Halperin for its reporting - a movie available on Showtime on-demand called “Trumped: Inside the Greatest Political Upset of All Time” follows Halperin and some other “journalist” on election evening in 2016 as the votes are counted - toward the end as it becomes obvious that Trump has won there is a five second or so closeup shot of Halperin’s face - looking as though he’s about to burst into tears at the thought of Hillary’s loss - all you need to know about the guy - don’t trust a word that comes out of his mouth.......