Posted on 11/23/2020 6:16:53 AM PST by Pining_4_TX
Fox News is a dinosaur. If you slap the head, the tail won’t feel it for two weeks. Thus, I have commented multiple times in the past about the coming demise of Fox News. If memory serves, I think I gave them 2-5 years before the fall. I said this a couple years ago. Well, now it’s happening.
And their current circumstances represent a bellwether of things to come. Once the hyenas got rid of Roger Ailes, Fox News began its downward slide. Sure the network lived on the muscle-memory of the greatest man in cable news. But when Ailes left unceremoniously, Fox News was taken over by feminists.
(Excerpt) Read more at theblacksphere.net ...
Yes, try to get in by 10EST when Bannon’s show starts, it’s probably the best thing going right now.
Don’t go there without an ad blocker.
Hannity needs to leave Fox. He does not need them and they betrayed America. Come on Sean! Show us you meant it when you titled your book “Live Free or Die”.
Agreed. NEWSMAX used to serve a fringe and now they serve millions of former FOX viewers. If they want to keep those viewers they need to improve their quality.
Hannity is on contract with Fox. Don’t know when it expires, but I would bet he leaves at the end of the contract. Then he could get out of New York like he has been talking about for years.
My son asked my a couple of years ago why I only watched Fox. I told him that Fox insulted my intelligence the least out of all them.
Fox has joined the rest of the media, so it’s on to OAN.
Not going back. No reason to.
https://thenationalpulse.com/breaking/fox-ratings-falter/
another link to another article geller shared this o ne
They apparently took Salcedo’s morning time slot away. The more they have Halperin on, the less likely they will continue their new found success.
Look at the situation from a business perspective.
One week’s results is not indicative of a trend. The Murdochs are assuming the audience will return over time. In six months, a year, or two years from now what will the numbers look like? The NFL, NBA, MLB, ESPN and NASCAR are undoubtedly looking at the same. In two years will they be down 50% or close to where there were before they doubled down on BLM? Boycotts only work if the boycotters are in it for the long haul.
The second thing management is looking at, which the article does not show, is size of total market. If total viewership is 10 million and I have a 50% share, I have 5 million viewers. If total viewership is 8 million and I maintain a 50% share, I have 4 million viewers. Yes, I lost 1 million viewers but my market share relative to competition stayed the same.
Here’s an example. Immediately after 9/11/2001 sales of many consumer products dropped by 20-30% as people stayed home in fear. Essentially the total market size dropped by 30%. Three months later, store traffic and retail sales had returned to normal volume. Few companies panicked during the weeks immediately after 9/11, knowing over time markets would correct. They were proved correct. The same thing happened after the financial panic of 2008/2009, but the recovery in total market size was more protracted.
The executives who manage the product at Fox News changed the programming message in an effort to increase market size. Likely the decision was made based on demographics. The core Fox audience of age 60+ white males is dying off. They don’t see enough younger conservatives joining the audience to replace those projected to die off over the next 10 years. The company decided to shift programming to appeal to a new generation. By executing the plan during the election season they could get maximum publicity for the repositioning, hopefully resulting in the new audience they are seeking to try them out.
This was a long term, not short term decision. Given that it was a long term decision, management accepted the potential some of their customers might walk away, particularly in the short run (not unlike what the NFL experienced). Longer term, they apparently believe they will gain more customers than they are losing through their programming changes.
Every company deals with the issue of its customer base aging and dying off. Some brands like Sears, Kmart, and JC Penney fail to make changes necessary to bring in new consumers and ultimately fade away as their customer base goes away. Sometimes the company makes a dramatic shift, in a short period of time, like Fox has done. The biggest example of a huge management product shif debacle occurred in 1985 with the introduction of “New Coke”, replacing the classic Coca Cola product. Within three months of consumer boycott, the company reintroduced “Coke Classic”, selling it alongside New Coke. New Coke was discontinued in 2002. While short term a disaster, the entire episode benefitted CocaCola sales for a number of years. The publicity from the change and the switch back to the old formula resulted in an upswing in sales.
The future of Fox will depend on the depth and length of the current boycott. If 90 days from now its market share is down only 5%, and the company sees evidence it is slowly adding new customers from CNN and MSNBC, it will stay with the plan. If 90 days from now its market share is down 40-50%, the company will have to reassess its strategy. Advertisers will be demanding refunds for the network delivering a smaller audience over the preceding 90 days. Advertisers will also reallocating advertising buys to other networks or social media. New advertisers, targeting the new audience Fox is trying to reach, will be reluctant to spend on the network if it isn’t able to demonstrate its programming moves are bringing in the customers they want.
Will conservatives, currently boycotting the network hang tough? Stay tuned.
Except Fox had a lock on conservative viewership and was smoking any other cable news platform.
Now Fox is just another CNNPMSNBC, competing for the same small share of viewers. Fox is hemorrhaging viewership and instead of trying to correct course, they are doubling down.
Clueless Hannity deserves Fox, perfect player for the controlled opposition
Yup, the formula works so well and conservatives fall for it constantly so why abandon it?
I admit we watched all the shows at night, but Vannity is repetitive and ruins every interview, Laura is arrogant like her theory that we will find common ground with AOC, Tucker became the best of them.
The news reporting and many commentators became straight up Trump hating. And why do they foist that lying pig Stirewalt on their audience.
Your point of course is that brands must be supple and responsive to their customers. Fox has chosen to respond by being arrogant. That’s their perfect right. Customers will vote with their feet
That is OAN Encore.
OAN Live is free until the end of the year through KlowdTV.com or its app.
I like Greg Kelly’s show.
The problem with Newsmax is they do not have enough content to fill the schedule. What I would suggest is that they actually just have a straight news show on at some point.
Something similar to CNN’s Headline News. News, sports, weather major events of the day. Actual International news. The world does not ONLY revolve around US politics.
OAN is like watching paint dry.
Newsmax is better.
I agree to an extent. The information on OAN is better. I don’t trust Newsmax yet. Not after what I’ve been seeing on Newsmax so far.
Ha!
Agree.
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