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Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’
revolver ^ | July 20, 2020

Posted on 07/20/2020 2:36:10 PM PDT by Mount Athos

Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.

Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.

Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.

What this country needs, at every level of society, academia, and government, is a total and complete purge of ‘woke’ revolutionaries, before the blood starts running in the streets.

The Wall Street Journal has more:

The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.

Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.

Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.

Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.

Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement. [Wall Street Journal]

According to Business Insider, these were “acts of retaliation.” And rightly so. If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of “social justice warriors” in your company.

Several insiders close to the situation said it was widely believed that Kozak and Taylor were fired by Austrian leadership over the leak and internal tension over diversity issues. Two employees said Taylor had been working on a project to increase Black representation at Red Bull but that the leadership wasn’t interested. [Business Insider]

Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.

Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

Two employees said global CEO Dietrich Mateschitz told staff earlier this year that there wouldn’t be any layoffs in 2020. Two others who work in marketing, however, said management told them that between 20 and 50 people were laid off or told that they would have to choose between new jobs and exit packages.

Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment. [Business Insider]

You absolutely love to see it.

It turns out that the CEO of Red Bull is a pretty cool guy. From Daily Mail:

Red Bull’s billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against ‘political correctness’.

The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.

The company’s global CEO is Austrian billionaire Dietrich Mateschitz, who has an estimated fortune of $26billion and owns a private island in Fiji.

In a 2017 interview, Mateschitz expressed sympathy with Donald Trump and said the new president ‘simply needs time’.

‘I don’t think he’s as much of an idiot as he’s made out to be,’ he told the newspaper Kleine Zeitung at the time.

‘When you speak to Americans you often hear that they’re essentially happy to have a new administration. There was plenty to question about the previous one,’ he said, referring to the Obama administration.

Raging at ‘political correctness’ and the ‘intellectual elite’, Mateschitz was also highly critical of Germany and Austria for opening their doors at the height of the 2015 refugee crisis.

Taking aim at those who encouraged refugees or used Angela Merkel’s slogan of ‘we’ll manage it’, he said that none of those people ‘made their guest rooms available for five migrants to live in’. [Daily Mail]


TOPICS: Business/Economy; News/Current Events
KEYWORDS: amytaylor; austria; blm; dietrichmateschitz; redbullgmbh; stefankozak; syntheticracism; woke
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To: Mount Athos
Just in time. I'm almost ready to submit my shopping list!
61 posted on 07/20/2020 3:24:30 PM PDT by null and void (Quarantine the sick. Shield the vulnerable. Free everyone else!)
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To: ptsal
Can Red Bull be paired with Goya?

Sure can. Mixes well with Vodka too.

62 posted on 07/20/2020 3:26:02 PM PDT by Tommy Revolts
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To: caww
You can tell by the eyes. The guy at the top-right looks like a dick smoker.

Nicely done Red Bull Boss!
63 posted on 07/20/2020 3:28:07 PM PDT by Tommy Revolts
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To: Mount Athos

Just wow! I don’t do energy drinks. Hmmm.


64 posted on 07/20/2020 3:28:15 PM PDT by jimfree (My19 y/o granddaughter continues to have more quality exec experience than an 8 year Obama.)
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To: caww

Cancel culture cuts both ways.

Now that BLM/Antifa is giving them black eyes by wrecking their cafes, Starbucks should take a look at whose side they really ought be on.


65 posted on 07/20/2020 3:28:56 PM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: systemjim

Watch their sales skyrocket!


66 posted on 07/20/2020 3:29:02 PM PDT by Tommy Revolts
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To: rightwingcrazy

He controls the company. No one can tell him what to do. He can tell the woke mob to go take a jump.


67 posted on 07/20/2020 3:34:51 PM PDT by SmokingJoe
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To: windsorknot

Not gonna work. By far most of Red Bull sales are outside the US.


68 posted on 07/20/2020 3:36:25 PM PDT by SmokingJoe
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To: SauronOfMordor

HR departments, communications sections, marketing groups, and many IT teams are chock full of leftists.


69 posted on 07/20/2020 3:38:07 PM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: Mount Athos

“‘I don’t think he’s as much of an idiot as he’s made out to be,’”

I guess in this crazy world of ours a back-handed compliment like that is better than what we normally get. :-)


70 posted on 07/20/2020 3:40:29 PM PDT by plain talk
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To: SunkenCiv
Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

Good riddance. Waste of money I call it.
Love Red Bull's Formula One team though. :-)

71 posted on 07/20/2020 3:43:37 PM PDT by SmokingJoe
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To: Mount Athos

Don’t plan on ever drinking one but I’m gonna buy one just for support.


72 posted on 07/20/2020 3:51:54 PM PDT by Vinnie
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To: rockinqsranch

Get a flavored Red Bull the original is NASTY!!


73 posted on 07/20/2020 3:54:39 PM PDT by Trump Girl Kit Cat (Yosemite Sam raising hell)
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To: caww

The terrible racist slide!
Oh my.

A bit fuzzy but appears to show Canada as uninhabited.

https://nypost.com/2020/07/16/heres-the-leaked-racist-map-that-got-red-bull-execs-fired/


74 posted on 07/20/2020 4:00:30 PM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last message.)
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To: Falconspeed

Ms. Taylor is also a lesbo.


75 posted on 07/20/2020 4:01:24 PM PDT by caww
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To: caww

On the map, India is described as “call centres,” the Middle East as “evil-doers” with an arrow indicating “bombs go here,” and Africa as “zoo animals come from here”, while China has “they make our stuff” penned across it.

Over the map of the USA has the words “We’re #1” across it.

Canada gets “uninhabited” while the green blob representing Australia at the bottom right appears to say “kangaroos”.

https://www.bandt.com.au/evil-doers-red-bull-marketers-in-massive-racism-storm-as-leaked-document-belittles-indians-chinese-arabs-africans/


76 posted on 07/20/2020 4:02:46 PM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last message.)
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To: Mount Athos

Well then...I might just have to try a red bull...


77 posted on 07/20/2020 4:07:50 PM PDT by Paleo Pete (I smile because you are family. I laugh because you can do nothing about it...)
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To: SmokingJoe

I do not buy them as a typical item. That said, I may start.


78 posted on 07/20/2020 4:08:47 PM PDT by Toirdhealbheach Beucail (Am fear nach gheibh na h-airm 'n am na sith, cha bith iad aige 'nam a chogaidh)
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To: Mount Athos

A flat of Red Bull is standard on our Costco list. Plus they sponsor F1.

Good for them.


79 posted on 07/20/2020 4:12:56 PM PDT by moehoward
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To: Intar
Red Bull gives you balls!

Then Red Bull should be the only beverages available in Congressional dining hallls.

80 posted on 07/20/2020 4:16:29 PM PDT by mewzilla (Break out the mustard seeds.)
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