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Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’
revolver ^ | July 20, 2020

Posted on 07/20/2020 2:36:10 PM PDT by Mount Athos

Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.

Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.

Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.

What this country needs, at every level of society, academia, and government, is a total and complete purge of ‘woke’ revolutionaries, before the blood starts running in the streets.

The Wall Street Journal has more:

The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.

Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.

Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.

Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.

Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement. [Wall Street Journal]

According to Business Insider, these were “acts of retaliation.” And rightly so. If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of “social justice warriors” in your company.

Several insiders close to the situation said it was widely believed that Kozak and Taylor were fired by Austrian leadership over the leak and internal tension over diversity issues. Two employees said Taylor had been working on a project to increase Black representation at Red Bull but that the leadership wasn’t interested. [Business Insider]

Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.

Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

Two employees said global CEO Dietrich Mateschitz told staff earlier this year that there wouldn’t be any layoffs in 2020. Two others who work in marketing, however, said management told them that between 20 and 50 people were laid off or told that they would have to choose between new jobs and exit packages.

Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment. [Business Insider]

You absolutely love to see it.

It turns out that the CEO of Red Bull is a pretty cool guy. From Daily Mail:

Red Bull’s billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against ‘political correctness’.

The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.

The company’s global CEO is Austrian billionaire Dietrich Mateschitz, who has an estimated fortune of $26billion and owns a private island in Fiji.

In a 2017 interview, Mateschitz expressed sympathy with Donald Trump and said the new president ‘simply needs time’.

‘I don’t think he’s as much of an idiot as he’s made out to be,’ he told the newspaper Kleine Zeitung at the time.

‘When you speak to Americans you often hear that they’re essentially happy to have a new administration. There was plenty to question about the previous one,’ he said, referring to the Obama administration.

Raging at ‘political correctness’ and the ‘intellectual elite’, Mateschitz was also highly critical of Germany and Austria for opening their doors at the height of the 2015 refugee crisis.

Taking aim at those who encouraged refugees or used Angela Merkel’s slogan of ‘we’ll manage it’, he said that none of those people ‘made their guest rooms available for five migrants to live in’. [Daily Mail]


TOPICS: Business/Economy; News/Current Events
KEYWORDS: amytaylor; austria; blm; dietrichmateschitz; redbullgmbh; stefankozak; syntheticracism; woke
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To: Mount Athos

I never touch that stuff, but good on them.


41 posted on 07/20/2020 2:57:01 PM PDT by trublu
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To: Roman_War_Criminal

As article states....Red Bull’s billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against ‘political correctness’.....The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.


42 posted on 07/20/2020 2:58:41 PM PDT by caww
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To: Mount Athos

Fired exec Amy Taylor is an out lesbian heavily involved in LGBT issues.

https://outleadership.com/outleader/amy-taylor/

I’m going to guess that if they hadn’t fired her, she would have hired lots of angry gays to leadership positions. Probably already did, which explains some of the other firings.

CEO should hunt down who recommended her hiring in the first place, and get rid of him too.


43 posted on 07/20/2020 2:59:22 PM PDT by SauronOfMordor (A Leftist can't enjoy life unless they are controlling, hurting, or destroying others)
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To: Mount Athos

Red bull gives you wings.....out the door..


44 posted on 07/20/2020 3:00:12 PM PDT by Crim (Palin / West '16)
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To: Fungi
Never bought an energy drink in my life. I will buy one red bull, just one and give it to a friend.

I always avoided that stuff. But at a bar after a basketball game, someone ordered a round of Jagermaster with red bull. After several pints of Spaten it tasted OK.

But now I respect the brand

45 posted on 07/20/2020 3:01:25 PM PDT by FatherofFive (Islam is EVIL and needs to be eradicated)
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To: fortes fortuna juvat

It taste like liquid sweetarts with 5 hours of caffeine rush inside.


46 posted on 07/20/2020 3:01:57 PM PDT by The Toll
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To: Mount Athos
My Ford Fiesta ST (sort of a track car) has a neat Red Bull sticker on the rear window. Glad the story went the way it did or I'd have to remove it.


47 posted on 07/20/2020 3:05:04 PM PDT by steve86 (Prophecies of Maelmhaedhoc O'Morgair (Latin form: Malachy))
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To: Mount Athos
I never buy energy drinks.

However, now I may have to reconsider. ;-)
48 posted on 07/20/2020 3:07:25 PM PDT by systemjim (Lifetime Lover of Music)
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To: The Toll

I’ll drink a Rockstar Recovery on the way to a party or social event where I’ll be drinking. I’ll have to see if Red Bull has something similar.


49 posted on 07/20/2020 3:08:43 PM PDT by Prince of Space (Irish lives matter!)
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To: FatherofFive

That was my point. Jagermaster, cannot stomach that. The brand is a success story. The owner who imported the brand into the US was interesting. During his final years, he could not golf, so he would hire people to “play” for him while he rode along in a golf cart, telling his player what club to use and where to hit the ball. Money changes everything.


50 posted on 07/20/2020 3:08:43 PM PDT by Fungi
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To: systemjim

Energy drinks are horrible stuff but good on the ceo


51 posted on 07/20/2020 3:11:29 PM PDT by Mount Athos
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To: FatherofFive

Jagerbomb:

Ingredients: Red Bull energy drink, Jägermeister herbal liqueur.

Preparation: Drop a shot glass filled with Jägermeister into a pub glass containing Red Bull.

Down it. Repeat until unable to.


52 posted on 07/20/2020 3:14:04 PM PDT by polymuser (It's discouraging to think how many people are shocked by honesty and so few by deceit. Noel Coward)
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To: Prince of Space

I believe one of the Rockstar co-founders is Michael Savage’s son.


53 posted on 07/20/2020 3:17:00 PM PDT by rfp1234 (Caveat Emperor)
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Only had one in my life, not bad, tastes like Faygo red pop with a little more carbonation and bite. On my buy list.


54 posted on 07/20/2020 3:17:17 PM PDT by F450-V10
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To: Mount Athos
Just don't eliminate the Red Bull Air Force.


55 posted on 07/20/2020 3:20:12 PM PDT by moovova
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To: Mount Athos

With Vodka people! Outstanding drink!


56 posted on 07/20/2020 3:21:53 PM PDT by RinaseaofDs
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To: polymuser
Down it. Repeat until unable to.

Yeah, that was the night. Two guys wound up in a cornfield. Got a 4:00am call from one of the wives. And here we were playing basketball for our health. Fortunately, I was able to walk home.

57 posted on 07/20/2020 3:22:37 PM PDT by FatherofFive (Islam is EVIL and needs to be eradicated)
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To: Mount Athos

This is what a CEO with balls looks like.


58 posted on 07/20/2020 3:23:32 PM PDT by wjcsux (Inside every DemocRAT politician is a fascist dictator screaming to be let loose.)
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To: Mount Athos

I’m all in favor of supporting business that take good stands, but that stuff is nasty. I’ll buy a Red Bull and give it to someone who likes them. Yuck.


59 posted on 07/20/2020 3:24:08 PM PDT by cdcdawg (Don't care. Still voting for Trump.)
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To: dakine

I wasn’t going to say anything. But what irony! :-D


60 posted on 07/20/2020 3:24:28 PM PDT by BradyLS (DO NOT FEED THE BEARS!)
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