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Hallmark Channel Does Immediate About Face On Gay Wedding Ad
Hotair ^
| 12/16/2019
| Jazz Shaw
Posted on 12/16/2019 7:53:04 AM PST by SeekAndFind
![](https://hotair.com/wp/wp-content/uploads/2019/12/Zola.jpg)
It seems like only yesterday that we were talking about how the Hallmark Channel was throwing themselves into a social media firestorm by first accepting and then rejecting an advertisement from wedding planning company Zola featuring the nuptials of two brides. Oh, thats right
it was yesterday. Well, that decision lasted less than a day. Faced with a growing backlash from Hollywood and on social media, the network turned around and said they would be accepting the advertisement(s) after all. (CBS News)
The Hallmark Channel on Sunday moved to reinstate ads featuring a same-sex couple that had been removed from the cable network. The decision came after considerable backlash over the initial decision to stop airing the ads from the wedding-planning company Zola.
The Crown Media team has been agonizing over this decision as weve seen the hurt it has unintentionally caused, Hallmark CEO Mike Perry said in a statement Sunday night. Said simply, they believe this was the wrong decision.
Its unclear whether Zola will continue airing ads on The Hallmark Channel, but they noted they are relieved by these recent updates.
Some of the LGBT heavyweights from Hollywood were piling on, and as I predicted yesterday, cancel culture was on full display. The hashtag #BoycottHallmarkChannel was quickly trending on Twitter.
The Hallmark Channel was all apologies on social media.
The Hallmark Channel has managed to take what should have been a routine business decision (no matter which way they went) and turn it into the worst possible outcome. The real question here is how they could possibly have failed to see this coming, given the ongoing LGBT drama engulfing social media debates. If their policy was to not accept any gay-themed advertising, they shouldnt have taken the ad in the first place and stuck to their guns, accepting the fact that they would be boycotted from the left. If they preferred to risk the wrath of conservatives, they could have similarly had a statement prepared about doing business with any interested parties or something to that effect.
Now they simply look like spineless opportunists. Theyve elevated the profile of One Million Moms and pretty much ensured that any conservative (and presumably straight) viewers will be left with a sour taste in their mouths. But while Zola and the LGBT community may accept their apology, many on the left are unlikely to forget that the Hallmark Channels first impulse was to pull the ad. (The actual purpose of these boycotts isnt to get an apology or change behavior. Its to punish insufficiently woke people and generate headlines.)
Smooth move, Hallmark Channel. Now we wait to see if they go ahead with a Christmas movie featuring an LGBT family as has been discussed. Stand by for round three in the culture wars.
TOPICS: Culture/Society; News/Current Events; Philosophy
KEYWORDS: 1moretime; ads; culturalmarxism; familyvalues; gaystapo; gaywedding; hallmark; hollywood; homofascism; homosexualagenda; homosexuality; zola
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To: DLfromthedesert
Yes, it is plausible. I never said it wasn’t.
That being said, the Leftist manipulation of the Populous by the Media is obvious.
To: CondoleezzaProtege
I guess not and we just moved to MS from CA.
It’s different here, that’s for sure.
To: Mrs. Don-o
Xlnt analysis. I have noticed a lot of women dont mind gay men...it is just a step outside their own selfish immorality.
83
posted on
12/16/2019 10:18:12 AM PST
by
Getready
(Wisdom is more valuable than gold and diamonds, and harder to find.)
To: SeekAndFind
Only thing that will make them change their minds again and disallow the gay commercial is Two Million Moms rather than One Million. That’s a lot of buying power. In the world of commerce, cash talks and BS walks. Just a matter of numbers to get your principles aligned properly. lol
84
posted on
12/16/2019 10:30:57 AM PST
by
chuckee
To: SeekAndFind
I’ll pass that along to the wife along the reco to not support people that are too incompetent to know that changing your mind on something like this just gets EVERYONE PO’d.
You OK with homo “marriage”? Fine. Just go with that and make the 2% and another 20% of the bullied straights that have parroted “not that there’s anything wrong with that” crap for 30 years.
The rest of us can safely blow off the ersatz holiday magic crap and ‘buy our cards you sentimental idiots’ never ending infomercial...
85
posted on
12/16/2019 10:38:02 AM PST
by
L,TOWM
(An upraised middle finger is my virtue signal.)
To: fruser1
Who wins when conservative Christian companies that have obviously been set up by gays when we knee jerk ban them? We certainly don’t. The sickos win.
Hallmark has been steadfast all these years and you dump them for this one thing.
86
posted on
12/16/2019 10:41:46 AM PST
by
bgill
To: bgill
the problem with that thinking it’s based in the past ... going forward hallmark has unequivocally stated it will work closely with glaad to ensure diversity ... just like some modern day “churches” are doing ... the horse is now out of the barn ... i’ll make other viewing choices going forward ...
87
posted on
12/16/2019 10:52:23 AM PST
by
Lonely Are The Brave
(A man's got to know his limitations. Dirty Harry Callahan)
To: Lonely Are The Brave
Any organization not explicitly right-wing sooner or later becomes left-wing.
88
posted on
12/16/2019 10:53:49 AM PST
by
dfwgator
(Endut! Hoch Hech!)
To: dfwgator
some truth to that ...
also the day conservatives jumped on board the equality train was the day they opened the door for egalitarianism we now see ... right now some parts of the country are literally like sodom and gomorrah ... more to come ...
89
posted on
12/16/2019 11:03:32 AM PST
by
Lonely Are The Brave
(A man's got to know his limitations. Dirty Harry Callahan)
To: GreyFriar
Weak willed ninnies.Excuse me? This has nothing to do with being weak-willed, or chickening out, or abandoning a principled position. Hallmark is a profit-seeking business, period. The ninnies are the abused-spouse conservatives returning for beating after beating, under the delusion that Big Business is their friend. As with Chik-Fil-A, corporate conservatism is a business plan -- and when the market climate changes, business plans are adjusted.
Unrestrained Capitalism is a product of liberalism. Sorry you had to find out this way.
90
posted on
12/16/2019 11:06:50 AM PST
by
Romulus
To: Lonely Are The Brave
Ok, fine. Put Hallmark and Chik-Fil-A out of business for no other reason than they were goaded into this. Then, what do you have left?
Strange how FR was posting about the good CFA was doing and bam! they get attacked.
Strange, again, how FR was posting about the good Hallmark was doing and bam! they get attacked.
I knew Hallmark would get attacked and sure enough. Just a matter of time after those little locally owned bakeries and florists. “They” bumped it up with CFA and now Hallmark. Will you ban the pillow guy and Balsam Hill Christmas items when they go after them?
Anyone seeing a trend?
No way could all those negative tweets could have come from real humans with real accounts. More fake news. Totally bots.
91
posted on
12/16/2019 11:08:52 AM PST
by
bgill
To: Mrs. Don-o
92
posted on
12/16/2019 11:11:34 AM PST
by
Romulus
To: entropy12
Kinda seems the Vegan Goddess’ complex has destroyed Hallmark.
93
posted on
12/16/2019 11:20:01 AM PST
by
Jumper
To: Romulus; GreyFriar
Conservatives can complain, write angry letters and threaten to stop patronizing their shows all they like, but UNLESS they get HIT in their bottom line, nothing’s gonna happen.
It’s the same with Netflix ( which plans to show a GAY Jesus ) and Chick-Fil-A ( which stopped supporting the Salvation Army after being intimidated by the LGBT activists).
94
posted on
12/16/2019 11:22:33 AM PST
by
SeekAndFind
(look at Michigan, it will)
To: Kickass Conservative
Gotcha! Im from LA and the rest of my (American side) is in NYC so yeah. So for me culture shock would be everything in between! Haha
To: CondoleezzaProtege
#BoycottHallmarkChannel
If your questions or concerns have not been answered here, you may reach Crown Media Family Networks Viewer Services via email at viewers@crownmedia.com or by phone at 888-390-7474.
96
posted on
12/16/2019 12:13:16 PM PST
by
Gopher Broke
(Repeal Obamacare !!)
To: SeekAndFind
No more Hallmark products for me or my family. Gone.
To: SeekAndFind
Satan continues to walk unopposed across our land.
To: Lakeshark
‘We enjoy the sappy and formulaic movies...’
a rather, ah, generous description of Hallmark fare...I’d have used other adjectives...
To: Southside_Chicago_Republican
‘Successful professional woman returns from the big city to the small town she grew up in and falls in love again with her old girlfriend from high school.’
we can flesh out this little plot with a bit of Hallmark features...said professional lady, having lost her girlfriend to an illness that routinely kills inconvenient twenty somethings, and to compensate throws herself into work for an evil corporation, which sends her to her hometown to close down the unprofitable cookie factory, which is populated by quirky and impossibly nice folk...here she encounters her high school BFF, who runs the cookie factory and has blossomed into a gorgeous and, by strange happenstance, a gay female...conflict abounds, as the inevitable attraction forces a collision between love and business...
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