Hallmark Channel Does Immediate About Face On Gay Wedding Ad

Hotair ^ | 12/16/2019 | Jazz Shaw

[SeekAndFind]

It seems like only yesterday that we were talking about how the Hallmark Channel was throwing themselves into a social media firestorm by first accepting and then rejecting an advertisement from wedding planning company Zola featuring the nuptials of two brides. Oh, that’s right… it was yesterday. Well, that decision lasted less than a day. Faced with a growing backlash from Hollywood and on social media, the network turned around and said they would be accepting the advertisement(s) after all. (CBS News)

The Hallmark Channel on Sunday moved to reinstate ads featuring a same-sex couple that had been removed from the cable network. The decision came after considerable backlash over the initial decision to stop airing the ads from the wedding-planning company Zola.

“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark CEO Mike Perry said in a statement Sunday night. “Said simply, they believe this was the wrong decision.”…

It’s unclear whether Zola will continue airing ads on The Hallmark Channel, but they noted they are “relieved” by these recent updates.

Some of the LGBT heavyweights from Hollywood were piling on, and as I predicted yesterday, cancel culture was on full display. The hashtag #BoycottHallmarkChannel was quickly trending on Twitter.

Isn’t it almost 2020? @hallmarkchannel, @billabbottHC… what are you thinking? Please explain. We’re all ears.

— Ellen DeGeneres (@TheEllenShow) December 15, 2019

The Hallmark Channel was all apologies on social media.

Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials. pic.twitter.com/p17nJpnjEB

— Hallmark (@Hallmark) December 16, 2019

The Hallmark Channel has managed to take what should have been a routine business decision (no matter which way they went) and turn it into the worst possible outcome. The real question here is how they could possibly have failed to see this coming, given the ongoing LGBT drama engulfing social media debates. If their policy was to not accept any gay-themed advertising, they shouldn’t have taken the ad in the first place and stuck to their guns, accepting the fact that they would be boycotted from the left. If they preferred to risk the wrath of conservatives, they could have similarly had a statement prepared about “doing business with any interested parties” or something to that effect.

Now they simply look like spineless opportunists. They’ve elevated the profile of One Million Moms and pretty much ensured that any conservative (and presumably straight) viewers will be left with a sour taste in their mouths. But while Zola and the LGBT community may accept their apology, many on the left are unlikely to forget that the Hallmark Channel’s first impulse was to pull the ad. (The actual purpose of these boycotts isn’t to get an apology or change behavior. It’s to punish insufficiently woke people and generate headlines.)

Smooth move, Hallmark Channel. Now we wait to see if they go ahead with a Christmas movie featuring an LGBT family as has been discussed. Stand by for round three in the culture wars.

[Leep]

Is the “preacher” suppose to be a man?

[Secret Agent Man]

both sides, hardly a side when one side is 1-2%.

one side is really a statistical error size.

[Blogger]

Probably trans

[DLfromthedesert]

I’m implying no such thing. Just that it’s plausible for a white man to have a biracial daughter, as opposed to a black man with a white daughter.

[gdc61]

so much easier now to tell my wife i’m not watching that crap anymore.

[CondoleezzaProtege]

Why is ‘wholesome’ entertainment in America so shallow to begin with?

This Christmas, READ a book!

[Professional]

I only watch movies, and only movies from other countries. That way I’m not supporting the crap here at home. Watched a french comedy last night, a korean thriller and a chinese ww2 dramedy the other night... all 3 were pretty good, not the virtue signalling crap we are being spoon fed here.

[CondoleezzaProtege]

You don’t get out much LoL.

[DLfromthedesert]

I just got 2 phone calls from Jan’s Hallmark.

[CondoleezzaProtege]

Wrote this above:

Why is ‘wholesome’ entertainment in America so shallow to begin with?

This Christmas, READ a book!

(That being said, I do adore the film “It’s a Wonderful Life” and I appreciated it even more when watching it abroad. London hosts screenings of it in theaters!)

[bgill]

Took a break from Hallmark’s reruns so tuned into (aka background noise) another channel, ION, for a so called “Christmas” movie yesterday. About fell outta my seat with all the male character abusive uncontrolled and bully anger and females glossing it over.

https://iontelevision.com/holiday-movie/christmas-belle

It’s not bad enough that Lifetime thinks every Christmas movie must have LGBTWHATEVER, including gay married pastors but now ION (which airs near constant “Law and Order SUV”) thinks this is somehow acceptable.

[RatRipper]

In the banking business we say, “Know your customer”. I seriously doubt this will go well for Hallmark based on who I think their customers (viewers) are.

[dfwgator]

Pretty much me too. I watch KDramas and shows/movies from Poland.

[bgill]

1897 BC - the destruction of Sodom and Gomorrah.

[bgill]

Pence get slammed on who he goes out to dinner with but it’s somehow perfectly acceptable for the sicko behaviors of the demonrats.

[Lonely Are The Brave]

not only here ...
the left pro homosexual agenda has spread its tentacles into most of corporate america ... there one will genuflect to the homo agenda or be ostracized ... the military has capitulated too ... the country is no longer the country i grew up in ...

[bgill]

Adoption of black children by white couples is vehemently opposed by NAACP & other paid leadership groups.

That was dropped a decade or so ago. Now, they've changed to approval for diversity.

[stanne]

The way I see it, Hallmark is aiding the LGBT group by indoctrinating my silly sheepy suburban housewives whom they can get to start thinking, well, I guess LGBT is okay.

They won’t turn it off at the rate you’d think they would

These people think kindness )and tolerance) are the answer instead of truly looking at what they’re supposed to be doing - fiercely protecting the innocent world from evil

Fr. Gary Thomas, exorcist, states that from his experience and vast study that evil always manifests in sexual deviancy.

That’s what this is. And it will certainly be allowed within the silly group who watches these very shallow movies

[Mrs. Don-o]

The majority of heterosexual couples are not really committed to natural sexual intercourse. Instead,they choose and practice contracepted or sterilized copulation...with abortion as the necessary and inevitable backup, once you accept the premise that they have a right to sterile sexual relations.

Therefore the majority of heterosexual couples are perfectly comfortable with an altered, aberrant form of sexuality--- one which is split off from fertility --- as their right.

Naturally they would be allies of gays who want the same.

In effect, it was contraceptors who queered marriage. It's not remotely surprising that gays want to opt in. It's custom made for them.

[Getready]

I tell’s ya. Stop watching television. It is just poisoning the minds of just about all who watch. Tslevision can be a useful tool....but the general trend is to praise outlaws. Morally and literally...forget it..save your time and money for something better. You will not regret it.