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‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...
NEWS.COM.AU ^ | 8/23/2019 | FRANK CHUNG

Posted on 08/22/2019 4:29:33 PM PDT by RummyChick

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

(Excerpt) Read more at news.com.au ...


TOPICS: Culture/Society
KEYWORDS: 2little2late; 2ndamendment; abortion; australia; banglist; buildthefence; daca; dreamact; dreamers; genderdysphoria; getwokegobroke; gillette; globalwarminghoax; gooutofbusiness; greennewdeal; homosexualagenda; infanticide; manuairan; medicareforall; newzealand; nra; obamacare; screwthemtoolate; secondamendment; toxicmasculinity
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To: newfreep

A few months ago, I happened to come across a new pack of double edge blades in one of my kits.

I knew I had a couple of old double edge razors, probably belonged to my Father originally. I sprayed it with silicone oil and managed to get rid of most of the corrosion.

The blades were perfect.

I then tried it out and to my surprise, it gave me a perfectly acceptable shave. Still not quite as good as some of the newer multi blade ones but I could certainly live with it.


41 posted on 08/22/2019 5:09:19 PM PDT by yarddog
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To: Liberal Anti Venom
I buy the bargain 10 pack from Wal-Mart for $5.99

Oh my, you're paying too much !
12 for $2 and they work just fine, thankyouverymuch !

             

42 posted on 08/22/2019 5:14:13 PM PDT by tomkat
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To: MuttTheHoople
Here's something that Gillette should consider adding to their product line.

Company Makes Bras And Knickers Specifically For Men

43 posted on 08/22/2019 5:15:50 PM PDT by Enterprise
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To: RummyChick

Mayor Pete, Elton John and Richard Simmons will review all Gillette ads to filter out toxic masculinity. Including casting couch interviews for the male models.


44 posted on 08/22/2019 5:16:38 PM PDT by frank ballenger (End vote fraud,harvesting,non-citizen votforbing & leftist media news censorship or we are finished.)
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To: RummyChick

Too late. Gillette already insulted me and all men. Gillette is dead to me.


45 posted on 08/22/2019 5:18:20 PM PDT by Pollster1 ("Governments derive their just powers from the consent of the governed")
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To: ps
(at $0.17 ea I use 'em once and toss 'em, tho am sure they'd give at least two or three good shaves .. one of my very few extravagances  ;-)
46 posted on 08/22/2019 5:18:26 PM PDT by tomkat
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To: RummyChick

RC, I went back to “wet shaving” 7-8 years ago - not only are they MUCH less expensive than cartridge systems but a far superior product.

Not only are the Rockwell 6C razor & Feather blades state-of-the-art in quality, they produce THE closest shave.

Feather (Japan) also makes THE sharpest medical blades in their industry and the DE blades for consumers are also considered THE sharpest in the universe.

Instead of being a chore, shaving is now an experience...especially with quality shaving soap.


47 posted on 08/22/2019 5:18:45 PM PDT by newfreep ("INSIDE EVERY PROGRESSIVE IS A TOTALITARIAN SCREAMING TO GET OUT" - DAVID HOROWITZ)
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To: RummyChick

I notice Harry’s razors are now being sold at Walmart!

It is not the same Gillette since the days of the Saturday Night Fights brought to you by Gillette Blue Blades!

Blue blades and a styptic pencil. Those were the days!


48 posted on 08/22/2019 5:19:08 PM PDT by Ruy Dias de Bivar
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To: EQAndyBuzz

“I think I might take my safety razor for a drive.”

Order some Feather blades and you’ll never look back.


49 posted on 08/22/2019 5:20:36 PM PDT by bk1000 (I stand with Trump)
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To: MuttTheHoople

***These soyboys are OUTWAGED***

None of them would last using an original Gillette Blue Blade. They would faint at the sight of their own blood.


50 posted on 08/22/2019 5:20:44 PM PDT by Ruy Dias de Bivar
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To: RummyChick

Die in Hell Gillette.


51 posted on 08/22/2019 5:21:22 PM PDT by Vision (Obama corrupted, sought to weaken and fundamentally change America; he didn't plan on being stopped.)
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To: Conserv

“This woman is not even going to buy your blades.”
___________________________

They lost me after the first ad.

Never got past the first 5 or 6 seconds of the fake-son ad.

It solidified the decision, however, I made after watching the first ad.

Yuck and double-yuck to their egotistical and arrogant people in marketing and on their Boards.


52 posted on 08/22/2019 5:21:43 PM PDT by Notthereyet (NotThereYet)
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To: RummyChick

I found two in my shed that I had years ago. On one you twist the base and it opens to take the blade. The other you have to unscrew the handle to remove the top section and place the blade in.


53 posted on 08/22/2019 5:23:54 PM PDT by Ruy Dias de Bivar
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To: RummyChick

Weasel words. They mean none of it and are mangling the definition of words, Bill Clintoon style.


54 posted on 08/22/2019 5:25:32 PM PDT by CodeToad ( Hating on Trump is hating on me and Americans!)
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To: Feckless

I started with Harry’s after their antics and I’m more than happy!


55 posted on 08/22/2019 5:25:58 PM PDT by V V Camp Enari 67-68 (Viet Vet)
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To: RummyChick

I’ve been perfectly happy with a CVS five-blade number that specifically says “not made by Gillette” on it; will never go back. And my wife worked for Gillette for 18 years.


56 posted on 08/22/2019 5:26:58 PM PDT by _longranger81 (Speak up for those who cannot speak for themselves; defend the defenseless; care for the unloved.)
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To: RummyChick

They never represented me and sure as hell don’t get to now.

FOAD Gillette.


57 posted on 08/22/2019 5:28:34 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: RummyChick

10: Eff Gillette
20: Go to 10


58 posted on 08/22/2019 5:29:56 PM PDT by Da Coyote (eh)
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To: RummyChick
“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.

"But one thing that doesn't scare me is leaking on those days when I'm on my period. That's because I use Tampax Tampons ... brought to you by the same people who make the razors I use to shave my bikini areas."

59 posted on 08/22/2019 5:34:48 PM PDT by Mr Ramsbotham ("God is a spirit, and man His means of walking on the earth.")
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To: RummyChick

They should start selling them at Dick’s.


60 posted on 08/22/2019 5:47:07 PM PDT by Cold Heart (.)
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