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‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...
NEWS.COM.AU ^ | 8/23/2019 | FRANK CHUNG

Posted on 08/22/2019 4:29:33 PM PDT by RummyChick

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

(Excerpt) Read more at news.com.au ...


TOPICS: Culture/Society
KEYWORDS: 2little2late; 2ndamendment; abortion; australia; banglist; buildthefence; daca; dreamact; dreamers; genderdysphoria; getwokegobroke; gillette; globalwarminghoax; gooutofbusiness; greennewdeal; homosexualagenda; infanticide; manuairan; medicareforall; newzealand; nra; obamacare; screwthemtoolate; secondamendment; toxicmasculinity
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To: RummyChick

Send the entire board of directors and all managing directors to Japan for practical application education in Seppuku and we’ll think about forgiving you.


21 posted on 08/22/2019 4:46:40 PM PDT by Grimmy (equivocation is but the first step along the road to capitulation)
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To: RummyChick

Too little, too late.


22 posted on 08/22/2019 4:47:23 PM PDT by NonValueAdded ("Sorry, your race card has been declined. Can you present any other form of argument?")
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To: RummyChick

FU, Gillette.

This woman is not even going to buy your blades.


23 posted on 08/22/2019 4:47:42 PM PDT by Conserv
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To: RummyChick

Nope, you schmucks but now I buy the bargain 10 pack from Wal-Mart for $5.99. Realized after a few uses that they last just as longer than your $35.00 5-pack and work just as well. Thanks for the assist.


24 posted on 08/22/2019 4:47:52 PM PDT by Liberal Anti Venom (In a free society, the last refuge of a moron is tyranny. ~Jeremy Egerer~)
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To: mrmeyer

Barbasol came out in the late 70’s I think. I remember a friend of mine got some and said “ Hey look at this new shaving cream....Barb A$$ Hole”


25 posted on 08/22/2019 4:47:54 PM PDT by BRL
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To: RummyChick
Once you lose me I don't go back.
26 posted on 08/22/2019 4:48:57 PM PDT by Gay State Conservative (A joke: Brennan,Comey and Lynch walk into a Barr...)
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To: Eddie01

I changed over to Bic, but I think I might take my safety razor for a drive.


27 posted on 08/22/2019 4:49:13 PM PDT by EQAndyBuzz (Trump is President and CEO of America, Inc.)
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To: RummyChick

Too late for me! Switched to Harry’s.


28 posted on 08/22/2019 4:49:52 PM PDT by SubMareener (Save us from Quarterly Freepathons! Become a MONTHLY DONOR)
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To: RummyChick

“Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash”

I may have bought some of there disposable razors over the years but not many. Never any of their cartridge razors. Even though I live a fairly comfortable life I didn’t get here paying rediculous prices for blades/razors. I just bought my first DE Mercur razor, and I’m working through some blade’s to find what suits me. Feather and Shark brand are in the running.
$1 a month or less in bulk for about 15 shaves is right by me.

Stick it Gillette!


29 posted on 08/22/2019 4:50:29 PM PDT by DAC21
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To: RummyChick
FR thread from a couple of weeks ago:

30 posted on 08/22/2019 4:50:44 PM PDT by TomGuy
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To: BRL

Barbasol shaving cream was created in 1919. The aerosol can version came out in the 1950’s.

I started using it in 1974 in USMC boot camp.


31 posted on 08/22/2019 4:54:24 PM PDT by 2111USMC (Aim Small Miss Small)
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To: 2111USMC

Yeah, I just looked this up....OK it probably seemed new to me at the time...haha


32 posted on 08/22/2019 4:56:13 PM PDT by BRL
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To: SubMareener

When I don’t have a beard I shave about twice a week.(summer) I switched to Harry’s as well.


33 posted on 08/22/2019 4:56:26 PM PDT by TBall
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To: RummyChick

“‘We will continue to represent men at their best’: Gillette”

So now they’re attacking women? Great strategy.


34 posted on 08/22/2019 4:58:22 PM PDT by BobL (I eat at McDonald's and shop at Walmart - I just don't tell anyone.)
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To: RummyChick

To little to late ... I’m a schick guy now


35 posted on 08/22/2019 5:02:34 PM PDT by clamper1797 (We are getting close to the last "box")
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To: Sirius Lee
This is faaar superior to any cartridge blade system....

Rockwell 6C (adjustable w/6 settings) + Feather (Medical) DE blades - sharpest in the world



36 posted on 08/22/2019 5:04:04 PM PDT by newfreep ("INSIDE EVERY PROGRESSIVE IS A TOTALITARIAN SCREAMING TO GET OUT" - DAVID HOROWITZ)
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To: newfreep

I didnt think they made those old timey razors anymore


37 posted on 08/22/2019 5:06:35 PM PDT by RummyChick ("Pills, money .. this city is wicked. Your best friend will kill you here." Smoove about Baltimore)
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To: RummyChick

gutless pukes .. spit
38 posted on 08/22/2019 5:07:31 PM PDT by tomkat
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To: RummyChick

Why don’t they just do ads on their products and drop everything else?


39 posted on 08/22/2019 5:08:31 PM PDT by Captain Peter Blood
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To: RummyChick

Men at their best.

“Man at his best”; used to be the motto of Esquire Magazine.

What would Tyler Durden say?


40 posted on 08/22/2019 5:08:37 PM PDT by bakeneko
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