Posted on 08/22/2019 4:29:33 PM PDT by RummyChick
Razor brand Gillette says it is shifting the spotlight from social issues to local heroes after an ad delving into toxic masculinity caused a customer backlash.
The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. Ive been a firefighter for 19 years, Mr Ziekenheiner says in the ad.
People sometimes ask if its scary. It can be, but like anyone who has a job to do, you prepare not just in terms of your equipment but also mentally and physically.
The ad spruiks the brands SkinGuard range, highlighting the issue of sensitive skin for men who shave every day including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.
We have a very clear strategy when it comes to how we authentically connect with our consumers, said Manu Airan, associate brand director for Gillette Australia and New Zealand.
We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.
(Excerpt) Read more at news.com.au ...
Send the entire board of directors and all managing directors to Japan for practical application education in Seppuku and we’ll think about forgiving you.
Too little, too late.
FU, Gillette.
This woman is not even going to buy your blades.
Nope, you schmucks but now I buy the bargain 10 pack from Wal-Mart for $5.99. Realized after a few uses that they last just as longer than your $35.00 5-pack and work just as well. Thanks for the assist.
Barbasol came out in the late 70’s I think. I remember a friend of mine got some and said “ Hey look at this new shaving cream....Barb A$$ Hole”
I changed over to Bic, but I think I might take my safety razor for a drive.
Too late for me! Switched to Harrys.
“Razor brand Gillette says it is shifting the spotlight from social issues to local heroes after an ad delving into toxic masculinity caused a customer backlash”
I may have bought some of there disposable razors over the years but not many. Never any of their cartridge razors. Even though I live a fairly comfortable life I didn’t get here paying rediculous prices for blades/razors. I just bought my first DE Mercur razor, and I’m working through some blade’s to find what suits me. Feather and Shark brand are in the running.
$1 a month or less in bulk for about 15 shaves is right by me.
Stick it Gillette!
Barbasol shaving cream was created in 1919. The aerosol can version came out in the 1950’s.
I started using it in 1974 in USMC boot camp.
Yeah, I just looked this up....OK it probably seemed new to me at the time...haha
When I don’t have a beard I shave about twice a week.(summer) I switched to Harry’s as well.
“We will continue to represent men at their best: Gillette”
So now they’re attacking women? Great strategy.
To little to late ... I’m a schick guy now
Rockwell 6C (adjustable w/6 settings) + Feather (Medical) DE blades - sharpest in the world
I didnt think they made those old timey razors anymore
Why don’t they just do ads on their products and drop everything else?
Men at their best.
“Man at his best”; used to be the motto of Esquire Magazine.
What would Tyler Durden say?
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