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The Gillette Effect: What a Single Ad Reveals About American Men Conservatives
Medium.com ^ | 1/18/19 | Jessica Valenti

Posted on 01/19/2019 9:35:14 AM PST by ProtectOurFreedom

...it’s a bit baffling to see the controversy over a single, fairly benign commercial for Gillette razors that focuses on masculinity. The ad, playing off its longtime tagline of “the best a man can get,” is part of a new campaign from the company acknowledging that “brands, like ours, play a role in influencing culture… we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”

...the sentiment was enough to set off a firestorm of mockery, consumer boycott threats, and one man even throwing his Gillette razor into a toilet. (Clearly, there’s no problem with masculinity here!)

But this kind of over-the-top response to a single advertisement is part of a broader backlash. U.S. culture is asking pointed questions about traditional masculinity and how it hurts both men and women — questions that men on the political right tend to see as an attack rather than progress.

Conservatives often believe that the more dangerous aspects of traditional masculinity are natural — whether it’s “locker room talk” or “boys will be boys” violence. They see the consequences of such behavior as an acceptable trade-off for maintaining the status quo.

So while it’s easy to mock the strange and transparent response from the right to the Gillette ad, we need to remember that it’s part of something bigger: Donald Trump’s election, the obsession with Alexandria Ocasio-Cortez, the battle over #MeToo and Brett Kavanaugh — they’re all part of a frenzied backlash to a changing world. A backlash that’s getting more dangerous by the day.

(Excerpt) Read more at medium.com ...


TOPICS: Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: gillette; kookfeminist; toxicfeminism; toxicmasculinity; toxicminds
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Jessica Valenti, the most toxic of toxic fems, chimes in on Gillette in highly predictable fashion.

She writes "U.S. culture is asking pointed questions about traditional masculinity" -- that is patent BS. Only toxic feminists have asking that question and somehow they wrangled it into mainstream topic.

Has anybody been asked "pointed questions" about what it means to be a man? All I've heard and seen the past 20 years is men are evil and are to be destroyed. In that period, just try to find a normal man who is portrayed by the MSM as a leader, respected, the head of a family, a person doing good in his community, a hard worker sacrificing a lot for his wife and family. They are not to be found (especially if they are white).

I posted another article by Valenti a week ago, Who’s Afraid of AOC?.

"miss marmelstein" explained:

"This idiot used to write for The Guardian - I don’t think they paid her, either. She’s always been a moron."

"DoodleBob" pointed out:

"Ms Valenti apparently was part of the HRC smear machine and thus her impartiality and independence cannot be a given, according to this Wikileaks Podesta email : *From:* Lauren Peterson [mailto:lpeterson@hillaryclinton.com] *Sent:* Wednesday, January 20, 2016 12:13 PM *To:* Robby Mook *Cc:* Teddy Goff ; Christina Reynolds < creynolds@hillaryclinton.com>; Jenna Lowenstein < jlowenstein@hillaryclinton.com>; Katie Dowd ; Jennifer Palmieri ; John Podesta < john.podesta@gmail.com>

*Subject:* Re: "establishment"

I agree with Teddy—this is one of the first Bernie hits that seems to really be resonating and picking up traction online. Here's our quick rundown of what is in the works in digital and digital comms land right now, keeping in mind that we are trying to do a few bigger campaign things (such as amplifying any remarks the candidate makes) and possibly sending an email, while also working with HRC, Planned Parenthood, and people who can help push this behind the scenes without our fingerprints.(emphasis added)

(snip)

· Working with bloggers and columnists to write about this from a racial justice and reproductive rights perspective, including a few people who joined us on a call to talk about the "Bernie Backlash" that was unfolding even before his remarks last night—current list is Elianne Ramos, Jessica Valenti (who is writing a column on this as we speak), Jamil Smith, Sady Doyle, Aminatou Sow, Gabe Ortiz, and others


1 posted on 01/19/2019 9:35:14 AM PST by ProtectOurFreedom
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To: ProtectOurFreedom

So now their version of a perfect man is a soy boy or pajama boy?

America is in serious trouble with this insane shift in basic attitudes about sexuality and manliness.

What next? Be all you can be; bend over and take it like a man?


2 posted on 01/19/2019 9:38:56 AM PST by Boomer ( Leftism is toxic poison to a free society.)
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To: ProtectOurFreedom

It is actually the straw that broke the camel’s scenario.

Real Amertcans are sick of the assault on men that has been going on for decades and it is time to fight back.


3 posted on 01/19/2019 9:39:17 AM PST by tiki
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To: ProtectOurFreedom

4 posted on 01/19/2019 9:39:26 AM PST by CharlesMartelsGhost
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To: ProtectOurFreedom
I didn't find the Gillette ad "controversial" at all. I just found it completely idiotic for a consumer-products company to launch an ad campaign that had nothing to do with the product it was selling and was nothing more than an expensive public service advertisement.

If I started an ad campaign where I told my prospective clients not to abuse their pets, I don't think anyone would find it "controversial." I'm sure I'd be out of business within six months, though.

Nobody with an ounce of self-respect will ever do business with some @sshole who feels a need to preach to them.

5 posted on 01/19/2019 9:40:31 AM PST by Alberta's Child ("In the time of chimpanzees I was a monkey.")
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To: ProtectOurFreedom; MeganC; Drew68; Army Air Corps; beaversmom

Yet again, you don’t see this crap in Asia, Russia or least of all in the Middle East or Africa. (White American Women LOVE strong, masculine and more often than not, very very unintelligent men)


6 posted on 01/19/2019 9:40:52 AM PST by KC_Lion (If you want on First Lady Melania's, Ivanka Trump's or Sarah Palin's Ping Lists, just let me know.)
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To: Boomer

Here’s the reply:

What is a man? A response to Gillette
What is a man? A response to Gillette
https://www.youtube.com/watch?v=x_HL0wiK4Zc


7 posted on 01/19/2019 9:42:52 AM PST by donna (Build that wall build that wall, yeah!!!)
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To: CharlesMartelsGhost
NOT COOL BRO! Not cool!


8 posted on 01/19/2019 9:43:12 AM PST by Drew68 (Eating hamberders, drinking covfefe. MAGA!)
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To: ProtectOurFreedom

Totalitarian fascists believe it is their right and duty to mold the great unwashed into their own image.


9 posted on 01/19/2019 9:44:56 AM PST by E. Pluribus Unum (Democracy dies when Democrats decide only elections they win are valid.)
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To: ProtectOurFreedom

The ad was actually cowardly. It focused on mostly normal white men, and treated the inevitable teasing and scuffling that some boys engage in as utterly horrible. ACTUAL “toxic masculinity” - rap culture, Islamic terrorism, Antifa thuggery, transgender freakishness - was totally ignored.


10 posted on 01/19/2019 9:46:10 AM PST by Steve_Seattle
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To: ProtectOurFreedom

“Jessica Valenti is an American feminist writer. She was one of the founders of the Feministing blog, which she wrote for from 2004 to 2011. Valenti is the author of five books: Full Frontal Feminism, He’s a Stud, She’s a Slut, The Purity Myth, Why Have Kids?, and Sex Object: A Memoir.”

It’s depressing the number of wars we’re in the middle of.

Race wars, gender wars, class wars, religious wars, cultural wars...

The future looks pretty bleak.


11 posted on 01/19/2019 9:50:24 AM PST by aquila48
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To: ProtectOurFreedom

Sorry but feminism, homosexuality and liberalism are contrary to fundamental darwinian natural law. Any society or culture that seeks to enforce or encode these aberrations is doomed.


12 posted on 01/19/2019 9:50:28 AM PST by allendale (.)
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To: ProtectOurFreedom
Not only did people reject the specific message of the ad, they object to the constant preaching that has infiltrated corporate ads. Often, they don't even advertise the product, but just sermonize about some social issue.

Moreover, the world of corporate ads is a fantasy land in which half of the country consists of intact black families, living in upscale neighborhoods, driving high-end cars, and vacationing in the Caribbean.
13 posted on 01/19/2019 9:50:49 AM PST by Steve_Seattle
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To: ProtectOurFreedom
“brands, like ours, play a role in influencing culture…

No, they don't. You make razors, not policy.

we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”

No, you don't. You have a responsibility to make razors that shave effectively. That's all. You're not moral agents; you're manufacturers.

U.S. culture is asking pointed questions about traditional masculinity and how it hurts both men and women —

Maybe the questions we should be asking are about iconoclastic feminism and how IT hurts both men and women.

 questions that men on the political right tend to see as an attack rather than progress.

Are you seriously saying that radical feminism is NOT an attack on male-ness??? Are you that disingenuous?

Conservatives often believe that the more dangerous aspects of traditional masculinity are natural — whether it’s “locker room talk” or “boys will be boys” violence.

How is locker-room talk "dangerous?"

a frenzied backlash to a changing world.

A predictable, logical reaction to the increasingly acceptable demonization of everything male.

A backlash that’s getting more dangerous by the day.

In response to a world that getting more dangerous for men every day.

And you ain't seen nothing yet. Wait until we get pissed off enough to put down the remote and start kicking ass.

14 posted on 01/19/2019 9:51:23 AM PST by IronJack
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To: ProtectOurFreedom
"we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”

Uh, no. That is the responsibility of good parents and positive role models. Your responsibility is to convince people to buy your products. And your ad doesn't do that.

15 posted on 01/19/2019 9:52:14 AM PST by Enterprise
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To: Boomer

How come they never talk about “toxic femininity” such as all these women at this “womens march” which is organized by a Sharia supremacist named Linda Sarsour, Sharia - THE most oppressive ideology against women in the world, the same march that had Madonna calling for the White house to be blown up. That sounds pretty toxic to me.


16 posted on 01/19/2019 9:52:42 AM PST by GrandJediMasterYoda (As long as Hillary walks free, equal justice under the law will never exist in the USA)
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To: CharlesMartelsGhost

Add Johnnie Walker to that as well. They’ve gone SJW.


17 posted on 01/19/2019 9:55:49 AM PST by RushIsMyTeddyBear
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To: ProtectOurFreedom

I sent her a tweet encouraging her to keep talking like this and keep sticking it to men because that will put Gillette out of business quicker.


18 posted on 01/19/2019 9:56:18 AM PST by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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To: Alberta's Child; All

“Nobody with an ounce of self-respect will ever do business with some @sshole who feels a need to preach to them.”

Happened to me. I love to cook and bake and spices are a HUGE part of that. I dropped Penzey’s like a hot potato when the owner sent me e-mails slamming Governor Scott Walker and Republicans in my state, a bit over EIGHT years ago. He also started a RANT column in his cooking magazine! Good Lord! I would EASILY spend $150 or more each year thru the web and at his store.

Yeah. Call me names. The REALLY makes me want to give you my money!

You can find the Putz right here: http://www.penzeys.com


19 posted on 01/19/2019 9:57:36 AM PST by Diana in Wisconsin ( "Why can't you be more like Lloyd Braun?")
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To: Drew68

Have you noticed that about 98% of the men in the ad are white? And the only men that stand up against the boorish male behavior are black.


20 posted on 01/19/2019 10:02:38 AM PST by Cowboy Bob ("Other People's Money" = The life blood of Liberalism)
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