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Male cosmetics counters could hit department stores in five years, L'Oreal boss says
telegraph.uk ^ | 6 AUGUST 2017 | Katie Morley

Posted on 08/07/2017 3:16:37 AM PDT by MarvinStinson

Vismay Sharma, L'Oreal's UK managing director, said that demand for make-up among men was growing fast

Male make-up counters could become a reality within five years, the UK boss of L'Oreal has said, as it is no longer a taboo for the "selfie generation".

According to Mr Sharma taboos are changing and make-up is becoming more accepted for men among what he describes as the "selfie generation".

It comes after online retailer ASOS this week launched a male-only beauty range from MMUK, which includes a concealer, beard and brow filler and mascara.

To cater to the growing demand for men's cosmetics, make-up artists who usually cater for women's only customer bases are starting to post tutorials on their websites specifically for men to provide them with tips and tricks.

Make-up mogul Charlotte Tilbury said: "This is a masculine approach to beauty – helping you to look and feel revived after a late night or a long winter, for a job interview or date, or when you just need a skin pick-me-up."

It is the first time that men and teenage boys are being offered a dedicated range of concealers and foundations to subtly improve their appearance and boost confidence.

And as make-up trends evolve, men could also see bolder forms of make-up such as eyeliner and eyeshadow included in mainstream cosmetics offerings.

Last year 26-year-old beauty blogger, Gary Thompson, became the first man to star in a make-up advert. Gary talks about finally being true to himself and embracing who he is. At the time he said: "I think we've come far with accepting men wearing makeup.

(Excerpt) Read more at telegraph.co.uk ...


TOPICS: Culture/Society
KEYWORDS: homosexualagenda; makeup; men
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1 posted on 08/07/2017 3:16:37 AM PDT by MarvinStinson
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To: MarvinStinson

Or never.


2 posted on 08/07/2017 3:20:03 AM PDT by Tax-chick (You can't read all day if you don't start early in the morning.)
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To: Tax-chick

3 posted on 08/07/2017 3:24:22 AM PDT by MarvinStinson
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To: MarvinStinson

Uh, no.


4 posted on 08/07/2017 3:35:08 AM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.a)
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To: MarvinStinson

Right. Looks like their market study doofs are looking for a new angle in a square. There is only one and how are they going to get men to go shopping much less stroll by and chit-chat or fluff at a cosmetics counter. The idiots need to be behind the counter rather than their desks in some high rise listening to the corrupt media.

Years ago, when accompanying my 80 year old grandmother for her weekly ‘shopping’ trip that pretty much ended up with taking nothing home. I may have discovered what ‘shopping’ really is. She had to make sure everything had a price tag on it whether she was interested in it or not.


5 posted on 08/07/2017 3:41:08 AM PDT by mazda77
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To: MarvinStinson

Good! Great! Fantastic!

One more way for Jon/Jane Q. Public, to tell without asking any questions, of which are the Communist metrosexuals who vote Democrat, and are volunteering for self-extermination.


6 posted on 08/07/2017 3:41:40 AM PDT by Terry L Smith
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To: MarvinStinson

No. The stars will fall from the sky before that happens.


7 posted on 08/07/2017 3:42:28 AM PDT by TruthInThoughtWordAndDeed (Yahuah Yahusha)
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To: MarvinStinson

I suppose next we are going to be told that women’s specialty aisles will start to pop up at your local NAPA or other auto parts stores.


8 posted on 08/07/2017 3:43:04 AM PDT by mazda77
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To: MarvinStinson

Bruce Jenner will be their “spokesmodel.”


9 posted on 08/07/2017 3:43:20 AM PDT by tuffydoodle ("Never underestimate the total depravity of the average human being.")
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To: Terry L Smith
metrosexuals who vote Democrat, and are volunteering for self-extermination.

Speaking of self-extermination, would it be unkind to suggest that the opioid/fentanyl "epidemic" may have a greater deleterious effect on Democrats?

10 posted on 08/07/2017 3:45:56 AM PDT by Does so ("PARIS" is like OPEC, except We're Winning!)
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To: MarvinStinson

11 posted on 08/07/2017 3:54:34 AM PDT by HonkyTonkMan
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To: Does so

Dear does so,

re: “metrosexuals who vote Democrat, and are volunteering for self-extermination.

Speaking of self-extermination, would it be unkind to suggest that the opioid/fentanyl “epidemic” may have a greater deleterious effect on Democrats?”

Isn’t it the Democrats that keep saying we have too many folks about? Let them set the example. Oh, Hillary! Oh, Maxine!


12 posted on 08/07/2017 4:04:31 AM PDT by Terry L Smith
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To: HonkyTonkMan

*grins* I hate that putz!!!


13 posted on 08/07/2017 4:06:54 AM PDT by ronniesgal (still winning (and a self satisfied Pr!ck, according to WMarshal))
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To: MarvinStinson

Any man that goes on TV, stage or movie shoot gets the makeup treatment. Even John Wayne went through makeup on the movie set. They don’t like to talk about it but it’s ingrained in show business.

Of course it’s a whole new level doing it at home. No doubt marketing has a lot to do with it. What cosmetics company would not want to double their customer base?

I don’t think it will catch on though. Even many women are moving away from makeup.


14 posted on 08/07/2017 4:12:18 AM PDT by SamAdams76
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To: MarvinStinson

I saw a commercial on TV the other day where a lady was airbrushing her face.


15 posted on 08/07/2017 4:13:12 AM PDT by Mashood
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To: MarvinStinson

Girly boys


16 posted on 08/07/2017 4:15:42 AM PDT by Old Yeller (Auto-correct has become my worst enema.)
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To: MarvinStinson

the problem here is that there may be no department stores to speak of in 5 years


17 posted on 08/07/2017 4:16:29 AM PDT by bert (K.E.; N.P.; GOPc;WASP .... The Fourth Estate is the Fifth Column)
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To: MarvinStinson
I get haircuts...wash my face....shave...comb my hair.Having done so I find that I'm always ready for the day.

But then I've never been busy questioning my gender identity so I guess that explains it.

18 posted on 08/07/2017 4:41:34 AM PDT by Gay State Conservative (ObamaCare Works For Those Who Don't.)
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To: Tax-chick

Only guys from Hollywood like Johnny Depp will be buying.......


19 posted on 08/07/2017 5:12:48 AM PDT by minnesota_bound
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To: mazda77
Right. Looks like their market study doofs are looking for a new angle in a square.

Don't be so cynical. The style gurus predicted that rompers for men was going to take off hugely this year and you see them everywhere now, don't you?

No? Never see one? Huh. Who could have seen that coming?

20 posted on 08/07/2017 5:19:12 AM PDT by pepsi_junkie
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