Posted on 08/22/2016 4:27:33 PM PDT by SkyPilot
On the Tube in London there’s a sign saying “Mind The Gap” to warn riders to be careful when stepping on the train – NBC might want to pay attention to the expression when it comes to Olympics ratings.
With a 4.0/14 rating among adults 18-49 and 16.85 million viewers for the Closing Ceremony of the Rio Games, NBC is looking at the worst Summer Olympics results in decades. Not only are fast affiliates down to the second lowest result of the 2016 Olympics for the Comcast-owned net’s primetime coverage but they took a whooping 56% fall in the key demo and dropped 44% viewershipwise from the closing of London 2012.
Perhaps even worse is that Rio 2016’s last hurrah wasn’t up that much from the early numbers of the Closing Ceremony of the 2014 Winter Games in Sochi, Russia. Last night saw a rise of just 10% in viewers and 21% in among the 18-49s from the end of the 2014 Games on February 23 of that year. In fact, last night was down 49% in the demo in early numbers from the fast affiliates of August 14 – which saw Usain Bolt speed to another gold.
All of which left a special 10:30 – 11 PM edition of The Voice (2.7/10) with little bounce and close to it’s usual non-Olympics results. CBS’s Big Brother (1.8/7) was even with last week as was BrainDead (0.3/1). Celebrity Family Feud (1.1/4), The $100,000 Pyramid (1.0/4) and Match Game (0.9/4) were even, up a tenth for the two latter ABC shows from last week.
(Excerpt) Read more at deadline.com ...
Honestly, I didn't watch hardly any of it, except when I was caught in a restaurant or somewhere as it played from every TV screen. I still tried to ignore it.
The reasons it was a such a disaster?
1. They held the games in a Turd World nation composed of corruption, poverty, crime, and filth.
2. NBC blew the coverage big time, focusing on "human interest or human element" bits from every angle.
3. Non-stop commercials.
4. Lack of real-time coverage of events.
The "human element" angles really irked me and a lot of other viewers. We don't need to be manipulated in sobbing or whatever for some athlete because they lost their pet hamster at age 3.
What was that SNL skit, where Kevin Nealon would try to make every guest break out in tears?
http://www.nbc.com/saturday-night-live/video/bob-waltman-special-promo/2859809
Well, they didn’t lose me. I haven’t watched the Olympics in decades. I used to love them.
The Olympic Committee has mismanaged the games into little more than a farce.
I didn’t watch one second of it this year, whereas I watched a lot of it when it was in London. Costas injected his personal politics into the coverage one time too many.
I’m done.
I wonder how many athletes will come down ill in the coming months and whether or not that will be reported on.
I think if you held a drinking game with these terms used by the commentators, you would be drunk in 2 minutes:
- "life long dream"
- "overcame adversity"
- "the human spirit"
The close of the London games had all of the famous Brit pop stars.
Wasn't the target audience 'women over 50'? That's who they programed for.
I watched the Ukraine mens wrestler go up againt Russia. U lost, but the significance of the match was not lost on me.
The closing ceremonies played as my 13yo son and i played rummy. Nice experience.
Didn’t know it was on and really didn’t care anyway.
LOL!
Can’t tell you what a turn-off those up close and personal presentations are.
Who do you root for, the guy whose dad has two days to live, or the guy whose mom dropped dead last week? Seriously!
Get back to the damned coverage of the games.
They wanted to turn this into a love fest for women. Oh, that’s so touchy fealy.
Now for some strange reason they’ve lost 50% of the viewers.
WELL DUH! Tried to tell you.
A man wants to sit down and watch the sport. He wants them to all line up equally without anything else mattering, and see them compete.
When they get back to that again, some men may start watching again.
Actually sounds cool. Did they sing “We are the World?”
Nearly every time I channel surfed to an event on one of the NBCUniversal channels, I landed on a commercial.
I actually watched about 4 minutes total of events. Most were either ending or in breaks.
I did not want to spend a lot of time trying to chase down events and didn’t want to listen to the NBC commentators.
They had near zero appeal to me this time.
That probably was cool.
If they went out and shot footage of his home and made a big deal out of it, I probably would have turned it off.
Not the time. Not the place.
I knew it was one. I knew I wasn’t going to watch.
LOL
Too much swimming and taped events on NBC.
I ended up watching more obscure events live on MSNBC, CNBC and NBC Sports.
Badmitten, Ping Pong, Shooting...and Rhythmic Gymnastics, I don't want to see a single drop from an NFL receiver this season.
Early on one commentator was impressed that NBC really aired a lot of womens’ events and few men’s events.
I never saw US men’s gymnastics showing up in my cable TV line-up, so I didn’t watch any.
Perhaps that could be the cause of the lower viewership.
After every underhanded leftist stunt that network has pulled in the past few years, I’d open up a vein before watching anything they have to offer. If those smarmy, arrogant people received a sudden encounter with a beatdown by some miscreant in a dark alley I would smile. The level of contempt they hold for people outside Manhattan is only matched by the contempt I hold for *them*.
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