Posted on 08/12/2016 10:46:42 AM PDT by xzins
Trump set more than one record during the primary season. The most talked about is his earning more primary votes than any other candidate in the history of the republican primary system. Trump excelled in another category as well. He spent far less than any of his major opponents.
It should be noted that not every dollar of spending is for advertising, but it is a significant part of total spending for most candidates. Numerous articles were written on Jeb Bush's scorched earth TV campaign that spent tens of millions and yielded so little in terms of results. During that time, Trump marched seemingly unfazed toward the nomination while spending so much less than Bush that the media at times made Trump's lack of spending a central issue in their coverage.
Yet, the unspoken conclusion of all this is very troubling to the media industry. Trump is succeeding without spending money on them. Normally, a political season has them awash in dollars and ad buys from campaigns and PACs. Not so with Trump. He appears to be demonstrating that the purchase of advertising for political campaigning is not as necessary as once thought. He might not be demonstrating that advertising is going the way of the buggy whip, but he could well be demonstrating it is going the way of the blackberry.
NYT in June reported on primary season spending by the various campaigns. Trump's Republican party primary opponents spent 316 million dollars. Trump spent just a token percentage of that...63 million. PACs supporting his opponents and sometimes attacking him spent 316 million. Trump PACs are said to have spent 2 million. Others say that Trump PACs didn't exist. (On the democrat side Clinton spent 196 million plus an additional 45 million by PACs supporting her.)
Rubbing salt in the wound, Trump is reported by HotAir to have spent ZERO dollars on ads so far in this general election campaign:
Analysis: "Trump campaign has spent $0 on television advertising"According to an analysis by NBC News, the Democratic presidential nominee’s campaign has spent $52 million on television ads, many of which have been concentrated in the battleground states that will be critical in determining the outcome of the election.
"The Trump campaign, by comparison, has spent zero dollars."
Even the two third-party presidential candidates, Green Party nominee Jill Stein and Libertarian Party nominee Gary Johnson, have outspent Trump, the GOP nominee. Stein’s campaign has spent $189,000, while Johnson’s campaign has spent $15,000.
When outside groups are factored in, Clinton’s advantage over Trump grows to $91 million to $8.2 million in TV ad spending.
Campaign advertising is an expected cash cow for the media industry. And it all comes in a relatively short span of time. During the 2012 season, advertising reigned. And it rained dollars. National broadcast and TV ad buys alone were about 164 million in 2012, with the Dems buying 77 million and the pubbies coming in at 87 million. http://mediaproject.wesleyan.edu/releases/2012-shatters-2004-and-2008-records-for-total-ads-aired/ Others have attempted to quantify the total spending on media advertising, and the estimates begin with total campaign expenditures of about 2 billion dollars in 2012. Much of that was for advertising, and as the above study shows,over 160 million was for national level advertising alone. How much more was for local buys, sometimes a far more effective means of targeting areas with electorally important states?
Among the many distinctions of the 2012 election season was that it was the most expensive in history. President Obama and Mitt Romney each raised around a billion dollars and outside groups spent another billion or more. http://www.npr.org/2012/11/30/166260533/2012-election-the-most-expensive-in-history
Trump is shunning the cash cow of the media moguls and the wisdom of the Washington wizards. They are not getting the pay day that they expect every four years. Bottom lines are being affected.
"How dare upstart Donald Trump not buy from us! Doesn't he know that we make and break campaigns? We'll show him. This is war!"
The Media IS Desperate for Trump to Lose -- They Must Prove Their Power As Trump Soars Without $$ Spent on Ads.
That's one more reason for them to attack him with everything they have.
But, this Friday morning's poll from USC/Dornsife shows him tied with Hillary Clinton. And he's spent ZERO dollars on advertising.
To date, they've brought out the long knives, then the IEDs, and then this last few weeks they've been launching NUKES.
Maybe they better find Lex Luther and buy some kryptonite.
Another reason they fear Trump, hate Trump, and NEED Trump to lose.
It’s a GRUDGE MATCH!
Trump does this, and will do it when he takes office...they won't know what to do without all the money their lobbyists give them, the well is going to dry up, with them along with it...
Here’s hoping HRC, the propaganda wing of the DNC, and the GOP-e have their teeth kicked in on Election Day as President-Elect Donald J. Trump is announced.
Hopefully, Trump can starve the media. Please do not waste any money on the media moguls.
I love that Trump continues to defy the establishment & many FR hand wringers. He’s not going to burn through cash just to burn through it. He’s not going to burn people out with TC ads like Cankles is. He’s going to be elected President!
Vote Trump 2016
Well until this upstart Donald stepped into the picture and started hinting there might be such a thing as truth after all.
Which is actually "advantage God."
He’s getting lots of publicity just by living in their heads rent free. They hate him so much that they can’t shut up about him.
Excellent point....hadn’t considered that angle.
Ps 107:42 The upright see it and are glad; But all unrighteousness shuts its mouth.
Alternate definition of Cui Bono: “Follow the money.”
He’s their answer to ‘campaign finance reform’, and it almost makes me laugh.
Zero dollars spent so far is unheard of. Lol.
The political establishment in DC has even more reasons to fear Trump. They can’t control him and he won’t go along with their corrupt little games.
The people of Erie,Pa didn’t get the memo. They are out today for Trump. The place is packed.
Just spell my name correctly.
Who is the clear outsider?
For years we’ve gotten the self-righteous pitch from the media that we’ve got to get the money out of politics. There is too much money in politics. Trump runs a national campaign spending next-to-nothing and now the same media is whining. F-media.
Exactly! Why should he spend a penny when all he has to do is say what most people think, watch the media blow a gasket, and then broadcast his message for him free of charge?
This is what he's been doing his entire career. The NY media has always fallen for it. Now the national media is following along.
The Art of the Deal in action.
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