Posted on 07/19/2012 3:25:37 PM PDT by NYer
Simply put, people are not shopping at J.C. Penney. AFA and OneMillionMoms are showing success in the effort to educate people to Penney's aggressive national campaign to promote "gay" marriage.
The company is going downhill fast. Since February, the company stock has lost more than half its value, and Standard & Poor's Ratings Services lowered its credit rating on J.C. Penney Co. further into "junk" status.
Snapshot of J.C. Penney under same-sex marriage crusade
| February 2012 | May 2012 | June 2012 | July 2012 |
| JCP announces Ellen DeGeneres as their new spokesperson. | JCP launches catalog ad featuring two "gay" moms. | JCP launches catalog ad featuring two "gay" dads. | JCP stock rated "junk" by S&P. JCP fires marketing exec. |
|
Stock price: |
Stock price falls to $35.67 | Stock price falls to $25.83 | Stock price falls to $20.02 |
First-year CEO Ron Johnson's decisions have led to disastrous results for the company. Rather than build on the faith-based traditions of founder James Cash Penney, Johnson has abandoned family values and taken the company into a financial tailspin by embracing social activism.
Families are the backbone of Penney's existence. As long as it pushes homosexual marriage, families will go elsewhere.
TAKE ACTION
Make a personal phone call to J.C. Penney's customer service department. Urge them to return to family values and stop pushing the gay marriage agenda.
Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Because JCP blocks emails from our server, you can also write a personal email to J.C. Penney at this email address: jcpcorpcomm@jcpenney.com.
New Balance 646, $38.99 off eBay.
http://www.ebay.com/itm/320925161788?hlp=false
I had to throw 2 weddings last year and still have a $40 tie with the Penneys price tag still on it. I think I will return it this weekend for my money back.
Its the little things in life !
NO. Its about the gays.
No, he was not one of the main guys from Apple. Ron Johnson was a marketing exec who developed the Apple Store layout and format. He was not in charge of any of their marketing campaigns and he was never given control over Apple’s direction. Before Jobs hired him in 2000 to help develop the stores, he worked for Target for 15 years and helped develop their store plans and layouts.
You’re right, Spktyr.
My wife is giving me a hard time over this. She says I should have gone to our local running shoe store and bought the same shoes made in the USA even if for a little more money given Vietnam’s frankly terrible record of child labor of over 70 hours per week and their paltry salaries of mere pennies for that work. And that unless the shoes are prefect they won’t even be paid that. This too given the fact that US manufacturers are struggling to keep tarriffs in place which they need lest their whole businesses are farmed out to foreign competition.
I guess I’ve let a second trip to Vietnam in 2000 blind me to what’s really going on there vis-a-vis their labor markets. Though I’m still glad I made that trip with my daughter. But I guess some of the imagery was a bit too sureal.
Though live and learn: I won’t make the same mistakes again. I’ve got a great wife!
I don’t care who you are or what you stand for it mays ZERO sense to try to make political statements in marketing and be a retailer. It almost never works. The whole gay thing is just stupid because it is so marginal. Gays have NEVER been a good target segment those who have tried to make the case are studies in marketing malpractice. If anything Chik Fil a’s success indicates that being more Christian centric is a far wiser marketing tack but why is it that that very obvious thing is lost on our Harvard educated marketing execs? Can they just not do the math?
Its like the stupid canard that keeps coming up in some GOP circles about how if we just invited gays into our GOP tent and the bitter proaborts we’d win win win! It never happens and the evidence is actually to the contrary but as with most liberals and intelligentsia they don’t let reality get in the way of what the wish to be true.
Desperation, or a jinx, or both.
And the non-gays have KIDS that need stuff.
It’s both. The no coupon thing was serious death to them. All the competitor stores in their level have coupons and sales, people need to believe they are getting deals.
Jumped off the rainbow bridge...
Raised the rainbow flag of surrender...
It’s not over til the last transvestite Judy Garland impersonator has sung...well, s/he just wrapped up her last set...
The Dollar Store has better quality items........Dollar store could be HUGE with some clothing items. Hey....they could just buy them from JC Pennnny!
The one I have near my home is like a KFC. It’s a drive thru with a small eating area inside.
I agree that it is only when there was nothing left to lose that JC Penney took their “bold stance” (probably hoping to raise some cash with a last-minute splurge by deviants before closing its doors); as this economy continues to tank, I find it ever easier to support the myriad of boycotts on FR because less and less of these places will get the limited discretionary income I have. In better times some businesses were unavoidable; now it is easy.
“It’s the same with Hollywood.”
They have become so transparent it is ridiculous; traditional families/values are mocked, fathers are portrayed as buffoons (unless they’re raising someone else’s kids - then they’re the Greatest People In The World), and women are the strongest, smartest creatures alive.
I was so proud of one of my sons the other day when he got a hold of a “Highlights” magazine, and pointed out that all of Gallant’s friends are black (Goofus & Gallant are two brothers, in which Goofus is bad and Gallant is good). An example would be: “Goofus takes the last cookie in the jar, while Gallant asks if anyone else would like the last cookie” (with simple illustrations). I’ve analyzed media nonsense for my sons for years (they’re all in grammar school), and I liked how this one picked up on the diversty message.
For YOU it's about homophobia, for ME, and just about EVERYONE ELSE who stopped shopping there, it's all about coupons.
Ditto: no JCP anymore (sent them an email this morning), and Kellogg’s/Quaker Oats do very nicely, thankyouverymuch.
Buh-bye sodomites!
The coupon argument versus the gay argument, eh?
Seems to me that the company made TWO bad business decisions at the same time and that BOTH of them have contributed to driving customers away.
Who knows, though, that the rejection of common sense in the gay area is not the same “malady of irrationality” that led JCP to make bad decisions elsewhere.
The truth is that AFA has been involved in other boycotts of other businesses that have had significant concerns develop with their sales.
All that is being asked is that recognize that if they take one side in the cultural wars, then they will alienate the other side. IOW, it’s probably wisest to stay out of the cultural wars and alienate no one.
I agree with you 100%. Their gay advertising certainly piled on to their foolish marketing strategy.
The sad thing, because I am a former JCP customer until they change their behavior, is that, at least here in our area, JCP had the very best curtain section of all stores. They also supplied a large share of my shirts.
In our case, at least, they will lose sales until they come to their senses. (And, yes, we did use their coupons.)
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