[EnquiringMind]

All that is being asked is that recognize that if they take one side in the cultural wars, then they will alienate the other side. IOW, it’s probably wisest to stay out of the cultural wars and alienate no one.

I agree with you 100%. Their gay advertising certainly piled on to their foolish marketing strategy.

[xzins]

The sad thing, because I am a former JCP customer until they change their behavior, is that, at least here in our area, JCP had the very best curtain section of all stores. They also supplied a large share of my shirts.

In our case, at least, they will lose sales until they come to their senses. (And, yes, we did use their coupons.)

[Delta 21]

All that is being asked is that recognize that if they take one side in the cultural wars, then they will alienate the other side. IOW, it’s probably wisest to stay out of the cultural wars and alienate no one.

I agree with you 100%. Their gay advertising certainly piled on to their foolish marketing strategy.

But I am a homophobe!?!
Yeah, OK.