The coupon argument versus the gay argument, eh?
Seems to me that the company made TWO bad business decisions at the same time and that BOTH of them have contributed to driving customers away.
Who knows, though, that the rejection of common sense in the gay area is not the same “malady of irrationality” that led JCP to make bad decisions elsewhere.
The truth is that AFA has been involved in other boycotts of other businesses that have had significant concerns develop with their sales.
All that is being asked is that recognize that if they take one side in the cultural wars, then they will alienate the other side. IOW, it’s probably wisest to stay out of the cultural wars and alienate no one.
I agree with you 100%. Their gay advertising certainly piled on to their foolish marketing strategy.