Posted on 07/10/2012 7:23:29 AM PDT by Oldeconomybuyer
DETROIT (AP) — Chevrolet is trying to pull more customers into its dealerships by offering a money-back guarantee on new cars and trucks.
The General Motors brand said Tuesday that buyers can get refunds if they return their 2012 or 2013 vehicles for any reason. The guarantee lasts for up to 60 days from the date of purchase.
Chevy Marketing Chief Chris Perry says research shows that customers like it when companies show confidence in their cars and trucks.
Customers pay a set price equal to the discount GM offers to parts supply companies, including incentives. If they aren't satisfied with the vehicle, GM will refund their money.
Returned vehicles can't have more than 4,000 miles on them and they can't be damaged.
The offer ends on Sept. 4.
During the first half of the year, Chevy sales grew 6.3 percent to almost 962,000 cars and trucks. But the brand is growing at less than half the rate of overall U.S. auto sales. The total U.S. auto market grew almost 15 percent from January through June. Chevy is by far GM's most important brand. In the U.S., it accounts for more than 73 percent of the company's sales, according to Autodata Corp.
(Excerpt) Read more at seattlepi.com ...
marketing shows....?
what a bunch of Madison Avenue fools.
It is and will continue to be government motors.
GM is doa. there is no reason to allow anyone’s shadow to touch any dealership.
All that remains is for the marque vehicles brands to be sold off.
Hmmm. I guess it pays to read the fine print, eh?
I often snickered at that ad. Wondered what they were touting, comfort or agility. sd
how many families of politicians will have a new car every 60 days? congressmen? state legislators?
this is a means of concealing legal bribery.
are these returned cars going to be resold as new? demos? or used?
The UAW and GM can choke on their cars. I will never buy one.
I just drove a Cadillac CTS the other day. What a POS. All plastic and clunky. For a $45k car I would have expected a lot more for the money. GM hasn’t improved anything.
I'd take the Corvette. A 2 month free rental ought to give you the feel of the vehicle!
Better not have a scratch, stone chip, or a parking lot dent on that car or it will cost you a couple thousand for them to take it back. They will go over that vehicle with a fine tooth comb and they will find something that you will have to pay to have fixed. This is just a gimmick.
cars may be returned provided you don’t actually drive them, turn on the engine, use gasoline or sit in any of the car seats. (/s)
Why should I have to buy a car - it should be a right to have one since I have to use it to go to and from work to pay for the state - the state should simply give me one. Gas too.
absolutely.. I agree with you.. if this guy gets in again, this is coming. I see it as plain as day.
all kinds of other taxes, fat taxes, sugar taxes, etc.
executive orders banning this and that..
Government Motors put the screws to the bond holders for a ton of money.
I don't think they would even bat an eye when it came to doing the same to a lowly new car buyer.
Locally the sales tax on a $30,000 purchase would run $2,400. I assume they reimburse that as well.
Bring in a sack full of ashes and tell them you’re returning your Chevy Volt.
Once a car is titled, it cannot be sold as new or even as a demo. They may put a fancy name to it, but it will be a used car.
Tommy: Let's think about this for a sec, Ted. Why would somebody put a guarantee on a box? Hmmm, very interesting.
Ted Nelson, Customer: Go on, I'm listening.
Tommy: Here's the way I see it, Ted. Guy puts a fancy guarantee on a box 'cause he wants you to feel all warm and toasty inside.
Ted Nelson, Customer: Yeah, makes a man feel good.
Tommy: 'Course it does. Why shouldn't it? Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right, Ted? [chuckles until he sees that Ted is not laughing]
Ted Nelson, Customer: [impatiently] What's your point?
Tommy: The point is, how do you know the fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times.
Ted Nelson, Customer: But why do they put a guarantee on the box?
Tommy: Because they know all they sold ya was a guaranteed piece of s**t. That's all it is, isn't it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for now, for your customer's sake, for your daughter's sake, ya might wanna think about buying a quality product from me.
Ted Nelson, Customer: [pause] Okay, I'll buy from you.
Tommy: Well, that's...
Tommy, Richard Hayden: ...What?
Didn’t Chrysler do that recently? Didn’t seem to help *them* much given that they’re still turning out total garbage.
GM and Chrysler are off my list due to both still owing me for their bailout. Since I’m moving to the ‘country’ NE of Dallas in a few weeks (longer commute to Plano), I’ll be looking for a fuel-friendly replacement for our current Dodge Magnum - maybe a Ford Focus. I’ll sure miss the power of that 3.5L but not the fuel costs.
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