Posted on 05/15/2012 4:57:17 PM PDT by jimbo123
J.C. Penney Co., which is making major pricing and merchandising changes, said Tuesday that it swung to a first-quarter loss that was larger than expected and that it no longer expects to meet its previous profit forecast for the year.
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The net loss was $163 million, or 75 cents a share, compared with a profit of $64 million or 28 cents a share a year earlier. Sales in the quarter ended April 28 fell 20% to $3.15 billion.
(Excerpt) Read more at marketwatch.com ...
Ooooo! Can you post that letter here??
Didn’t JCPenney pull advertising from Rush?
“They wanted to get me fired, and I’m proud and happy to say that JCPenney stuck by their decision to make me their spokesperson,”
The net loss was $163 million, or 75 cents a share, compared with a profit of $64 million or 28 cents a share a year earlier. Sales in the quarter ended April 28 fell 20% to $3.15 billion.
What MORON hires a Spokeslesbo for a company targeting families and children? Oh yeah... A GAY CEO.
Guess the gays don’t buy enough to make up for the boycotting families, eh?
Yes, JC Penney pulled their advertising from Rush in early March.
“Isn’t this the company that eliminated store sales, lowered prices, and then said customers will now be flowing through the doors becasue of this new pricing policy?”
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I’d be willing to bet, Wal*mart’s sales during the time period in markets they compete head-to-head in, almost exactly matched the J C Penney change, but in reverse.
The strategy seems to be marketing groupthink. That they can craft some sort of perceived price reality, and people will believe them.
Do they think people don’t have eyes? Or the internet, on which to see what competitors’ prices are?
Not sure if it’s Ellen being their spokesperson, or if it just their clothes are now not that good looking, and are not as good a quality as they used to be.
They may want to rethink this....
********
Protests Against JC Penney’s Lesbian Ads Have Actually Helped The Brand
http://static5.businessinsider.com/image/4fabdc156bb3f7da5e000021/jc-penney-lesbian-moms.jpg
Ron Johnson: ‘We’ve Got To Get People To Understand Our Pricing Strategy’
He said that its turnaround has been tougher than anticipated but the “transformation is ahead of schedule.”
JCP
One big problem is that customers don’t get the new pricing strategy, which it started rolling out in February. A lot hinges on this.
“Our marketing isn’t doing the work. It needs to communicate pricing strategy” and bring in more traffic, he said. “We’ve got to get our pricing across.”
I can usually tell a new ad is from Target before they show the logo, due to its creativity. I can now peg a JC Penneys ad by its sheer dorkiness. That Fair and Square slogan makes me think of a hardware store. Mostly, I note that a guy must be behind the TV ads, because they lack appeal to women (IMHO). The brochure ads are attractive, but I don’t ask for political correctness from an inexpensive clothing store or any store.
The nearest Penney’s is ten miles away, and I have a tight schedule. I did shop there for discounts and sales. I could see from the coupon what dates it was in effect. I’m not going to bother to memorize their ever so efficient pricing schedule. It’s not likely to coincide with my schedule.
Who is making these decisions? Do they really believe middle America women identify or want to identify with lesbians? I know I don’t!
That made me laugh a lot!
It's called "price image" and is a loose conglomeration of the following: store decor/style/lighting, prices on most popular goods, level of the brands selected, and hi/lo vs. EDLP vs. coupon pricing strategies.
Cheers!
J. C. Penneyless
That’s a good one!
Thank you peggybac!
sniff sniff
Thank you....so much. Off to bed now...I will dream sweet dreams!
You are very welcome. Freedumb is just being a big meanie!
Shot while shopping at Penney’s??? I thought he was in a motorcade in Dallas! Who knew? ;-)
“I really like Ellen, she is very funny likeable person,she doesnt use her show to soapbox her political views”
The very thought of her causes my gorge to rise and my flesh to crawl.
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