Posted on 02/02/2012 2:08:23 PM PST by NYer
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.
"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."
"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.
TAKE ACTION
Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.
Not all of us by any stretch.
Personally, I find homosexuality, bestiality, sadism, transvestism, and other forms of sexual perversion disgusting.
Furthermore, the number one rule for application of cognitive psychology to advertising through endorsements is to select someone that buyers identify with themselves and wish to emulate. For example: I like Michael Jordon and want to play basketball at his skill level; Michael uses Air Jordon sneakers; I want to buy my own Air Jordon sneakers. The number two rule is to avoid controversial spokesmen and topics.
The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril.
The claim is 1-2% {I think that's too high} of the population is queer, which means that OWS the 99% is going to be against this queer advertising campaign.
Was bwaney fwank too busy making wedding plans?
Maybe he/she can buy their wedding dress at pennys.
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Another company becomes a weapon in the war of homo-perversion against morality, normalcy and families.
Being in a “traditional family,” I’m far too busy with survival to spend time being offended over this. It almost goes without saying that no actress or model they might hire shares my values; the exceptions are too few to be worth seeking out.
I buy clothes at Penney’s several times a year. They have an excellent clearance section! Since I don’t watch television or read the local Democrat newspaper, I’d have no idea who was doing Penney’s advertising, if I hadn’t seen it here.
*Yawn*
Get over it or shop somewhere else.
Who are you advising to “get over it” and what exactly do you mean?
Thanks for posting. Another store off my list.
“To be “fair” many men get a charge out of seeing lesbians carry on with one another.”
That may be true for super hot chicks on skinemax. But the vast majority of real lesbians aren’t super hot. And live displays chicks lip-locking or worse in a bar will make even a skinemax afficionado throw up a little in his mouth.
“The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril. “
I bet the idiots at JC Penny did their research and found strong evidence that Ellen would help increase sales and I bet that the idiots at JC Penny are right.
Ellen has a high Q Score and she is paid $200,000.00 for appearances.
Whatever a Q score is doesn’t effect me in the least. I don’t like her. Her promoting a store makes me NOT want to shop there. JC Penny stopped making stuff my family likes. We head to Kohls when we need something from a department store. Having her do their very annoying screaming advertising is not going to win over people.
So now we have to boycott JC Penney because they hired Ellen and we have to boycott Amazon, Starbucks and Microsoft as they support gay marriage in Washington State.
And boycott Apple as they have domestic partner benefits and boycott every major bank, airline and computer company as they all offer domestic partner benefits.
Perhaps, we should also boycott each and every company in the world that like JC Penny hires gays and lesbians.
as soon as the queers started to come out we should have been making companies embarrassed and know it was bad for their business.
Now they have infiltrated all walks of life, including the church, and now the military.
Only the boy scouts stood firm and good for them.
While you may not care about Q Scores, those who work in marketing and are responsible for overall sales do care about Q Scores.
And while I have no use for Ellen or JC Penny, I do think that this move will help JC Penny sales.
Finally, let me get this straight, you will not shop at JC Penny because they hired Ellen, but will shop at Kohl’s which is owned by a Liberal Democratic politician?
Stupid Million Moms. Did the Soros/Joyce money run out and they had to find a different group of fusspots to leech off of?
Good for you. I often wonder what people find of interest on TV.
G-d is turning this nation over to the sodomites...
Kohl’s were donors to Planned Parenthood. Does that make you NOT want to shop there?
Don’t you know that Ellen is America’s Lesbian?
You're money means nothing to them because it's too hard to get and your peak spending days for their products or services are done.
By the way, what is Barnes & Noble’s stand (if any) on gay “marriage?” I am really disappointed in amazon dot com, because I did a LOT of shopping there (Alaskans do love their online shopping!), and I depended on them like the old pioneers used to depend on the general store. I’m still trying to figure out which online vendors I can trust.
jc penney rip. EdG is an abomination. i will not support sodomites. jcp, starbucks, ... the list of the reprobate is growing.
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