“The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril. “
I bet the idiots at JC Penny did their research and found strong evidence that Ellen would help increase sales and I bet that the idiots at JC Penny are right.
Ellen has a high Q Score and she is paid $200,000.00 for appearances.
Whatever a Q score is doesn’t effect me in the least. I don’t like her. Her promoting a store makes me NOT want to shop there. JC Penny stopped making stuff my family likes. We head to Kohls when we need something from a department store. Having her do their very annoying screaming advertising is not going to win over people.