Whatever a Q score is doesn’t effect me in the least. I don’t like her. Her promoting a store makes me NOT want to shop there. JC Penny stopped making stuff my family likes. We head to Kohls when we need something from a department store. Having her do their very annoying screaming advertising is not going to win over people.
While you may not care about Q Scores, those who work in marketing and are responsible for overall sales do care about Q Scores.
And while I have no use for Ellen or JC Penny, I do think that this move will help JC Penny sales.
Finally, let me get this straight, you will not shop at JC Penny because they hired Ellen, but will shop at Kohl’s which is owned by a Liberal Democratic politician?
Kohl’s were donors to Planned Parenthood. Does that make you NOT want to shop there?