[ConservativeStatement]

"Didn't handle the change correctly." A statement for a generation. Change, hope.

[AU72]

Other than marketing wonks, who gets wee-wee’d upped about logos?

[Atlas Sneezed]

[Egon]

Like just about anything else, marketing-related, this is best handled by the old axiom:

Stop. Changing. Stuff.

[La Lydia]

Free publicity, lots of buzz for a stale label. Hmmmm. I’d like to know how much they spent getting new shopping bags printed up, if anything.

[I cannot think of a name]

Gee I wish my life was so simple that I'd have the time give a flying rat turd about the Gap's logo (or anybody's logo for that matter).

The phrase, “Get a Life” seems perfectly appropriate here.

[Genoa]

Duh! “I know how we can save money, just don’t test it first.”

[AU72]

Reminds a bit of the New Coke Campaign over 20 years ago. But that was a product change and went over like a Led Zepplin.

[Bean Counter]

[Fresh Wind]

“Fall into the Crap”

[Sax]

[reagan_fanatic]

I can’t even think of anything to say. All I can do is shake my head.

[kcvl]

Jerry Brown’s wife, a former executive at the Gap.