Posted on 10/12/2010 7:05:30 AM PDT by ConservativeStatement
NEW YORK (AP) — Gap is back to blue.
The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.
Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.
(Excerpt) Read more at delcotimes.com ...
No kidding...I couldn't even begin to think what the Gap logo looks like in the first place much less being concerned enough to raise a stink about it.
I can’t even think of anything to say. All I can do is shake my head.
This reminds me of the time about 12 years ago when the NY Islanders decided to change their logo. (For those who don’t know, it’s basically a solid shape of Long Island in orange against a blue blackground.) The team took the new logo (which looked like the Gorton’s Fisherman logo) to the NHL, which tried mightily to convince the team not to do it. The team went ahead anyway and the new logo failed disastrously. When the team wanted to immediately change back to the old logo, the NHL made them wait the mandatory two years before changing back.
Even worse, the new (now defunct) one looks stupid. More like a logo for a generic financial company.
You do. Logos are a very effective visual shorthand.
You probably just don't realize how much you rely on logos, until the product or business you look for by sight, suddenly ends up looking different and you either can't find it, or don't recognize it.
Well, I hope the teacher’s unions and their democrap enablers are happy with what they’ve done to our nation’s kids. Disgusting.
Jerry Brown’s wife, a former executive at the Gap.
Tropicana's sales this year (2009) have fallen 20%, down $33million (though there is no hard evidence that this is linked to the pack change)
Yeah .. right ........
An excellent link....
Change can be for the better.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.