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Billboard spelling error creates embarrassment
southbendtribune.com ^ | 9.20.10 | DIANE DANIELS WSBT-TV Reporter

Posted on 09/21/2010 9:36:46 AM PDT by Inappropriate Laughter

SOUTH BEND — If you ever wondered how much difference just one letter can make when it comes to a message, ask the thousands of people who drove by a digital billboard near the intersection of Ironwood and State Road 23 between Thursday and Monday morning.

The ad urged people to go to the "southbendon.com" website for a look at the "15 best things about our pubic schools." That's right, the billboard said "pubic" instead of "public" schools. The letter "L" had been left out of the word public.

Lee MacMillan of South Bend said his wife spotted the error on Saturday while sitting in traffic.

"She got home and said, ‘I can't believe it said what I think it said,’" MacMillan recalls.

"So we were out driving around yesterday and sure enough, it had that typo in it. So we took a picture and the rest is history, as they say," MacMillan adds.

MacMillan posted the picture he took on Facebook. He also emailed it to his neighbor, South Bend School Superintendent Jim Kapsa.

Responsibility for the spelling error has been claimed by the Blue Waters Group. The company does work for the city of South Bend's redevelopment commission to promote the city.

"I feel terrible. It's a mistake we made and we're guilty of it, and responsible for it. and we take full responsibility for the error," said Patrick Strickler, president of the Blue Waters Group.

"Four people looked at it, eyeballed it and didn't see the mistake, and those people all work for me,” Strickler explained. “We take responsibility for it. We simply blew it. We did not see the missing "L."

He says he became aware of the problem Monday morning.

"We jumped on it and immediately had it taken down by Burkhart. They took it out of rotation and began to repair it," Strickler said.

"We're the ones who made the mistake, not the city or the school," Strickler emphasized.

As of late afternoon on Monday, a representative from the Blue Waters Group indicated the content of the billboard had been fixed and the digital message was up and running again.


TOPICS: Culture/Society; US: Indiana
KEYWORDS: arth; billboard; creates; embarrassment; error; napl; pubic; pubicschools; public; publicschools; schools; southbend; southbendon; spelling
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To: Inappropriate Laughter

21 posted on 09/21/2010 10:02:29 AM PDT by rlmorel (Puritianism is the fear someone is having fun. Liberalism is the fear someone is being a capitalist.)
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To: EggsAckley

Thrown away?
Donate them to 3rd world charities, they wont notice the spelling. . .


22 posted on 09/21/2010 10:03:08 AM PDT by ßuddaßudd (7 days - 7 ways Guero >>> with a floating, shifting, ever changing persona.....)
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To: EggsAckley

“Re-lutors” That is how a lot of people pronounce it....one of my pet peeves.


23 posted on 09/21/2010 10:09:21 AM PDT by Drawsing (The fool shows his annoyance at once. The prudent man overlooks an insult. (Proverbs 12:16))
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To: Inappropriate Laughter

it’s a Christmas mesaage! No L!


24 posted on 09/21/2010 10:09:56 AM PDT by DBrow
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To: rlmorel

That would describe Lohan, Britney Spears, and a whole bunch of others................


25 posted on 09/21/2010 10:12:53 AM PDT by Red Badger (No, Obama's not the Antichrist. But he does have him in his MY FAVES.............)
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To: Inappropriate Laughter

The sign makers must have gone to pubic schools and never learnt how to axe questions or spell rite.


26 posted on 09/21/2010 10:16:20 AM PDT by CitizenM (If we ever forget that we're one nation under GOD, then we will be a nation gone under.-Ronald Re)
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To: Drawsing
Yeah, one of my pet peeves too.

And “FebUary”........it's mispronounced so often during the entire month of February that I can't listen to radio or TV much....drives me crazy.

27 posted on 09/21/2010 10:17:59 AM PDT by EggsAckley ( There's an Ethiopian in the fuel supply!)
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To: EggsAckley
No reason to listen to radio or TV anymore anyway, too full of Pop 'Tards!"

I still enjoy my Grundig Yaghtboy shortwave(same one Tom Hank's had in that movie he had "brainfog" in Joe Vs. The Volcano).

28 posted on 09/21/2010 10:24:55 AM PDT by yesca (..belief is the enemy)
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To: humblegunner

tard ping


29 posted on 09/21/2010 10:33:59 AM PDT by thackney (life is fragile, handle with prayer)
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To: Inappropriate Laughter

An ironic, but fitting testament of the quality of our pubic schools.


30 posted on 09/21/2010 10:40:51 AM PDT by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
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To: Responsibility2nd

Don’t you mean “Pubic School Ping” :P


31 posted on 09/21/2010 10:45:17 AM PDT by sportutegrl
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To: Inappropriate Laughter

no doubt a sly Notre Dame entrance exam (if you didn’t catch it on your ride into town, your application is rejected)


32 posted on 09/21/2010 11:12:45 AM PDT by Buckeye McFrog
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To: Responsibility2nd; MeekOneGOP; Conspiracy Guy; DocRock; King Prout; Darksheare; OSHA; ...
This is why my cats are home-schooled.


33 posted on 09/21/2010 1:00:19 PM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: Inappropriate Laughter

Funny picture, but what I liked was the guy admitted that he and his 4 employees all completely blew it, it was his fault and no one else and he was ashamed and correcting it.

Seems these days the first thing anyone does is try and come up with a face saving excuse or point to someone else.


34 posted on 09/21/2010 1:20:06 PM PDT by Abathar (Proudly posting without reading the article carefully since 2004)
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To: JenB; Tired of Taxes; Clintonfatigued

BWAHAHAHA!!!

Who’d want to send their kids to public schools is beyond me.

I suppose the billboard isn’t so far from the truth anyway.


35 posted on 09/21/2010 1:24:01 PM PDT by metmom (Welfare was never meant to be a career choice.)
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To: CitizenM
Same sign makers? Photobucket
36 posted on 09/21/2010 1:32:17 PM PDT by Texas resident (Outlaw fisherman)
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To: mkmensinger

ping


37 posted on 09/21/2010 1:32:45 PM PDT by siamesecats (God closes one door, and opens another, to protect us.)
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To: rarestia
Spell check or bust, right?

Your spot on!

38 posted on 09/21/2010 1:59:25 PM PDT by spectre (Spectre's wife)
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To: Inappropriate Laughter

While proofreading a Jewish prayerbook, I came across this:

“Torah Reading for a Pubic Fast Day.”

What we fast from, I don’t know.


39 posted on 09/21/2010 2:13:29 PM PDT by MoochPooch (I'm a compassionate cynic.)
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To: Inappropriate Laughter
I don't know whether to be embarrassed or not.

That sign is about a mile from my Company ................. FRegards

40 posted on 09/21/2010 2:32:04 PM PDT by gonzo ( Buy more ammo, dammit! You should already have the firearms .................. FRegards)
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