Posted on 06/10/2010 7:28:39 AM PDT by jakerobins
Don't call it Chevy.
General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."
The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
(Excerpt) Read more at ajc.com ...
“My first truck was a 67 Chevy with a .327 and three on a tree. To much for a 15 year old. What was daddy thinking???”
When I was 16,my dad gave me his 1968 Pontiac GTO.....Nucking futs ;-)
As a Chevy dealer for many years, I can tell you that this sort of mentality is STANDARD STUFF at GM!
Being from the Motor City, I was FLOORED when I heard that on the news this morning. ASSININE!
This NEVER works. EVER. I remember when Pitt football got sick of being called Pitt. The muckety mucks wanted sportscasters to call the team “Pittsburgh.” They took Pitt off the helmets. And so on.
The effort lasted about one season and probably wasted a million dollars.
Chevy ought to take the cost of this effort and put it into building a 35 mpg, 310 hp version of the Camaro. That would beat the new Mustang by a few mpg & hp. Then Ford could build a 40 mpg, 325 hp version of the Mustang. And then Camaro would... well you get the idea. It’s called capitalism. PR is for weinies.
Isn’t that 0bama’s boy at GM?
“Baseball
Hotdogs
Apple Pie
And FORD”
In the mid 90s Corvettes, they stamped little icons, (a baseball bat, a pie, and a hot dog), into the panels that hold the rear speakers. It was covered by carpet. It was kind of a cool thing to do for enthusiasts. A little Easter egg.
*sigh* That Chevy is long gone.
first your reply, then your tagline!!!!!!!!!!!!!
You, sir, are a genius!!!
Nahhhh, a genius would have pinged 668 - Neighbor of the Beast
I get off on, 57 Chevrolets,...Nope, doesn't work
trying to distance themselves from that jerk who used to be on Saturday Night Live...
I never heard of a ‘57 Chevy being referred to as a ‘57 Chevrotet and hope I never will.
Moronic decisions like this have brought down the US auto industry.
I think it is standard stuff with most auto companies. I co-owned a BMW dealership in the 80’s. Funny, they never forget to put the “squeeze” on the dealers ;-)
I see that now.
Well, even Chevrolet has a lot of cleaning up of their own websites to do, then.
One example is the Camaro website. The title of the page is "2010 Chevy Camaro Coupe" and one of the tabs at the top of the page is "Experience Chevy."
http://www.chevrolet.com/camaro/
Does this exec believe that people are confused into thinking that Chevy and Chevrolet are two different companies?
I took my Chevrolet to the Levrolet, but the Levrolet was dry?!?
Can’t be done.
This is a major tenant of Communism: "You must shed and break with the past in order to embrace the future".
The "cuss jar" is simply a mechanism to "correct" wrong political messages coming from the White House. They are echoing Obama's Communist sentiment (sucking up to him) to get the accolades of those in power.
This is a POLITICAL move, NOT Marketing in the purest form of Communism from the Communist-in-Chief and his acolytes.
If we let socialism and communism take foot in America and grow...we will progress from "cuss jars" to correct the "backward thinking" ideas to the other end of the spectrum:
the enforcement of their ideology by the barrel of a gun, esp. for those of us whom will be the last holdouts against "change".
The Chevy graphic was stolen from wall paper in a hotel in France.
Majoring in minors???
OoooooooKAY!
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