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Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes
The Daily Mail (U.K.) / various ^
| October 13,2009
Posted on 10/13/2009 10:30:45 AM PDT by Stoat
Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding individual flakes of corn with the company logo.
The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.
Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.
Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.
(Excerpt) Read more at dailymail.co.uk ...
TOPICS: Business/Economy; Crime/Corruption; News/Current Events; US: Michigan
KEYWORDS: cornflakes; counterfeiting; food; kelloggs; laser; napl
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To: Cicero
And do they really think that the Chinese, for instance, are incapable of developing their own Circle K branding machines to do their own counterfeit flakes dipped in antifreeze?When that starts happening, they'll bond an RFID chip to each flake so that it can not only be tracked through the distribution chain as well as through the end user's alimentary canal ;-)
41
posted on
10/13/2009 11:09:40 AM PDT
by
Stoat
(Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
To: GraceG
It only took 4 replies .... that’s exactly what I was thinking
42
posted on
10/13/2009 11:13:14 AM PDT
by
knarf
(I say things that are true ... I have no proof ... but they're true)
To: Stoat
How about this, Kellog ....
67 million frikkin' boxes ain't enough?
43
posted on
10/13/2009 11:15:00 AM PDT
by
knarf
(I say things that are true ... I have no proof ... but they're true)
To: Dr. Bogus Pachysandra
Are they made in China?God, I hope not. I recall some months ago that TJs said they were going to reign in their Chinese made products. The box says, "Dist. & Sold Exclusively By: Trader Joe's, Monrovia, CA 91016".
But now you've but a bug in my ear, so I'm going to try and call them to find out.
Thanks. I'll report back to you.
44
posted on
10/13/2009 11:16:00 AM PDT
by
onedoug
To: Stoat
Amazing what companies spend their time and money on sometimes. How big a problem is counterfeit corn flakes?
45
posted on
10/13/2009 11:16:50 AM PDT
by
Dianna
To: 668 - Neighbor of the Beast
Speakin' of M&M's ...
I have a new job ...
Spell checker at an M&M factory.
Someday I'll tell you of when I was a diesel fitter.
46
posted on
10/13/2009 11:17:22 AM PDT
by
knarf
(I say things that are true ... I have no proof ... but they're true)
To: La Lydia
Well, he is the Supreme Leader of all the flakes.
47
posted on
10/13/2009 11:19:24 AM PDT
by
WOBBLY BOB
(ACORN:American Corruption for Obama Right Now)
To: 668 - Neighbor of the Beast
Ever wonder what the logo on an M&M costs? Given that you can now buy personalized M&M's, the cost is finally quantifiable. :)
48
posted on
10/13/2009 11:19:49 AM PDT
by
Dianna
To: Stoat
Screw Kelloggs, corn flakes are corn flakes!
49
posted on
10/13/2009 11:19:52 AM PDT
by
dalereed
To: RebelTXRose
If Corn Flakes were my cereal of choice, I’d opt for the generic...but I prefer Cheerios. To each their own.
50
posted on
10/13/2009 11:25:07 AM PDT
by
mrmeyer
("When brute force is on the march, compromise is the red carpet." Ayn Rand)
To: texmexis best
Actually, we do have a human almanac here at 668, who would know the answer.
But that ain’t me! :(
51
posted on
10/13/2009 11:25:30 AM PDT
by
668 - Neighbor of the Beast
( If you have kids, you have no right of privacy that the govt can't flick off your shoulder.)
To: Liberty Valance
Freaky man!!! It must be a sign.
To: dalereed; All
Screw Kelloggs, corn flakes are corn flakes!Indeed. And because they have no direct relationship to bacon, they have no relevance as a breakfast food.
((((snicker)))))
53
posted on
10/13/2009 11:27:12 AM PDT
by
Stoat
(Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
To: Dr. Bogus Pachysandra
E-mailed them with that question. Awaiting reply....
54
posted on
10/13/2009 11:27:37 AM PDT
by
onedoug
To: gathersnomoss
55
posted on
10/13/2009 11:29:34 AM PDT
by
sportutegrl
(If liberals could do math, they would be conservatives.)
To: onedoug
Doug, I was just goofing on the word “lead.” Same spelling, two different meanings. Hence the link to China. Lead=Pb.
To: texmexis best
Oddly enough, I have. Do you know the answer? Custom M&M's are $50 for 28 ounces...
How crazy is that!?
57
posted on
10/13/2009 11:35:02 AM PDT
by
Dianna
To: Stoat
"No Mr. Bond, I expect you to eat."
58
posted on
10/13/2009 11:35:21 AM PDT
by
The Comedian
(Evil can only succeed if good men don't point at it and laugh.)
To: The Comedian
59
posted on
10/13/2009 11:36:56 AM PDT
by
TChris
(There is no freedom without the possibility of failure.)
To: Dr. Bogus Pachysandra
I’m series though...going into panic mode. I don’t want no Chinese lead, or Pb. Holy cow!
60
posted on
10/13/2009 11:37:38 AM PDT
by
onedoug
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