Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage."Posted on 05/29/2009 10:45:18 AM PDT by NYer
SAN FRANCISCO, May 28, 2009 (LifeSiteNews.com) - Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement, has come out with a new marketing scheme that may dupe consumers who buy their products into displaying support for same-sex "marriage."
Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage."
The symbol, a white ribbon tied in a knot, was developed by Frank Voci, the owner of a California media company, to capitalize on the opposition to the passage of Proposition 8, the California voter-approved constitutional marriage amendment. The knotted white cloth mimics the various ribbon campaigns such as the pink ribbon for breast cancer campaign.
Commenting on the company's amalgamation of marketing and political activism, senior vice president for global creative services for Levi's, Rene Holguin, said, "Our design team was seeking something that would resonate beyond just fashion but also fit with our white product theme."
The staff members of the stores that are displaying the clothing with white knots have been instructed to engage customers with explanations of the homosexual agenda symbol, hoping that customers will be educated through an “informed conversation."
"We have weekly calls with our store managers and we sent out detailed information about the White Knot organization and also ways in which we're supporting marriage equality overall as a company," Levi’s director of brand marketing and public relations, Erica Archambault, told the New York Times. She added that she wants sales staff "to be educated and able to have an informed conversation that's more interactive than reading off a card or something."
San Francisco-based Levi Strauss was the first Fortune 500 company to extend health benefits to homosexual couples and was a major financial supporter of the "No On Prop 8 Equality Business Council," which was formed to oppose efforts to define marriage as being between one man and one woman in the California constitution.
The company gave $25,000 to Equality for All, the coalition leading the No on 8 campaign, while Robert Haas, the company's chairman emeritus and his wife gave a further $100,000, according to a company spokesman.
A report by Business Wire states that the Levi Strauss Foundation announced yesterday that it will make a $25,000 donation to the National Center For Lesbian Rights (NCLR) and $25,000 to The San Francisco LGBT Community Center (“The Center”).
NCLR was the lead counsel on the effort to overturn Proposition 8 in the California Supreme Court.
“The Center” is a homosexual drop-in facility that "organizes and plans the political and cultural future for the LGBT community" in San Francisco.
See related LSN coverage:
Levi Jeans Funds Push for Homosexual "Marriage" in California
http://www.lifesitenews.com/ldn/2008/sep/08092911.htmlBy Thaddeus M. Baklinski
Yay!
Hard to believe, but it's true!
"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus
I bought several pair of womens jeans (colors tho, not blue) from Coldwater Creek. They have just a little stretchy to them and fit perfectly. I find so many jeans these days are too low cut for my taste (like the waist around the waist) and are too big in the waiste or too small in the hips (I’m built like a girl darnit!)
Anyway, depending on your body type, you might like ‘em.
Levi’s don’t fit me right anyway...
that’s because you aren’t a queer.
LOL. Yeah. Opps. Typo.
(Thank you for removing the socialists from Washington and giving us our freedoms back)
I stopped buying Levis years ago when I found out how rabidly anti-gun the company is. Can’t say I miss them either.
I always wore Levi jeans until a couple of years ago when they put a link to an anti-2nd amendment site on their website. Haven’t bought any Levi products since.
Ditto.
Buy Wrangler Jeans, Sears, JCPenny - anything but Levi’s (they don’t even know how to use an apostrophe (signed: The Serif Patrol).
Do they come with a bunghole flap?
Same here, their little anti-boyscout campaign was the last straw for me. Before that I only bought Levi's.
Homosexual sex just makes ya want to PUKE...are these people REALLY trying to make a sick desire or perversion a RIGHT? What bull. I mean....COME ON!
Wranglers work just fine.
Well, informed conversation, is it?
Does that mean they can be convinced they are sponsoring a mental disorder?
“Tagging the queers? Good, we’ll know who to stay away from!”
Fag Tag jeans.
So much for Levis. They never fit me well anyway.
Now they’re making Blew Jeans.
Levi Strauss is also a very big supporter of gun control. I wear Wranglers now. Half the price and last at least three times as long. Plus the right inseam doesn’t twist 180 degrees from crotch to ankle.
I looked through my jeans because I haven’t paid much attention to the brand. They are all Lee.
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