Posted on 04/25/2008 8:31:31 PM PDT by null and void
It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.
Logo embarrassment at OGC causes office sniggers
The logo, as it was meant to be seen, rather than at a 90 degree angle
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the bodys aim of improving value for money by driving up standards and capability in procurement.
Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.
According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.
Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.
A spokesman for OGC said: It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation thats looking to have a firm grip on Government spend.
Logo rotated
The OGC was created in the early days of the Blair Government when the premier brought in Peter Gershon from GEC Marconi to improve spending efficiency.
His Gershon Report recommended the creation of the OGC and he became its chief executive for its first four years.
OGC now has a staff of 564 with a head office in Norwich and other branches in London, Leeds and Edinburgh. Brand expert Michael Hamilton said while the logos double-entendre was probably not deliberate, it could prove an added bonus for OGC.
Theyre going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.
I like the way you put his face in there. He’s hanging onto it all right. I giggle every time I see it.
NO more calls, please.
We have a winner!
Cue the song "My Ding-A-Ling" by Chuck Berry.
Full Disclosure: Approved by Jocelyn Elders.
Oh, bravo. Well done.
The real scandal is that they paid 14,000 pounds for someone to take three plain letters in Helvetica or some similar type font and butt them together.
LOL!!!
LOLOL!!
People have really got to be infantile to look at those three letters, mentally turn them 90 degrees, and imagine something naughty in the results. It’s the kind of thing I’d expect from Beavis and Butthead, or my teenage son when he was 11. Those Brits need to grow up.
“...a firm grip on government spend.”
He didn’t really say that did he?
If you go to the original article, they have a “gallery” of embarrassing logos.
Priceless!!!
Needs to be ....em... bent.
Nyah, it's a jet pilot pulling G's... er, never mind...
Put Monica’s face in the G and you’ll have it!
I think the graphic artist was paid in advance... and the check bounced...
On the other hand, Brits can rest easy knowing that there are no naughty, infantile people with dirty minds working in the Office of Government Commerce...
OMG it gets better ROTFLMAO.
That’s the logo from some Brazilian university’s Oriental Studies program.
Worst yet, could you imagine having to explain to your department chairperson why this logo isn’t a good idea?
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