Posted on 04/08/2008 9:52:03 PM PDT by fishhound
MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican. ADVERTISEMENT
The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.
Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease.
Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market.
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.
"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.
(Excerpt) Read more at news.yahoo.com ...
Weak Excuses Ping...
It’s going to take them a loooooooong time to dig their way out of this one.
In other words - ‘We’re pulling the ad, but absolutely believe that Americans should never have noticed it, as it wasn’t aimed at that market.’
And to whit I respond: How would you react to a map with Russia owning most of Sweden?
Yeah, thought that wouldn’t be a funny joke to you. Morons.
Read closely, people.
That is NOT an apology.
BIG DITTO.
ping
Screw ‘em and their overpriced potato juice...
Mexicans will now just be drinking the vodka that Americans won’t drink.
“And to whit I respond: How would you react to a map with Russia owning most of Sweden?”
I was thinking something like that.
But I think hash marks in Sweden might be good too.
If the ad was intended for the Mexican market, then why was it printed in English?
Major enterprises people in their marketing departments that are on the lookout for things like this, at least since the infamous Chevrolet Nova - No va episode.
Mexico is one of the largest US trading partners. To the extent that the Swedes can disrupt US/Mexico relations it is to the EU’s benefit.
I don’t think this ad was an accident, but then I’m just a paranoid right wing nut...
Apology = someone getting canned for being too stupid
IMHO
I thought Mexicans drank tequila!
“If the ad was intended for the Mexican market, then why was it printed in English?”
for practice on the journey northward
“It’s going to take them a loooooooong time to dig their way out of this one.”
I am trying to think if there are ballparks with huge absolut ads. They do a lot of sponsorships.
Scr*w them.
I didn’t think Sweden was in the EU.
I have to check on EU/sweden.
They are not using the Euro.
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