Major enterprises people in their marketing departments that are on the lookout for things like this, at least since the infamous Chevrolet Nova - No va episode.
Mexico is one of the largest US trading partners. To the extent that the Swedes can disrupt US/Mexico relations it is to the EU’s benefit.
I don’t think this ad was an accident, but then I’m just a paranoid right wing nut...
I didn’t think Sweden was in the EU.
I have to check on EU/sweden.
They are not using the Euro.
Your analysis is right but the company that makes the vodka is not the EU. What they want to do is make money. They want to sell their product in the US and in Mexico. They are not doing any bidding for the EU or any other government. They just screwed up for some inexplicable reason.