Skip to comments.Absolut's New Campaign: Celebrate Homosexuality
Posted on 04/08/2008 10:25:16 AM PDT by kellynla
The vodka company that envisions an "Absolut" world in which Mexico regains the U.S. Southwest is now unveiling two new "lifestyle-driven" ads focused on homosexual men and their "members," and same-sex couples.
Calling itself the "preferred brand of vodka for gay and lesbian consumers," the Absolut Spirits Co. says it's targeting homosexuals for the first time with a campaign "embracing both the humorous and socially conscious."
"Absolut challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women," the company said in a news release. "The campaign visually answers the questions 'what if everything in the world were approached with the same ideals that Absolut approaches vodka?'"
The ads began appearing late last month in local and national "LGBT media," or lesbian, gay, bisexual transgender.
As WND reported, the company also has a print ad that reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned. Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a "reconquista," or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.
The Absolut Spirits Co. is the New York-based importer of the Swedish vodka maker.
(Excerpt) Read more at worldnetdaily.com ...
Is their marketing strategy one of creating outrage to increase word buzz in blogs ?
I suppose that “8-inch ruler” ad could be interpreted in many ways ... but I get the impression they intend something crude.
Absolut mud, Ping!
Perhaps they are exploring a new niche market for their product - promoting it as a disinfectant after having gay sex....
We'd all be going where Absolut sales should go...straight to hell.
These fools are determined to make sure that I won’t buy any of their products. First the Mexican map now supporting queers. You’d think they were in competition with McDonalds.
I had no idea that Absolute Vodka caused shrinkage...
Is anyone really surprised about this? After all, my guess is that you need to imbibe a lot of vodka before doing what the pillow-biters normally do...
Or buggery by the drink...
Don't know about blogs but, being garbage collection day where I live, it prompted me to check if there was any "absoloot" in my liquor cabinet. There wasn't.
End of interest in the story...
sounds like a company looking to go out of business.
Somebody a Absolut must be selling short...............
Makes me glad that I drink scotch.
Ketel One Vodka, f-ing people up since 1691.
Someone mentioned on another thread that Stoli is also owned by Absolut.
Can anyone confirm that?
So...alienating 50% of your market to gain maybe a couple percent makes sense...how?
How about this for a response:
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