[newnhdad]

Their marketing firm should be fired. This is the second horrible mistake in one week.
Their objective is to create buzz about their mainstay product, not to insult their largest market base, apologize and immediately turn-off the largest demographic in that base.
I have a feeling that account will be shifting soon.

[lentulusgracchus]

Their marketing firm should be fired. This is the second horrible mistake in one week.

It isn't a mistake. They're doing it on purpose.

They're betting that the Rat counterculture will become the new majority culture, and they are sucking up to them by kicking the new, official Reginald Dennys of American society: ordinary, moral, patriotic Americans, the kind who used to be the overwhelming demographic 60 years ago and produced "the greatest generation".

But to restate the main point, it's very deliberate.

How many conservative, "old mainstream" Americans drink cute, "designer" vodkas? Their booze is a lifestyle accessory for the vapid and valueless, and they know it.