Skip to comments.Kellogg to Raise Nutrition of Kids' Food
Posted on 06/14/2007 10:20:23 AM PDT by Eric Blair 2084
WASHINGTON (AP) -- Kellogg Co., the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children.
The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday.
The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:
-No more than 200 calories.
-No trans fat and no more than 2 grams of saturated fat.
-No more than 230 milligrams of sodium, except for Eggo frozen waffles.
-No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.
Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.
"By committing to these nutrition standards and marketing reforms, Kellogg has vaulted over the rest of the food industry," said Michael F. Jacobson, executive director of the Center for Science in the Public Interest. "This commitment means that parents will find it a little easier to steer their children toward healthy food choices - especially if other food manufacturers and broadcasters follow Kellogg's lead."
Jacobson's nutrition advocacy group, along with two Massachusetts parents and the Boston-based Campaign For A Commercial-Free Childhood, had served notice in January 2006 of intent to sue Kellogg and the Nickelodeon cable TV network under a Massachusetts law to stop them from marketing junk food to kids.
Center spokesman Jeff Cronin said Kellogg contacted the plaintiffs shortly thereafter and began negotiating the new standards, so the lawsuit was not filed and will not be filed.
(Excerpt) Read more at breakingnews.nypost.com ...
I'm telling you right now, the food companies are in for a rude awakening if they think that by weakly giving into this shakedown it will get CSPI and the other Foodcops off their back.
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People Sheeple of the United States Nanny State, in Order to form a more perfect Union Socialist Utopia, establish Justice Socially engineer a country of non smoking, physically fit, tea totallers, insure domestic Tranquility Smoking bans in bars, limits on unhealthy food and social drinking, provide for the common defense Universal Healthcare, promote the general Welfare health of the population whether they like it or not, in order to save above mentioned Universal Healthcare entitlement program from bankruptcy, and secure the Blessings of Liberty Dependency to ourselves progressive liberals and our Posterity Hitler Youth who we brainwash through public school education, do ordain decree and establish this Constitution for the United States of America. Nanny State of Liberals
That principle applies in many areas.
This is pathetic..........
You've got that right. Michael F. Jacobson and the Center for Science in the Public Interest need to die a slow death from either malnutrition or from tainted food imported from China.
What are they going to do? Add chinese tainted wheat gluten?
Many areas is right.
Illegal immigrants, kidnappers, beggars, tyrants, islamofascists, nanny staters.
As long as the wheat gluten doesn't contain any trans fats then I suppose it'll pass CSPI muster. ;^)
Suggested serving size: 1/4 cookie.
But they won. It’s a tangible victory for them. Another million gallons of KY dumped on the slippery slope.
Reading a box of Wheaties, I see that they contain many added vitamins, including C, most of which is made in China. What about all the others like Niacin?
1/4 of a cookie? Those gluttons.
Yup. If you pay the danegeld, you will never get rid of the Dane.
CSPI, Jesse Jackson, Tony Soprano - what's the difference?
Thanks for the ping!
How clever, if they take out all that stuff, the kids may as well eat the box.
Nanny State Ping..........
Why, oh why do these companies give into the extortion of slimy groups like CSPI.........which BTW is NOT a nutrition advocacy group, it is a thinly veiled lobbying group intent on destroying the food and hospitality industries as we know them. They are heavily funded by RWJF and have close ties to PETA and MADD.........
I’m telling you right now, the food companies are in for a rude awakening if they think that by weakly giving into this shakedown
Yea - they should make their food even more unhealthy just to spite them.
While you may be correct, it is still a good thing to do what they are doing, doncha think?
If they change the serving size, they can meet the new standards without having to change the product. That having been said, I despise food nazis!
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