Posted on 05/28/2007 1:48:17 PM PDT by abb
Most people think the Nielson ratings only apply to primetime programming; however, this is a complete fallacy. Network news plays a frequently forgotten but always important roll itself. A few days ago the final May Sweep totals were announced, and let’s just say it wasn’t pretty for ‘CBS Evening News With Katie Couric.’
According to Variety, the perky anchorwoman managed an average of just 6.1 million viewers. That’s the lowest Tiffany network total since they began tracking the news in 1991! ABC’s ‘World News With Charlie Gibson’ led the way with 7.95 Million, while NBC’s ‘Nightly News With Brian Williams’ narrowly finished second with 7.3 Million people tuning in. Gibson’s victory gives the crown to ABC for the first time since Peter Jennings finished first in 1996.
Let me try and put this is as simplistically as I can. Dan Rather was a complete unquestioned failure. He lost a large percentage of Walter Cronkite’s enormous audience within a few years and ended up retiring, almost completely disgraced last May. Katie Couric makes Rather’s tumultuous tenure seem like a gift from God. Thus far, her short stint has been marked by an inability to read the teleprompter, proven plagiarism, and an increased emphasis on soft news.
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(Excerpt) Read more at cinemablend.com ...
How times change.
Does anyone have the stat of how many viewers watched at the height or TV news? Was that in the Cronkite era? Cuz you have to figure that their are probably 60 70 million more people in America now than then and people are watching less and less tv while more and more channels are being added.
Why doesn’t this woman just retire and marry her “Boy Toy”.
I wouldn’t want to keep fighting at the end of my career days. Let’s just say she made a bad move. We already know the network did because they always do.
Why doesn’t this woman just retire and marry her “Boy Toy”.
I wouldn’t want to keep fighting at the end of my career days. Let’s just say she made a bad move. We already know the network did because they always do.
http://www.stateofthenewsmedia.org/2005/narrative_networktv_audience.asp?cat=3&media=4
In 1980, the three commercial network nightly news broadcasts had a combined 37% rating, and a 75% share. And at their historic peak, in 1969, they had a 50% rating and an 85% share. The November 2004 figures mean that ratings have fallen almost 59.6 % since 1969, and 45.4% sinc1e 1980. Share has fallen 55.3% since 1969 and 49.3% since 1980.5
I have a difficult time believeing there is no ratings data prior to 1991. Newspeople have kept an eye on their ratings going all the way back to the 1970s.
They could improve her ratings w/the Test Pattern Indian.
Pray for W and Our Troops
Ah. The old we shall fool them into watching our commercials ploy.
If ad skipping is a problem, why don’t they just go to soccer playon style ads or more frequent shorter breaks? In on case you could not surf as you would be missing the program and in the other you would have less time to surf.
Get this guy a spell checker.
Uh oh, that's gonna to leave a mark. The advertisers are going to use those numbers as a stick to beat the networks with.
Good news...... are you out there man?
It’s Bush’s fault.
MAN EVERYONE SHOULD READ THIS, EXCELLENT FIND ABB
Great stats on news media
http://www.stateofthenewsmedia.org/2005/narrative_networktv_audience.asp?cat=3&media=4
20 million IGNORANT people....pathetic.
LOL, Oh Phil, this is a first for you! Does she have a string to pull?
Very cute.
Wonder what the average age of the viewer is?
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