Libertarian ping! To be added or removed from my ping list freepmail me or post a message here.
Posted on 01/02/2007 9:47:39 PM PST by neverdem
Cheese is to be treated as junk food under new advertising rules for children's television.
Commercials promoting it will be banned during children's TV programmes and those with a large proportion of young viewers.
The rules, which come into force this month, are part of a Government drive to reduce children's exposure to foods high in fat, salt and sugar.
Much to the disgust of its makers, cheese is to be regarded in the same light as crisps, sugary cereals and cheeseburgers.
In fact, under the criteria used by the Food Standards Agency to determine junk foods, such products are actually regarded as healthier than cheese.
The ban follows evidence that TV commercials have an indirect influence on what children eat and are contributing to obesity in the young.
The Food Standards Agency model assesses the fat, sugar and salt content in a 100g or 100ml serving of food or drink.
But the British Cheese Board points out that a typical portion of cheese was 30 to 40g - not the 100g used in the agency's model.
Most cheese would be exempt from the ban if a typical portion had been used in the calculations, according to the board.
It pointed out that cheese was one of the most 'nutritionally complete' foods.
The National Farmers' Union described the decision as ' nannying gone mad'.
'To suggest there is anything inherently harmful about cheese is absurd,' spokesman Anthony Gibson said.
'There is no such thing as a bad food. It is just how much of it you eat, in what balance and how much exercise you take.'
He said the new rules were 'of no use to consumers', adding: 'It may very well put them off eating healthy things.'
Mary Quicke, who runs Quickes Cheese in Devon, producing handmade cheddar, said the rules had left her 'speechless'. ' Frankly, i t's bonkers,' she told BBC Radio 4's Today programme.
She said the FSA's decision to assess cheese using a 100g portion was ridiculous. 'Imagine eating 100 grams of cheese - that's four ounces. You would have to be a pretty dedicated eater of cheese to get around that.'
Other foods banned from advertising during children's TV include: Marmite, Flora Lite, half-fat cheddar, Dairylea triangles, bran flakes, camembert, sugar-coated puffed wheat, instant hot oat cereal, Jaffa cakes, reduced calorie mayonnaise, multi-grain hoop cereal, half-fat creme fraiche, takeaway chicken nuggets, potato waffles, Greek yoghurt (from sheep's milk), ham, sausages, bacon rashers, low-fat spreads, peanuts, cashew nuts, pistachio-nuts, peanut butter, raisins, sultanas, currants, low-fat potato crisps, olive oil, butter, pizza, hamburgers, tomato ketchup, chocolate, brown sauce, cola and lemonade.
Foods which escape the ban include: Plain fromage frais, fish fingers, lasagne ready meals, currant buns, malt loaf, frozen roast potatoes, chicken curry with rice ready meal, frozen oven chips, sliced white bread, cottage cheese, supermarket frozen chicken nuggets, milk, brazil nuts, canned strawberries in syrup, diet cola and chocolate-flavoured milk.
The guy in the article is going after the chicken fat from a local Tyson's plant..........they could clean up around here with Tyson and Perdue plants just in this county alone :)
The easiest means of censoring what type of advertising children see is parental use of the on/off button of the remote :)
Well, now you know how we smokers feel about our cigarettes. Same thing. And if cheese is bad for us and smoking is bad for us.............it's still up to us to be responsible for our own choices and not the nanny government.
Exactly. I still barf every time I remember Hillary saying "It takes a village to raise a child." She is full of it right up to her bushy brows!
Crackers, cheese and chili. ((( loud smacking of lips emanating from afnamvet's house)))
They're cutting the cheese?
IT should be noted that some of these foods are recommended under that Atkin's Diet. Atkin's has been lauded for dieter's reduction in cholesterol and helpful for those facing diabetes.
Now they've gone and cut the cheese.
"The cat's eaten it."
:)
Bran flakes are banned!
WTF?
Libertarian ping! To be added or removed from my ping list freepmail me or post a message here.
Y'know, I bought some Seriously Sharp back in December and was so excited when I cut a piece . . . and it tasted exactly like, well, ass.
I was quite disappointed, to say the least.
I'll stick with my Cahill's Porter and my Somerdales! Have you tried either a horseradish cheddar, or one with mustard seeds in it?
It has to be room temperature. And it does vary batch to batch. But I love the stuff.
Maybe they keep the best fer Vermonters? ;-) I haven't seen it out here.
I *love* horseradish cheddar. I can't remember the brand I've had, though.
You're so very right.
It's to make you forget that you are eating live fly larvae.
How about something smoked?
Smoked Gouda is dandy...
The Dalits are at the very bottom of India's poverty level. Their typical diet is mostly starchy vegetable substances and they get very little or no animal protein. Vegetable protein is not a complete protein molecule that humans can use to make tissue. Could it be that's what the Brits have in mind for their own kids to prevent native Brit overpopulation and make room for more 3rd world immigrants?
Two different vegetable protein molecules, from both grains and legumes, must be combined in our digestive system in order to form the complete molecule humans need for growth and maintenance of muscle tissue. At least that's what the 7th Day Adventists believe and teach, and their average life span is 7 years longer than the overall American average.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.