TVs fade out as technology takes over

Stuff.co ^ | 9/14/06 | SMH

[qam1]

If you had to choose between your PC, TV set or mobile phone, which one would you pick?

That was one of the questions researcher Forrester posed to almost 4800 households in the US and, although the TV set still ruled the roost in most homes, the study showed that it was no longer the top gadget of choice among the young and prosperous.

Forrester found that less than 20 per cent of the gen Y group (aged 18-26) ranked TVs top compared with the 37 per cent who rated their PCs as the most important. A further 27 per cent preferred their mobile phones, while the remainder nominated other gadgets.

Among the older gen X age group (27-40) only a quarter of respondents gave their TV set the highest rating against a more substantial 28 per cent who preferred their PCs, with only 19 per cent nominating their mobile phone.

Those earning above $US75,000 ($100,000) a year also had a marked preference for their PCs with 32 per cent electing them as their favourite devices compared with the 27 per cent who nominated their TVs. However most of those earning under $US75,000 still preferred their TVs.

TVs also triumphed among older age groups, and they claimed top spot overall with nearly a third (32 per cent) of all those surveyed still nominating them as the most important device in their lives, compared with 21 per cent who preferred their PCs (desktop or laptop). Mobile phones, meanwhile, ranked third as the must-have device for only one in seven.

Forrester said: "It's inevitable that TVs' long reign as the most important device in consumers' lives will come to a close as computers, cell phones and other connected devices transfer control over entertainment, communications, media and creativity to consumers."

But with 54 per cent of homes expected to own an HDTV by 2011, the researcher added: "The TV set isn't dead, it's just shifting to become only one of many devices that advertisers, content owners and distributors and media companies should live with in the TV present while preparing for the PC and cell phone future."

[TheLion]

I rarely watch regular tv. Tune into the weather channel on occasion and AMC. Watch DVD's on my 19 inch lcd monitor. I purchased a geat sound system with the computer.(5 speakers).

[theFIRMbss]

>...JoJo's latest single is like crack for my ears ... Hard to believe she's only 16. She's a very talented pop tart

I never listened
to this stuff until my car's
FM radio

broke. Now all I get
is Disney Channel AM.
I have been surprised

at how well produced
these young girl singers can be.
Stacie Orrico

is my favorite
of the bunch, but all those kids
have done some good stuff.

[Responsibility2nd]

bump