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Air America Deflates - The “progressive” radio network isn’t long for this world.
City Journal ^ | 29 April 2006 | Brian C. Anderson

Posted on 04/28/2006 10:31:52 PM PDT by neverdem

Just past its second birthday, Air America, the Left’s great hope to defeat the Right in the talk radio wars, has no reason to celebrate. Winter 2006 Arbitron ratings, leaked to Matt Drudge earlier this week and reported in greater detail by the invaluable Radio Equalizer blog, show Air America registering a weak 1.0 share in Los Angeles, an even tinier share in Chicago, and a catastrophic drop in New York City, where flagship station WLIB hemorrhaged nearly half its listenership over the last ratings period, falling from a mediocre 1.4 to a pathetic 0.8 share. That’s smaller than the all-Caribbean format the network replaced when it first launched in New York and nowhere near the ratings of conservative heavyweights like Rush Limbaugh and Sean Hannity in the city. Air America’s Gotham numbers are so dismal that WLIB is booting the network off the station later this summer, industry publication Mediaweek has just announced.

You’d think that the public’s growing dissatisfaction with President Bush and the Iraq War would translate into lots of listeners for Air America’s “progressive” talk, especially with the fawning free publicity the network and its top host, comedian Al Franken, have enjoyed from the mainstream press. But even hard-core liberals (who make up only about one-fifth of the American electorate, it’s important to remember) must find Air America’s incessant and often moronic Bush bashing monotonous and unentertaining—the kiss of death for talk radio.

Further, liberals already have NPR—and for that matter, the New York Times, network newscasts, CNN, and most of the mainstream media. Conservative and libertarian voices dominate the radio dial because they offer a much-needed response to the liberal media mainstream. The Right has done well on cable television and in the blogosphere for the same reason. Air America, created and kept afloat by a handful of wealthy liberal financiers, meets no such market demand.

Even as Air America’s hosts snicker about President Bush’s plummeting approval ratings, the network seems destined to disappear from the radio dial before the president leaves the White House.


TOPICS: Business/Economy; Culture/Society; Editorial; News/Current Events; Politics/Elections; US: New York
KEYWORDS: airamerica; biasmeanslayoffs; erramerica; liberaltalkradio; trysellingthetruth
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1 posted on 04/28/2006 10:31:58 PM PDT by neverdem
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To: neverdem

This segment was routinely DEATH on SNL. I mean, it stunk on ice.

I dunno where Franken gets the idea that he's some sort of entertainer.

2 posted on 04/28/2006 10:36:12 PM PDT by martin_fierro (< |:)~)
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To: neverdem
I was actually hoping that they would have some measurable success. If they die out completely it could clear the way for the return of 'The Fairness Doctrine' when less desirable people get control of congress. They can't win straight up on the radio with their bankrupt ideas, so they will go the regulatory route instead.
3 posted on 04/28/2006 10:37:09 PM PDT by KoRn
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To: neverdem

The sooner the better.


4 posted on 04/28/2006 10:38:54 PM PDT by Zetman (This secret to simple and inexpensive cold fusion intentionally left blank.)
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To: McGruff; Txsleuth

Ping.


5 posted on 04/28/2006 10:39:30 PM PDT by Springman
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To: neverdem

6 posted on 04/28/2006 10:40:19 PM PDT by JRios1968 (In memoriam...)
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To: neverdem
The sooner the better.

Their demise, that is.
7 posted on 04/28/2006 10:40:56 PM PDT by Zetman (This secret to simple and inexpensive cold fusion intentionally left blank.)
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To: neverdem

I thought Rosie was going to go there to save the network.


8 posted on 04/28/2006 10:40:59 PM PDT by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
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To: neverdem

Air America is like the toilet that keeps flushing no matter how many times they jiggle the handle.


9 posted on 04/28/2006 10:41:22 PM PDT by tobyhill (The War on Terrorism is not for the weak.)
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To: neverdem

I hate long good-byes.


10 posted on 04/28/2006 10:41:45 PM PDT by BigSkyFreeper (There is no alternative to the GOP except varying degrees of insanity.)
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To: neverdem

This just proves that capitalism is evil.


11 posted on 04/28/2006 10:43:05 PM PDT by MitchellC (Foolishness isn't a mental disorder.)
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To: neverdem

Never Listened to them and never will.


12 posted on 04/28/2006 10:45:08 PM PDT by Jimbaugh (Fear the Base !!!)
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To: neverdem

The liberal audience can get all the left leaning talk they want from the evening news. They don't need radio.


13 posted on 04/28/2006 10:49:38 PM PDT by ArcadeQuarters
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To: Zetman
Only the mentally deranged can listen to a bunch of degenerates praising sedition, sexual laxity, low sodium Marxism and loutishness. Even the gimmicrats are tuning out.
14 posted on 04/28/2006 10:50:28 PM PDT by ashtanga
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To: BigSkyFreeper

They never had credibility from the beginning. That is their problem.


15 posted on 04/28/2006 10:52:07 PM PDT by se_ohio_young_conservative (God makes us strong for alittle while so that we can protect the weak.)
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To: Jimbaugh
Never Listened to them and never will.

I did out of curiosity. You are not missing much. I was actually a little embarrassed for them. The task of filling their time at the microphone seemed a burdensome task to them, and it was just as burdensome to listen to.

16 posted on 04/28/2006 10:54:51 PM PDT by AndyTheBear (Disastrous social experimentation is the opiate of elitist snobs.)
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To: Springman

Hey..Springman...it seems like you and I may be the bulk of their audience sometimes...LOL


17 posted on 04/28/2006 10:58:24 PM PDT by Txsleuth (...)
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To: se_ohio_young_conservative

Air America's problem is that they're totally unnecessary. Liberals already have NPR. What self-respecting liberal would rather listen to the inane drivel on AAR when NPR is actually interesting once in a while? Not only that, but NPR is a socialist enterprise so it makes liberals feel warm and fuzzy inside when they support it.


18 posted on 04/28/2006 10:58:24 PM PDT by AntiGuv (The 1967 UN Outer Space Treaty is bad for America and bad for humanity - DUMP IT!)
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To: AndyTheBear

I did one hour on a radio show and I thought it felt like five hours


19 posted on 04/28/2006 10:58:29 PM PDT by Jimbaugh (Fear the Base !!!)
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To: BinaryBoy
The liberal audience can get all the left leaning talk they want from the evening news. They don't need radio.

The evening news is not honest about what they represent and what their agenda is any more then NPR or PBS. Liberals have always done their best rhetoric through fiction and deceit. Presenting their thoughts and views in the light of day just does not sell.

When it comes right down to it, present day liberalism is a combination of mental laziness and moral cowardice recast as intellectualism and moral superiority. It is an ugly thing for its disciples to share openly.

20 posted on 04/28/2006 11:04:40 PM PDT by AndyTheBear (Disastrous social experimentation is the opiate of elitist snobs.)
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