Posted on 04/08/2006 7:29:41 AM PDT by Cvengr
What's the largest fast junk food chain in the country?
Wrong.
It's not McDonald's.
It's Subway.
Subway overtook McDonald's last year in the United States and now has 15,874 locations in the U.S. compared to 11,533 for McDonald's.
Worldwide, Subway has 21,528 restaurants in 75 countries.
McDonald's has more than 30,000 restaurants in 119 countries.
Subway founder Fred DeLuca says he wants 30,000 outlets worldwide by 2010.
Of course, Subway would not want you to think that it is not a fast junk food chain.
In fact, the privately held firm has overtaken McDonald's by riding a wave of publicity featuring Jared Fogle, who says he lost 245 pounds on the following diet coffee for breakfast, Subway sandwich for lunch, and Subway sandwich for dinner.
Soon, the word was out you could lose weight eating Subway sandwiches.
And tomorrow, on the National Mall, Subway founder and CEO DeLuca will join with Fogle, the American Heart Association, members of Congress (including the corporate liberal Rose DeLauro, D-Connecticut, whose district contains Subway's corporate headquarters), and various "nutritional experts" to "galvanize support for fighting childhood obesity."
We went and visited our local Subway and found that in fact, there was health and diet information displayed, including a nutritional and dietary guide with the American Heart Association's stamp of approval.
But as at most fast junk food outlets, Coke machines, the rows of bags of chips, and the rubbery chicken and unappetizing beef were screaming unhealthy, stay away.
You could order a salad, or a vegetarian sandwich. The chain markets seven subs with six grams of fat or less.
But for the most part, the staple of this franchise is processed meats and cheeses, soft drinks and chips.
Subway sandwiches include such classics as Steak and Cheese, Subway Melt (a first class blend of turkey breast, ham, crispy bacon, and melted cheese) Italian BMT (pepperoni, genoa salami, and ham) and the Cold Cut Trio (turkey based ham, salami, and bologna) not your typical heart healthy sandwiches.
Should members of Congress and the American Heart Association be promoting this multinational junk food company?
Of course they shouldn't.
The American Heart Association has sullied its reputation by getting in bed with whatever corporation comes around with its checkbook open.
According to a report from the Center for Science in the Public Interest, the American Heart Association has taken big corporate cash from a long list of drug companies, junk food companies, and even from the National Livestock and Meat Board, which gave $189,000 to sponsor a HeartRide cycling series "to help ensure that people don't think that AHA recommends abstaining from meat."
In return for endorsing only Bayer aspirin, AHA gets $500,000 a year from Bayer. Nice deal, if you can cut it.
And how much money has Subway kicked in?
According to the AHA, Subway has given $4 million to the American Heart Association (AHA) since 2002, and will gave an additional $6 million through 2007. That's a total of $10 million.
In exchange, Subway gets to put the AHA "fighting heart disease and stroke" logo on its materials throughout its chain of stores, according to an AHA spokesperson.
In a written statement, the AHA said it will only accept sponsorships from "those restaurants that have a public/market positioning associated with healthy foods or have heart-healthy and non-fried food alternatives on the menu."
"Subway actively promotes low-saturated fat meal options and exercise in their advertising messages," the AHA said in the statement. "Their messaging reinforces that a well-balanced diet and exercise are important tools in maintaining a healthy weight."
We agree with Commercial Alert's Gary Ruskin that it's "not the proper role of the federal government or public health groups to hawk Subway or any other form of fast or junk food."
"This is part of the broader story of the corruption of the American public health movement," Ruskin said. "AHA ought to drop its support for Subway. They have been converted into an auxiliary marketeer for Subway. They are apparently for sale."
"The fast food companies are running in a panic over the obesity epidemic," Ruskin said. "They are striving to do something to make it seem that they are not responsible for it or part of it. This is just one more way that companies like Subway try to hide their tracks and boost their public relation images."
The government and independent public health organizations should be helping the American people fight off the hyperbreeding of fast food outlets cannibalizing the country not promoting it.
In addition to promoting his beloved Subway and making millions a year doing so, DeLuca wants to bring an Indian gambling casino to Bridgeport, Connecticut.
Call it the junk food/junk economy connection.
According to Connecticut Attorney General Richard Blumenthal, DeLuca invested $10 million in the Schaghticoke Tribal Nation's successful effort to gain federal recognition so they could build a casino in Connecticut. Blumenthal is challenging that recognition.
And the House Government Reform Committee is in the middle of an investigation of how the Schaghticoke Tribe and the Eastern Pequots gained such recognition from the Bureau of Indian Affairs.
Earlier this year, the Hartford Courant reported that a rival band of Indians charged that the federal recognition of the Schaghticoke Tribal Nation "was hijacked by outside investors and high-priced lobbyists intent on winning a lucrative gambling franchise for their own benefit."
Whether or not the investors and lobbyists hijacked the process we'll leave to federal investigators.
But what is clear is that Subway and DeLuca have hijacked the American Heart Association, Congresswoman DeLauro, and various federal agencies to promote their own brand of fast junk food.
Russell Mokhiber is editor of the Washington, D.C.-based Corporate Crime Reporter, http://www.corporatecrimereporter.com. Robert Weissman is editor of the Washington, D.C.-based Multinational Monitor, http://www.multinationalmonitor.org. They are co-authors of Corporate Predators: The Hunt for MegaProfits and the Attack on Democracy (Monroe, Maine: Common Courage Press; http://www.corporatepredators.org).
(c) Russell Mokhiber and Robert Weissman
This article is posted at: http://lists.essential.org/pipermail/corp-focus/2004/000181.html
Apparantly Bayer does make a product to address hemophilia. I'm now uncertain if perhaps the 1st 2 scenes weren't as my memory recalls or if I'm simply mistaken. If I see the ad again, or if you happen to catch it, the first scene and message is the one I thought referenced 'homophobia'. The 3rd and fourth scenes seemed to jump to the medical treatment. If it referenced homophobia, there's plausible deniability. If 1st scene is hemophilia, then it's my mistake.
Bayer is pushing their research right now because of the rise in opposition to animal testing. They are showing the good things that come from medical and other types of research.
It's just fresh vegetables, every fastfood joint has to transport and store some fresh vegetables, if nothing else they need tomatos for the deluxe sandwiches. Most of the non-burger fastfood joints (like Subway) get a delivery of stuff every day (burger joints usually get by on two deliveries a week, one that has everything and one that's just refrigerated goods). The reason the all healthy food fastfood joint will never be invented is there's no market for it, there's just not that many people hooked on healthy food and the ones that are look down their nose at fastfood and wouldn't go there anyway.
The subs you get from the Publix supermarket deli beat Subway's like a rented mule.
Thse deliveries add up. The difference between making one giant delivery a month (frozen burgers, buns, etc) and two giant deliveries a week (fresh veggies, fruits, etc) is huge. Also, fruits and veggies go bad. There's a lot of spoilage.
I recently ate at a fast food health food store (independent). I had a salad, "health shake" and something that looked like ice cream. The total was close to $20. That's more than double the average fast food franchise purchase.
Spot on, SA. The best sub shops are the local M&P places. They don't skimp on the meat and trimmings. The place just north of me piles it up 2", easy. 37 types of subs to choose from. Screw Subway and I'm not even thinking about going to Quiznos, based upon what other posters on this thread have said about it.
Off topic. I just got back from my local fire dept, who are having a BBQ. Pit beef, BBQ ham, BBQ turkey, piled-up 4" on fresh kaiser rolls. The place was packed and lines were forming out into the parking lot. Those guys know what BBQ is all about. I need a cold Rolling Rock to finish this one off.
Life is good.
I'll be watching for it. It would seem odd to have either word there unless it is as 'Harmless Teddy Bear' says in #38 and Bayer has a hemophilia treatment (Kogenate FS) that they are promoting.
Bayer makes much more then aspirin.
Not sure if you can see this poster very clearly but here is one of their "Mastering Hemophilia Winning Freedom" posters.
I think you are right. This is just a marketing ploy with the added benefit of being a pre-emptive strike against obesity lawsuits.
Caveat emptor, anyway.
I still love a good Schlotzky's original sandwich. Wish they had one closer to were I live!
The one in Wake Forest NC has Blimpie which I think is much better than Subway.
The deliveries happen already. Nobody does one giant delivery a month. McDonalds does one a week that's all things (frozen, dry, refrigerated) except buns and another a week that's just refrigerated, they have buns delivered 5 days a week, buns are only good for 3 days and take up a HUGE quantity of space thus why they get them delivered constantly. Place like Subway and Quiznos have stuff delivered either 5 days a week or every single day depending. I've worked in both types of fastfood, both burger joints and sub shops, I know how the stocking process works and the stocking process would work just as well for an all health food store, all fast food places have to deal with veggies so all their stocking processes can keep the veggies coming in frequently enough to control spoilage.
That health food store you went to ripped you off. You could get a salad at McD and the milk shakes aren't milk shakes anymore and the ice cream is actually frozen yogurt. You could have eaten just as healthy for a lot less.
"No wonder that fat slob lost all that weight eating there."
That is a good thing. That is their point about Jared*.
*That fat slob is a human being named Jared.
Buy one get one free, and half off are in almost every newspaper, every week.
Thanks for that info. Very informative. Are deliveries calculated at the POS and transmitted directly to a distribution center in most fast food operations?
The health food place wasn't bad -- remember, this is Manhattan, so it's going to be more expensive. That said, I prefer diners to health food or fast food.
The idea that I had was a self-service juicer. The health food store employees always look like they're having a good time using the juicer. If someone were to put a juicer out with a selection of fruits, veggies etc I bet people would use it.
.....here........
Ah hah! You're just a shill for the hemopheliac agenda! :)
Although the idea of Bayer being a cure for homophobia is pretty damn amusing.
To call Subway "junk food" is a stretch.
The meat at subway may not be premium cut, but it is meat. What you put on the meat and bread is entirely up to the customer.
Mickie D's pretty much is processed crap.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.