Apparantly Bayer does make a product to address hemophilia. I'm now uncertain if perhaps the 1st 2 scenes weren't as my memory recalls or if I'm simply mistaken. If I see the ad again, or if you happen to catch it, the first scene and message is the one I thought referenced 'homophobia'. The 3rd and fourth scenes seemed to jump to the medical treatment. If it referenced homophobia, there's plausible deniability. If 1st scene is hemophilia, then it's my mistake.
I'll be watching for it. It would seem odd to have either word there unless it is as 'Harmless Teddy Bear' says in #38 and Bayer has a hemophilia treatment (Kogenate FS) that they are promoting.
"Bayer does make a product to address hemophilia"
Cvengr, your tenacity to get other FR members to research your misunderstanding of this Bayer ad leads me to believe that you may suffer from Attention Deficit Disorder or Dyslexia. Your education in word recognition is amiss and cumbersome. Study of medical terminology, greek or latin may be a big help for your understanding.
Although, realize Achilles Heel, strength and weakness, of engineers and pastors is their ability to "beat a dead horse"