Posted on 08/30/2004 3:05:24 PM PDT by presidio9
It's no startling insight to point out that presidential candidates sell themselves as if they were breakfast cereal or laundry detergent. So it was perhaps inevitable that this would be taken a step further by studying consumers ... er, voters ... along these same lines.
Accordingly, a new survey asked respondents to define the candidates in terms of popular advertising brands.
Bush supporters, for example, think Mr. Bush is Bud Light and Mr. Kerry is Heineken. Kerry backers see Mr. Bush as IBM and Mr. Kerry as Dell.
The study, conducted jointly by WPP Group's Landor branding consultancy and Penn, Schoen & Berland Associates, a market-research company that works for political -- usually Democratic -- campaigns, seems to reflect the obvious attributes of the president's incumbency: Mr. Bush is like a "well-known leadership brand" and Mr. Kerry a "lesser-known challenger brand." Winning over undecided voters could depend on managing these two "critical points of differentiation," according to the survey's findings.
It also depends on where you like to go for breakfast. Undecided voters see Mr. Bush as Dunkin' Donuts and Mr. Kerry as Starbucks. Lunch? Mr. Bush is McDonald's; Mr. Kerry is Subway to the undecideds. Reading material? Undecided voters link Mr. Bush to Business Week and Mr. Kerry with People.
These undecideds, like the Bush supporters, see Mr. Bush as a Ford, Mr. Kerry as a BMW. They also think Mr. Bush is IBM while Mr. Kerry is Apple Computer. Oddly, Mr. Bush is linked by undecideds to Sam Adams from Boston Beer, in Mr. Kerry's backyard.
Mr. Bush's brands are seen as "ol' reliables" that some voters may associate with being outdated or unwilling to change, according to the survey. At the same time, those brands are eminently dependable.
(Excerpt) Read more at online.wsj.com ...
It's mine.
Really, it's a "Monster Truck" Google find.
Something An A$$hole Bought.
Kerry is the Cadillac Cimmarron, the Chevy Citation with a Cadillac Nameplate and Leather interior...
No matter how much lipstick you put on it, its still a pig.
Nice truck:) That must have taken a lot of time to assemble.
cracks me up, but the 'Formerly the Stryper Tour Van' title below the pic on the pic's page kinda gives it away as a spoof. but still funny as hell!
thanks
No, Kerry is a Peugeot and Bush has a hemi.
I'm working in Argentina for now and you would not believe how many old beater Citroens there are in this country. I continually take pictures of them...they crack me up.
You mean those Citroens that look like turtles?
Bush is a Ford only if it's a truck!
Hey, back off the corvair man!
Is Bush a Ford and Kerry a BMW?
LOL! I had forgotten about the citroen.... I was gonna say Kerry's more of a Yugo, but I think you nailed it!
(T2 was on last night)
Interesting. I lived in France in the '80s and there were tons around then. But Argentina?
How are things in general in Argentina, by the way? I understand their economy was in horrible shape not long ago. Are things any better? What is the political situation like?
>> These undecideds, like the Bush supporters, see Mr. Bush as a Ford, Mr. Kerry as a BMW.
Hey! I drive a BMW. A BMW is a quality car. Kerry is no BMW.
Yeah...the commies used them to get to the Paris Peace Talks. (XXXtards)
I doubt the high-society Teresa knows what a subway is, much less that it exists underground.
Another rich Beacon Hill girl said it best in that Boston show "Cheers": "The subway? Isn't that the conveyer belt for poor people?"
Kerry.
That dog won't hunt.
Michael Dell supports Bush not Kerry. Kerry supports the kinds of regulation and crushing taxes that prevent entrepeneurs like the next Dell from succeeding.
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