Burger King zaps menu, image

USA Today ^ | 3/21/04 | Brucer Horovitz

[Dane]

MIAMI

[Dane]

Mayo: Real mayonnaise will replace artificial mayo.

I don't even want to know what the artificial mayonnaise contains.

[MarkeyD]

Their hamburgers hurt my stomach. MickeyD and Wendy's don't. Can they fix that, because I like the flavor?

[Petronski]

I don't even want to know what the artificial mayonnaise contains.

Why in the world would they use ersatz mayo? What in the hell is in it? Does the recipe have any connections to area 51 or Roswell? What could they possibly be thinking?

[N. Theknow]

And their fries are the WORST.

Whenever I eat there I always take a bag of chips in with me.

Interesting that their decline happened when they switched to the "batter" type fries that taste like cardboard.

[Petronski]

By the way, I eat at Burger King, but as in all other cases, I order the burgers without mayo (of any kind).

Seriously, though, I want to know. What the hell is artificial mayo? Why does it sound so sinister?

[martin_fierro]

Burger King: The K-Mart of fast food.

[aegiscg47]

Burger King used to be pretty good and I preferred them over McD's for years. However, my last few visits had featured artificial food, thin burgers, poor service, and dirty floors/tables, so I vowed not to go back.

[Blood of Tyrants]

I tried one of Hardy's "low carb" hamburger (they leave out the bun and wrap the "sandwich" in lettuce) and ws surprised that it was quite tasty.

[coffeebreak]

My main complaint with Burger King is the 'fries' orders are too small. I don't have a problem with the hamburgers; I actually prefer them.

[sirshackleton]

I like Burger King, but I usually just get a plain hamburger or two, some onion rings, and a Dr. Pepper.

[Mr. Mojo]

None of these huge fast food burger joints offer chili (that I know of). A decent chili would go a long way to spice up the tasteless meat. Chili burgers, chili fries, chili peppers .......mmmmm.

[StAnDeliver]

The chicken baguette wasn't bad and it came with a little side salad that was fresher than what you'd get at McD's or Arby's....so, of course, the answer is to pitch those items and go back to happy saturated fats.

BK hamburgers could be used on "Fear Factor"...Blum ought to throw those off the menu instead of chicken.

[ZGuy]

Their problem may be "unmentionable" do to political correctness. For years Burger King's advertising has been geared toward the African-American community and they are now stuck with that image. If they can effectively change their advertising to market to everyone instead of primarily one sub-community, they should become more profitable.

[erasmus605]

The only chain burger place I like is In-n-Out burger. They make everything fresh, use real ingredients, and have friendly employees and clean restaurants.

They also have a very basic menu. Burgers, fries, and shakes.

It's pretty simple, really.

Unfortunately they're only in California.

[netmilsmom]

I love their fries! Crunchy!
I love Whoppers but I agree with the other poster. If they would wrap them in lettuce, they would have low carb and a winner!

[jtminton]

I know. How do you fake oil and egg whites?

[TheBigB]

I like BK's food. We have one right down the street from my office and I go there once a week or so. But I still prefer hardee's Thickburgers. Those things are REALLY good.

[radiohead]

None of these huge fast food burger joints offer chili

Wendy's does.

[Dane]

Seriously, though, I want to know. What the hell is artificial mayo? Why does it sound so sinister?

It does sound sinister. Kinda of like new coke.

[baltodog]

You wanna' save fast food?

Market it as what is is -- junk food. There is nothing healthy about even the leanest and greenest fast food.

Quit trying to disguise what it is....it's a treat, just like ice cream, and it needs to be marketed as such.

I love all junk food, btw.