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Brand names: Some Americans are naming their children after consumer products
WORLD ^ | 11/15/03 | Gene Edward Veith

Posted on 11/08/2003 3:43:15 AM PST by rhema

NAMES, THE EMBLEMS OF A PERSON'S IDENTITY, used to mean something. "Abraham" means "father of a multitude." "Moses" means "draws out," as of the River Nile and as he would draw the people out of slavery. "Jesus" means "God saves," so that His very name testifies to His deity and His saving work.

In other tribal societies, people are sometimes named for animals ("Sitting Bull") or for something else in nature ("Red Cloud"). The same holds true for European tribes: "Beowulf" means "bee wolf," a figure of speech for "bear." In the Middle Ages, children born on a Saint's Day were named for that saint, giving them their patron saint. Puritans started naming their children after virtues, such as Faith and Prudence, or after other abstractions such as Increase.

Then the meaning of names began to lie generally in some association, as in naming a child for someone in the Bible. Many names have family significance, with children named after parents, ancestors, or other relatives.

The main criterion for names today, though, is not so much their meaning as whether they sound good. Some parents, in order to ensure their child's utter individuality, make up unique names, a set of musical syllables and unusual spellings designed to ensure that no one else in the world has exactly that name.

As the pop culture—the world of entertainment and commercialism—drives out traditional culture, from education to the church, it shows up too in the names people choose for their children. Decades from now, adults will find themselves saddled with the names of by then old-fashioned pop stars who happened to have been big at the time their mothers gave birth. Soap-opera characters, it has been noted, are a major influence on the names of real babies.

A new trend in baby names, however, takes the pop-culture influence to a new level. Cleveland Evans, a psychology professor at Nebraska's Bellevue University and a member of the American Name Society, studied Social Security records for the year 2000 and found that many children today are being named after consumer products.

Twenty-two girls registered that year were named "Infiniti." Not "Infinity" with a "y," as in the illimitable attribute of God, but "Infiniti" with an "i," as in the car. There were also 55 boys named "Chevy" and five girls named "Celica."

Hundreds of children were named after clothing companies. There were 298 girls named "Armani." There were 164 named after the more casual "Nautica." Six boys were named "Timberland," after the boot.

Sometimes the clothing namesakes are more generic, with a special emphasis on fabrics. Five girls were named "Rayon." Six boys were named "Cashmere," seven were named "Denim," and five were named "Cotton" (though perhaps this was for Increase Mather's son).

Forty-nine boys were named "Canon," after the camera. Seven boys were named "Del Monte," apparently in honor of canned vegetables. Twenty-one girls were named "L'Oreal," after the hair dye, presumably to let them know that "you are worth it."

"Sky" might be the name of a nature-loving flower child's offspring (as in River Phoenix), but 23 girls and 6 boys were named "Skyy." This is a brand of vodka. Parents are naming their children after other alcoholic beverages, too. Nine girls were named "Chianti." Six boys were named "Courvoisier."

Perhaps the ultimate product name for kids uncovered by Mr. Evans was ESPN. Two separate parents, one in Texas and one in Michigan, named their sons after the sports cable network. A reporter for the Dallas Morning News traced down the family of big sports fans and learned that the correct pronunciation of little ESPN's name is "espen."

So what does this mean? Are children being seen in the same terms as consumer products or other possessions? Certainly, just as there are trophy wives, there are now trophy children. The desire to own a baby is driving much of the new reproductive technologies. Babies are already being bought and sold in the practice of hiring surrogate mothers.

Certainly parents have the right to name a child anything they want, and it is wrong to give someone a hard time just for having an unusual name, which, as in Johnny Cash's boy named Sue, can be a character-building experience. (Maybe he could have changed the spelling to "Sioux.")

For some, the "Christian name," as it is called, is given at baptism. And its true significance comes from that one individual identity being identified with and joined to a greater name: "ESPN, I baptize you in the name of the Father, Son, and Holy Spirit."

Christians find their own name and identity—whatever it is—in the name of Jesus, "God saves."


TOPICS: Culture/Society; Editorial; Extended News
KEYWORDS: namesake
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To: M Kehoe
Great googley moogley!
161 posted on 11/08/2003 8:55:24 AM PST by Oorang ( If guns are outlawed, can we use swords?)
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To: Who dat?
I knew someone once with the last name of Bauley, pronounced Ball-ee. Everyone in the family pronounced in Ball-ee, except for her. She had to say "it's French and pronounced Boo-ley". Yeah, right.
162 posted on 11/08/2003 9:05:22 AM PST by Oorang ( If guns are outlawed, can we use swords?)
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To: rhema
So what's next, a kid named 'Drano' or 'Comet'? (after the declogging liquid and cleanser, respectively) Perhaps we'll even see some girls named 'Downy', 'Charmin' or 'Snuggle'. One thing's for sure, they'll all have 'household' names (Heh, heh).

-Regards, T.
163 posted on 11/08/2003 9:36:10 AM PST by T Lady (Who Let the 'RATS Out?!!)
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To: Fzob
Another reason to kill your TV.

John Prine fan??? :-)

164 posted on 11/08/2003 9:43:40 AM PST by carpio
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To: MissEdie
We also have an Allegra and a Ford.

HEY! What's wrong with that? That allergy medicine didn't come out until the late 80s. LOL

165 posted on 11/08/2003 9:49:07 AM PST by Allegra (CBS has canceled this tagline. It was "not due to controversy." Tom Daschle is disappointed.)
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To: drlevy88
Social Security??? I didn't know they even kept a publicly viewable list-of-citizens.

They probably publish abstracts of their data. Probably even a list of all the names used and how many times they occurred in their list. A mere simple database query.

So much for the depth of what passes for research.

166 posted on 11/08/2003 9:49:49 AM PST by Held_to_Ransom
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To: Fzob
I have a nephew named Denim. I thought he was joking when he told me what the babys name would be. :(
167 posted on 11/08/2003 9:49:59 AM PST by linn37 (Have you hugged your Phlebotomist today?)
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To: ovrtaxt
Twenty three years ago when my brother was having a child, his wife chose the name Brooke if it was a girl. My brother put his foot down because our last name is Linn and he didn't want to saddle a child with the name: Brooke Linn. Fast forward to the present. I own a store which hosts many children. So far this year I've seen three girls named Brooklyn. That's their first name. It's so incredibly stupid I feel like slapping the parents.
168 posted on 11/08/2003 9:51:44 AM PST by Hildy
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To: carpio
John Prine fan??? :-)

Not a clue who he is. Fill me in

169 posted on 11/08/2003 9:52:42 AM PST by Fzob (Why does this tag line keep showing up?)
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To: Hildy
I also know someone who named her daughter Brooklyn. Small world, isn't it?

-Regards, T.
170 posted on 11/08/2003 9:55:55 AM PST by T Lady (Who Let the 'RATS Out?!!)
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To: Fzob
I can't hear the word cashmere without thinking of that hysterical Seinfeld episode where George gives the cleaning lady whom he had sex with the cashmere sweater meant for Elaine. Her story about growing up poor in South America and admiring the rich North American men who came to her small town wearing cashmere is one of the funniest monologues ever.
171 posted on 11/08/2003 10:00:14 AM PST by Hildy
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To: rhema
Went to school with a girl named Cherry Vanilla Goldstein...born in '51 in Brooklyn where that was the Breyers flavor of the week down the corner...We called her Cheri.
172 posted on 11/08/2003 10:02:14 AM PST by wtc911
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To: squidly
"I know of a girl named Chlamydia. I'm not joking."

See The Pangs of Aphasia

--Boris

173 posted on 11/08/2003 10:05:46 AM PST by boris (The deadliest Weapon of Mass Destruction in History is a Leftist With a Word Processor)
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To: rhema
Well any those was better than my name....

When I was a kid my name was "stupid"

:(
174 posted on 11/08/2003 10:07:54 AM PST by ColdSteelTalon
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To: DeepDish
And the kid who never quite completes toilet training is named Hallmark.

I'm laughing so hard I'm almost crying. Since I just finished wiping a really bad miss off the bathroom wall, can I rename my husband?

175 posted on 11/08/2003 10:08:01 AM PST by Not A Snowbird (One of Those Dreaded Federal Employees)
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To: Lockbar
"I don't plan on having any kids, but if I do, I have two names: (A) girls name-- Juicyfruit (B) boys name-- Big Red"

I tried to talk my vet into naming her baby daughter Vulnavia in honor of the "Dr. Phibes" character. The name itself appears to be a contraction (sorry) of the words "vulva" and "navel".

She named the kid "Sarah". No imagination.

--Boris

176 posted on 11/08/2003 10:09:28 AM PST by boris (The deadliest Weapon of Mass Destruction in History is a Leftist With a Word Processor)
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To: rhema
There is a mega-politically incorrect (read: HILARIOUS) website/disc jockey entertainer who is named Shirley Q. Liquor "Tell you momma how she durrin." (www.shirleyqliquor.com), whose fictional children include K-Martina, Saskatoon, etc.
177 posted on 11/08/2003 10:13:14 AM PST by hispanarepublicana (Mr. Fox, give us our water!!!)
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To: johniegrad
You could name his little brother "Nopar".
178 posted on 11/08/2003 10:18:39 AM PST by Redcloak (Is this thing on?)
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To: boris
I have read through all of these waiting for someone to mention the famous Texas billionaire by the name of Hogg. He named his two daughters Ima and Ura.

True story.

179 posted on 11/08/2003 10:18:50 AM PST by SeaDragon
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To: rhema
To be fair to some of these, alot of products are named after a person, so 'Ford' for example is an actual name. Most of them are last names, though.
180 posted on 11/08/2003 10:24:41 AM PST by Sofa King (-I am Sofa King- tired of liberal BS! http://www.angelfire.com/art2/sofaking/)
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