Buc-ees is a bit over zealous in protecting their trademark
The corner stores beaver looks nothing like Buc-ees logo.
The store’s name is derivative of the towns name.
There is no chance of confusion between the two businesses.
But it will take millions of dollars for the local store to fight a mega corporation like Buc-ee’s
My question is...
Did the Mom and Pop design the logo AFTER the rise and success of Buc-Cee’s?
If so - they should get sued. If the Mom and Pop was there first? Leave them alone.
Years ago, before Burger King came to Texas there was a fantastic local burger joint in San Antonio called Whopper Burger. Had a half dozen or so restaurants.
And when BK showed up, there was no question that Whopper Burgers could continue selling under their name.
Wow! That is stupid.
About the only similarity between the logos is that they are brown colored cartoonish beavers.
That is ridiculous.
I was once working on a gaming website and back in the 2000s and since I’m better at programming than art, I put out a contest where I would pay for a Jester/clown themed logo to the winner as long as I got the rights to it. But when I reviewed the entries, I had to scour the internet for other businesses that had similar themed logos to make sure they weren’t too similar. It’s surprising how many I could find, once I started looking.
So you wouldn’t think that a beaver was a common logo/mascot, but there are only so many ways you can draw one up.
This incident reminds me of the 2000s when Monster.com was suing every business they could find that used monster in their name or marketing. It’s obnoxious. You shouldn’t get the right to trademark a dictionary word any more than an animal that existed before you business ever did!
Beavercreek Township was established as such when Tejas was still Mexico ...
The beaver mini mart, which BTW doesn’t have a gas pump, is up the street from where I live (walking distance).
They have a duty to protect their trademark otherwise they risk losing it.