Wow! That is stupid.
About the only similarity between the logos is that they are brown colored cartoonish beavers.
That is ridiculous.
I was once working on a gaming website and back in the 2000s and since I’m better at programming than art, I put out a contest where I would pay for a Jester/clown themed logo to the winner as long as I got the rights to it. But when I reviewed the entries, I had to scour the internet for other businesses that had similar themed logos to make sure they weren’t too similar. It’s surprising how many I could find, once I started looking.
So you wouldn’t think that a beaver was a common logo/mascot, but there are only so many ways you can draw one up.
This incident reminds me of the 2000s when Monster.com was suing every business they could find that used monster in their name or marketing. It’s obnoxious. You shouldn’t get the right to trademark a dictionary word any more than an animal that existed before you business ever did!
What happens when the state looks at Buc-ee's values "Conservative, Business-friendly and Family-oriented" and chooses to support the older family owned small business? Does that incite the big beaver's rage?
There is a family owned drive-in burger restaurant where I live called Checkers. It has been sued by the Checkers/Rally’s franchise and the suit has been going for years.
The store pre-exist the Checkers franchise in its present location and name for at least a decade and Checkers/Rally’s they won’t drop the suit.
Why courts won’t dismiss these nuisance suits with prejudice escapes me. I frequently read how courts are overloaded and they allow this type of predatory litigation to continue.