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When Did Films Get So Boring [essay by Justine Bateman]
Justine Bateman Substack ^ | 05/11/2026 | Justine Bateman

Posted on 06/24/2026 6:05:36 PM PDT by simpson96

Why is nothing new happening in film?

You’ve noticed. Sequel after sequel, unmemorable plots, films you don’t care about discussing the next day.

Yeah, it didn’t use to be like this.

Filmgoers in the 20th century had a bonanza of new genres or styles of film. Every decade birthed two or more. Film started in the 1910s with a big dose of Charlie Chaplin. Sound entered the picture in the ‘20s, and the films got bigger. The 1930s exploded with Gangster Films, Spectacle Films, Musicals, and Slapstick Comedy. In the 1940s came Power Women Films, Film Noir, and Italian Neorealism. The 1950s birthed the Teenager Films (”teenagers” didn’t really exist until that), Alien Scare Films, and Biblical Films. All of these genres were brand new to audiences at the time. Exciting stuff.

The 1960s blew the roof off film with a slew of new directors. The French New Wave (and all the rest of Europe) brought Godard, Antonioni, Tarkovski, and Fellini. And the start of Hollywood Maverick Films followed, with directors like Coppola, Lucas, and Friedkin. That Maverick filmmaking continued into the 1970s, where we saw the birth of the Blockbuster Film. (Yes, at one point it was a new concept.)

The 1980s birthed The Sequel as a genre of its own, as well as Buddy Cop Films, Big Glossy Comedies, and more Blockbusters. In the 1990s, we again got something new in film: Indie Film.

Starting with 2000, though, this continuous birthing of new film genres and styles stopped. You could still find a good film or two, but there was no new movement or genre, really. And you deserved one.

We should have had one in the 2000s. It was a fresh decade, century, and millennium all in one. The decade’s first half gave us more strong Indies from directors like David Lynch and Darren Aronofsky, and more blockbusters and their sequels. But, right when one would expect some new genre or style in film, Tech entered the picture in the form of “user-generated” online video and social media.

Filmgoers were understandably distracted by these two new tech engagements, which began pulling them away from filmgoing and shot fear through the hearts of studio executives. They didn’t want to suffer the same fate as the music industry just a few years before, so they went into fear mode. They were already dealing with DVD rentals and sales — major Studio revenue - taking a dive, thanks to Netflix’s online video hosting. They doubled down on what they felt was “safe”: more sequels and more films based on established IP (comic books, old TV series, nostalgia games and toys). No new film genre in that decade.

In the 2010’s, we got even further away from any new film genre or style. The top-20 box-office films consisted of 15 sequels, four new comic-book films, and one remake.

Not only had Indie film production waned, but original mid-range-budget films ($20-50m rom-coms, comedies, and dramas) were rare. There was a gap. So, while the studios went headlong into their “safe” films and endless sequels, tech companies (now streamers) filled in that Indie and mid-range budget film gap. This was great — at first. Many filmmakers celebrated what looked like a revival of those films the studios had abandoned. And thanks to the streamers, new films (and series) from Spike Lee, Cary Joji Fukunaga, and David Fincher emerged.

However, streamers have the DNA of tech companies, not film studios, and their hunger for “user scaling” overwhelms everything else. They needed to expand into other countries fast and also make sure their current subscribers didn’t quit. The result was not films and series, but “content” — just stuff for their websites. For foreign countries, they had to have content you could understand without knowing the language: action, horror, thrillers. To keep current subscribers, they needed stuff that you could have on in the background, a “second screen” to keep you company while you scrolled through your Instagram and answered emails on the “primary screen” of your phone or laptop. Some excellent films were still being done, but they were outliers. Basically, instead of getting a new film genre or style that would thrill us in the 2010s, we got the Content Conveyor Belt.

So far, the 2020s seem the same: no new film style or genre. There are 13 sequels in the top 20 box office films. Not great. The streamers, meantime, are making more and more “specious films” — films that look as if they have value (big stars, big marketing campaigns) but actually don’t. And now, as if on cue, there’s generative artificial intelligence (GAI), which allows Studio and streamer executives to cut labor overhead. If you can “generate content” without dealing with and paying filmmakers, actors, locations, and crew, your quarterly profit margins will really shine.

Because using GAl can eliminate most of the people who make a film, it will cause the structure of the film business to collapse. However (a big however), great filmmakers are not going to stop making films. It’s what they do; they can’t help themselves. A new film business is growing, one that is real and raw and human. When the audience becomes sick of the GAl content that is about to kill their culture altogether, these fresh new films will be waiting for them on the other side.

The Birth of the New is coming. And you deserve it.


TOPICS: TV/Movies
KEYWORDS: film; hbomax; hulu; movie; moviestudio; paramount; streamer; studio
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To: Harmless Teddy Bear

I dont bother watching anything new new... White girls going goo goo over the black guy... the white guy asshole or fag... the lesbians who have to over act in their part to make sure the viewer understands... and even the Brit movies now with their white girls only trusting the Arabic guys. Its a complete joke.

I got rid of cable almost 20 years ago and when older series come on one of the few places I stream from, they are new to me!! Or I watch Kdramas when available.


41 posted on 06/24/2026 8:06:20 PM PDT by sit-rep (START DEMANDING INDICTMENTS NOW!!!!!)
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To: ClearCase_guy

It’s everything.
Music
Fashion
Movies
Architecture
Art
Cars

All bland by design.


42 posted on 06/24/2026 8:07:20 PM PDT by missthethunder (Since the 1980 Rona Barrett interview. IYKYK. )
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To: Señor Presidente

I have enjoyed the more recent movies by, and starring, Clint Eastwood. The scripts aren’t inane and boilerplate.


43 posted on 06/24/2026 8:08:27 PM PDT by MayflowerMadam ( "Trouble knocked at the door, but, hearing laughter, hurried away". - B. Franklin)
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To: Spktyr

And i helped ruin the internet with all those ads. Sorry. Most movies I’ve seen in recent years I’d be hard pressed to tell you what I just saw ten minutes after


44 posted on 06/24/2026 8:51:04 PM PDT by datricker (Go Trump/Vance! )
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To: datricker

She is literally one of the writers making terrible screenplays.


45 posted on 06/24/2026 8:51:48 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: simpson96

...And the best picture Oscar goes to... “La La land” er... NO!!! It goes to that black film that nobody’s even seen and very few even liked, “Moonlight”.

Don’t kid yourself... Hollywood’s killed itself through liberal wokeness and it will continue to destroy itself until all those dumbasses are replaced.


46 posted on 06/24/2026 9:48:32 PM PDT by Bullish (My tagline ran off with another man, but it's okay... I wasn't married to it.)
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To: simpson96
Filmgoers in the 20th century had a bonanza of new genres or styles of film. Every decade birthed two or more. Film started in the 1910s with a big dose of Charlie Chaplin. Sound entered the picture in the ‘20s, and the films got bigger. The 1930s exploded with Gangster Films, Spectacle Films, Musicals, and Slapstick Comedy. In the 1940s came Power Women Films, Film Noir, and Italian Neorealism. The 1950s birthed the Teenager Films (”teenagers” didn’t really exist until that), Alien Scare Films, and Biblical Films. All of these genres were brand new to audiences at the time. Exciting stuff.
Was taken aback by that mention of "Power Women Films."

That is not a standard term in film history, and it's definitely not a recognized genre label like "Film Noir" or "Italian Neorealism." I wonder what kind of films the essayist would classify as such.

I defy the author to identify even only THREE films from that era in which the female protagonist wasn't motivated chiefly by a desire to either get into or out of a romantic relationship, or wasn't employing her "feminine allures" to achieve her goals.

I give her one: "Mildred Pierce" (1945).

Regards,

47 posted on 06/24/2026 10:03:59 PM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: toddausauras

” They all talk the same.”

Impressionists like Rich little and Frank Gorshin have vanished.


48 posted on 06/24/2026 10:09:20 PM PDT by rxh4n1
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To: Celtic Conservative; CodeToad
Do you think there’s any capacity for creativity using GAI? Or is it just high-tech mimicry? Honest question.

You didn't address that question to me, but allow me to "weigh in" on that issue:

A.I. is capable of sufficient "mimicry" to fool most movie-goers, who are - after all - abysmally stupid.

Regards,

49 posted on 06/24/2026 10:23:05 PM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: sit-rep

I’m enjoying one right now on Netflix called “The Last Ship”........................

Very good series but came out 10 years ago


50 posted on 06/24/2026 10:33:59 PM PDT by dennisw (Qatarlson the Insufferable blowhard. There is no limit to human stupidity. |||||||||||||||||||||||||)
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To: simpson96

bookmark.


51 posted on 06/24/2026 10:57:28 PM PDT by dadfly
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To: proust

I think she got degree in computer sciences laterin her life so she wanted to enter everything


52 posted on 06/25/2026 1:46:30 AM PDT by paudio (Charlie Kirk is this era's MLK)
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To: simpson96; All

I only watch old films 😁


53 posted on 06/25/2026 2:24:29 AM PDT by SMARTY (In politics, stupidity is not a handicap. Napoleon Bonaparte I)
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To: simpson96

Hollywood is dead. They can’t make a good movie today. The last great movie Hollywood put out was Inception in 2010, and even by then decent movies were few and far between.

There has been nothing but crap put out since then, with a random, watchable movie here and there. Nothing of note.

Hollywood committed suicide while the state of California is still in the process of doing so.


54 posted on 06/25/2026 3:39:28 AM PDT by Freedom_Is_Not_Free (America -- July 4, 1776 to November 3, 2020 -- R.I.P.)
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To: sphinx

Justine Bateman was a costar in the 1980s sitcom called “Family Ties”, with Michael J. Fox and Meredith Baxter Birney. It was a very popular prime time show on 80s TV.

That was 40 years ago, so yes not everybody is familiar with her. You have to be old or watch the reruns.


55 posted on 06/25/2026 3:43:19 AM PDT by Freedom_Is_Not_Free (America -- July 4, 1776 to November 3, 2020 -- R.I.P.)
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To: SMARTY

Same here — I also only watch old films.

I won’t watch a movie made after 2005 unless several people recommend it.

The odds are better I win the lottery than watch a movie made after 2020. Nobody I know recommended Oppenheimer so I have never watched it.

I did want to watch “Greyhound” with Tom Hanks as a naval Captain, but it is on Apple TV, so no access to it. I doubt I missed too much.

Meanwhile “Supergirl”. LOL. Too funny


56 posted on 06/25/2026 3:48:19 AM PDT by Freedom_Is_Not_Free (America -- July 4, 1776 to November 3, 2020 -- R.I.P.)
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To: BradyLS
The better phrase is “forgettable plots.”

Some say there are only 3 basic plots, some 6, some 7, some 9...

The art is in the telling.

That, or maybe we're all just jaded by entertainment overload. Used to be a time when some guy would stand up and tell a story to the rest around the campfire.

57 posted on 06/25/2026 3:53:08 AM PDT by Sirius Lee ("Never argue with a fool, onlookers may not be able to tell the difference.)
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To: Freedom_Is_Not_Free

Hubby was Physicist for DoD and did some work at Edwards, so he was interested in seeing Oppenheimer. It was blah. You missed nothing.


58 posted on 06/25/2026 4:07:15 AM PDT by MayflowerMadam ( "Trouble knocked at the door, but, hearing laughter, hurried away". - B. Franklin)
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To: Freedom_Is_Not_Free; All
My friend in college was a cinematography major. He said (and I agree) FEW good moves were made in the 70's

The last film I paid to go and see was "Master and Commander"

59 posted on 06/25/2026 4:37:06 AM PDT by SMARTY (In politics, stupidity is not a handicap. Napoleon Bonaparte I)
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To: simpson96
When Hollywood became politically correct and activist for the Democrat Party. Definitely since Obama in 2008 and probably before.
60 posted on 06/25/2026 4:43:39 AM PDT by Vision (“Our Democracy” means "Our Slush Fund." The Left is hate.)
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