Nike hires nonbinary FURRY to be face of ad campaign as ailing sportswear giant loses sales to Hoka and Adidas

UK Daily Mail ^ | 10 November 2025 | SONYA GUGLIARA

[Moltke]

Just...go broke.

These woke CEOs just don't learn, do they?

[al_c]

Nike will soon be found solely at Walmart.

[equaviator]

No they don’t because they sure don’t know when to quit.

[Reddy]

I stopped buying/wearing anything Nike after they supported Colin Kaepernick.

I KNOW they lost a LOT of money just from me not purchasing their products for myself or my family. But they didn’t learn, instead they doubled down on woke.

[Leaning Right]

My theory has always been that one idiot comes up with this nonsense at a meeting. But everyone else is afraid to object, and risk being called a hater.

So the nonsense becomes company policy.

[TheThirdRuffian]

Hoka and Adidas both make superior shoes to Nike.

Last pair of Nikes I had, the sole ripped off on a trail. Fortunately had duct tape to hold it together. Apparently the glue everything together and don’t reinforce key joinders.

Just garbage.

[rktman]

Fookin’ idjits. Seriously, furries for ads? Gotta get me some k-mart sneakers. But, IIRC I never bought Nike stuff anyway.

[left that other site]

My theory has always been that one idiot comes up with this nonsense at a meeting. But everyone else is afraid to object, and risk being called a hater.

I think you hit the nail on the head, FRiend.

[HartleyMBaldwin]

Just another of many companies that I can’t really boycott, for the reason that I don’t buy their products to begin with. It’s over 40 years since I bought Nike anything, because their shoes suck.

[econjack]

I stopped buying/wearing anything Nike after they supported Colin Kaepernick.

Me too. This ad just confirms I did the right thing.

[proxy_user]

Even GolfNow’s spokesgopher is laughing at this....

[libh8er]

I love Hoka! Own several pairs.

[ridesthemiles]

WHEN YOUR COMPETITOR IS DIGGING A HOLE THAT WILL LEAD TO HIS DEMISE -—LET HIM

[jimtorr]

I bought my first running shoes for high school track, in 1971, from Nike Store #2 in Eugene, Or. The salespeople were U of Oregon track athletes.

I haven’t bought any Nike shoes in 15 years. IMHO New Balance sells better shoes for walking, at lower prices. Today New Balance shoes, as far as I know, are made in USA.

[cnsmom]

You can often find Nike at Good Will and Thrift Stores I dumped all my Nike gear years ago.

[Frank Drebin]

[ProtectOurFreedom]

Yeah! That will arrest their sales slide, without a doubt!

[Sirius Lee]

Thought for sure this was going to be a Bee bite.

[Dr. Sivana]

I no longer buy sneakers, but when I did, Puma was the best, and Vans was ok. My wife like New Balance.

[Red Badger]

That’s gonna work!..................🙄