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Posted on 11/10/2025 9:37:10 AM PST by Moltke
A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand.
Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.
The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.
(.....)
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
(Excerpt) Read more at dailymail.co.uk ...
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These woke CEOs just don't learn, do they?
Nike will soon be found solely at Walmart.
No they don’t because they sure don’t know when to quit.
I stopped buying/wearing anything Nike after they supported Colin Kaepernick.
I KNOW they lost a LOT of money just from me not purchasing their products for myself or my family. But they didn’t learn, instead they doubled down on woke.
My theory has always been that one idiot comes up with this nonsense at a meeting. But everyone else is afraid to object, and risk being called a hater.
So the nonsense becomes company policy.
Hoka and Adidas both make superior shoes to Nike.
Last pair of Nikes I had, the sole ripped off on a trail. Fortunately had duct tape to hold it together. Apparently the glue everything together and don’t reinforce key joinders.
Just garbage.
Fookin’ idjits. Seriously, furries for ads? Gotta get me some k-mart sneakers. But, IIRC I never bought Nike stuff anyway.
Just another of many companies that I can’t really boycott, for the reason that I don’t buy their products to begin with. It’s over 40 years since I bought Nike anything, because their shoes suck.
Me too. This ad just confirms I did the right thing.
Even GolfNow’s spokesgopher is laughing at this....
I love Hoka! Own several pairs.
WHEN YOUR COMPETITOR IS DIGGING A HOLE THAT WILL LEAD TO HIS DEMISE -—LET HIM
I bought my first running shoes for high school track, in 1971, from Nike Store #2 in Eugene, Or. The salespeople were U of Oregon track athletes.
I haven’t bought any Nike shoes in 15 years. IMHO New Balance sells better shoes for walking, at lower prices. Today New Balance shoes, as far as I know, are made in USA.
You can often find Nike at Good Will and Thrift Stores I dumped all my Nike gear years ago.
Thought for sure this was going to be a Bee bite.
I no longer buy sneakers, but when I did, Puma was the best, and Vans was ok. My wife like New Balance.
That’s gonna work!..................🙄
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