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How Wawa is stealing customers from Wendy’s, Burger King and Starbucks
CNBC ^ | 10/21/2025 | Natalie Rice

Posted on 10/24/2025 9:49:24 AM PDT by sopo

One of America’s largest convenience store chains, Wawa, boasts a cult-like following, inspiring merch, tattoos, songs and even marriage proposals.

Now Wawa is hoping to expand that powerful customer loyalty found in its core markets into the Midwest and South.

The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. Its signature hoagies, Sizzli sandwiches and popular limited-time offers such as the Thanksgiving-inspired “Gobbler,” have made Wawa a destination.


TOPICS: Society
KEYWORDS: hoagies
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Hoagiefest each summer gives me all the WaWa I need for the year. They stole the Gobbler from Capriotti's "Bobbie" hoagie
1 posted on 10/24/2025 9:49:24 AM PDT by sopo
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To: sopo

WIKI

In November 2013, Capriotti’s expanded its presence on the East Coast by opening its first location in Washington DC. Joe Biden was the first customer served at the store’s grand opening.

Founded 1976; 49 years ago
Wilmington, Delaware, US
Founders Lois and Alan Margolet
Headquarters Las Vegas, Nevada, U.S.
Number of locations 160+

https://en.wikipedia.org/wiki/Capriotti‘s


2 posted on 10/24/2025 9:55:53 AM PDT by Brian Griffin
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To: sopo
Wawa was a local joint and it was fantastic, the deli was a real deli and when they made a hoagie they cut the meat and cheese for it right in front of you instead of pulling out off a pile of pre-cut stuff. Great meatballs, great sandwiches in general, good supply of the usual convenience store stuff, clean.

In our area now (south jersey) Wawa is costly. Their gas is the most expensive around. The prices for their prepared foods are way up. They have more variety of prepared foods but the quality not as good. However, it still beats 7-11 by a mile, which is the only real competition just by being clean, well stocked, and selling food that wasn't made a week ago in 100 miles away.

3 posted on 10/24/2025 9:59:38 AM PDT by pepsi_junkie ("We want no Gestapo or Secret Police. F. B. I. is tending in that direction." - Harry S Truman)
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To: sopo

The WaWas in Connecticut in the 1970s were just a run-of-the mill convenience store. One level up from Food Bag, and no better than Cumberland Farms.

We are finally getting a Bucc-ees in the Phoenix, AZ area. I will check that up.


4 posted on 10/24/2025 9:59:43 AM PDT by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
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To: sopo

“Developed by Lois Margolet and named after her Aunt Bobbie Capriotti.”

https://www.food.com/recipe/the-bobbie-133868


5 posted on 10/24/2025 10:01:00 AM PDT by Brian Griffin
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To: pepsi_junkie

Here in the DC metro area, their prices are pretty comparable to most fast food places, but their food is much better. I’ve never been disappointed in a WAWA meal.


6 posted on 10/24/2025 10:02:06 AM PDT by Jamestown1630 ("A Republic, if you can keep it.")
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To: pepsi_junkie

“Their gas is the most expensive around.”

I haven’t checked in a about a year, but in my part of Florida Wawa gas prices were always in line with those of the other vendors.


7 posted on 10/24/2025 10:02:49 AM PDT by Brian Griffin
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To: sopo

https://duckduckgo.com/?q=Wawa+hoagie+images&ia=images&iax=images


8 posted on 10/24/2025 10:04:44 AM PDT by Brian Griffin
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To: sopo

https://www.wawa.com/menu/lunch-dinner/hoagies-specialty-sandwiches


9 posted on 10/24/2025 10:06:02 AM PDT by Brian Griffin
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To: sopo

Does Wawa peddle electric prunes? Asking for a friend.


10 posted on 10/24/2025 10:07:16 AM PDT by Flash Bazbeaux
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To: Jamestown1630

None around me, I guess. Their personal pepperoni pizza is $8.19 plus tax. Yesterday, we finished off a $2.50 homemade 11x17” pepperoni and everyone’s hands were washed.


11 posted on 10/24/2025 10:09:01 AM PDT by bgill
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To: bgill

I’ve never tried their pizza. We like their subs.


12 posted on 10/24/2025 10:10:32 AM PDT by Jamestown1630 ("A Republic, if you can keep it.")
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To: sopo

Wawa?

Thought it was all about Sleeperdude’s kid.


13 posted on 10/24/2025 10:11:25 AM PDT by Macoozie (Roll MAGA, roll!)
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To: sopo

Love that grabber of a title! You don’t steal customers, customers leave on their own accord for various reasons.


14 posted on 10/24/2025 10:11:30 AM PDT by Lockbox (politicians, they all seemed like game show host to me.... Sting)
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To: sopo

Running two businesses [gas station + sandwich shop] on one piece of real estate can be a good idea.

Aldi does two-on-one [grocery store + Chinese chattels] business too, but on smaller parcels and a less diverse basis than Walmart.


15 posted on 10/24/2025 10:14:01 AM PDT by Brian Griffin
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To: sopo

When on the road, I will stop to go wee-wee at Wawa.


16 posted on 10/24/2025 10:14:05 AM PDT by NonValueAdded (First, I was a clinger, then deplorable, now I'm garbage. Feel the love? )
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To: sopo

I don’t see anything extraordinary:

https://www.wawa.com/menu/lunch-dinner/hoagies-specialty-sandwiches/cold-hoagies


17 posted on 10/24/2025 10:20:25 AM PDT by Brian Griffin
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To: sopo

Steal away from Starbucks. I used to go there all the time. Just got to the point where three dollars plus for a small cup of coffee is absolutely ludicrous. Plus they changed everything to the new coffee machines and the coffee is at least three times stronger. It’s absolutely unbreakable anymore. And this coming from a guy that likes strong, dark coffee.


18 posted on 10/24/2025 10:27:18 AM PDT by Hammerhead
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To: All

Truth is they stole alot of their business plan from Sheetz (out of Altoona).

They had a deal for years where Wawa wouldn’t go too far to west in PA and Sheetz wouldn’t go too far east. That went out the window a couple of years ago.

Back then they did agree that Sheetz would take the Carolinas and Wawa would take FL. That seems to be holding.

Wawa has slightly better food. Sheetz has a slightly better menu imo.


19 posted on 10/24/2025 10:34:11 AM PDT by FLNittany
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To: sopo

Are they “stealing”? Or are people just going there instead? Not hard to do a little better than the three listed in the title.

Maybe the fact they are equipped with multi needs is a draw for busy people.


20 posted on 10/24/2025 10:34:21 AM PDT by dforest
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