Posted on 10/15/2025 8:04:10 AM PDT by Red Badger
Key Points
Apple announced new MacBook Pro, iPad Pro and Vision Pro models with an updated M5 chip that allows them to run faster than their predecessors.
MacBook Pro models start at $1,599, the 11-inch iPad Pro starts at $999 and the latest Apple Vision Pro starts at $3,499.
The devices are available to preorder now in most markets and go on sale Oct. 22.
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The upgraded Apple Vision Pro features the powerful M5 chip, the comfortable Dual Knit Band, innovative features with visionOS 26, and all-new spatial apps and Apple Immersive content. Courtesy: Apple Inc.
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Apple announced new MacBook Pro, iPad Pro and Vision Pro models on Wednesday with an updated M5 chip that allows them to run faster than their predecessors.
The new MacBook Pro models start at $1,599. The 11-inch iPad Pro starts at $999. The latest Apple Vision Pro, which includes a Dual Knit Band, starts at $3,499.
The new devices are available to preorder now in most markets and go on sale Oct. 22. They are Apple’s latest additions to its fall catalog of products.
The company released the iPhone 17 and Apple Watch Series 11 models in September.
Apple’s December quarter is its largest by sales, driven by holiday and Christmas shopping. That is why the company usually updates its bestselling products in the fall. This year, it’s the first full quarter of iPhone 17 sales as well.
The new device lineup is powered by Apple’s M5 chip, which the company said has four times the peak compute performance compared with the previous M4.
Johny Srouji, Apple’s senior vice president of Hardware Technologies, said in a release that the “M5 delivers a huge boost to AI workloads.”
Wednesday’s announcement comes as Wall Street analysts are closely watching Apple’s new releases to see if the company is raising prices or eating costs related to President Donald Trump’s announced and threatened tariffs, especially on semiconductors and China.
Starting prices for the latest M5 models are the same as the previous versions.
While iPads and MacBooks aren’t as critical for Apple as iPhone sales, they are still massive businesses.
Apple reported $6.58 billion in iPad sales in the June quarter, an 8% decrease on an annual basis that the company attributed to difficult comparisons to the year-ago quarter when new iPad Pros were released.
Mac sales in the June quarter came in at $8.05 billion, a 15% increase on a year-over-year basis. Apple released a new version of what it calls its bestselling laptop, the MacBook Air, earlier this year.
Apple has never broken out figures for the Vision Pro headset but they are included alongside Apple Watch and AirPods sales in the company’s wearables, or other products, line item. Analysts believe the company’s Vision Pro revenue is negligible.
MacBook, iPads and Vision Pro put together are significantly less than Apple’s iPhone revenue, which accounted for more than 47% of revenue in the company’s June quarter at just under $45 billion.
Wall Street analysts tend to focus on iPhone sales and growth over the company’s secondary product lines.
But think about it. The time will come when you can basically choose who you want to see in a role, in any movie.
There’s another one with Elvis playing Han Solo.
For example, I want to watch “The Hunt For Red October”, but I don’t want to watch Alec Baldwin, so I’ll swap him, for say, Mel Gibson.
Virtual Reality is the use of glasses that only project what a computer generates, but Augmented Reality allows the user to see the world around them with computer projected additional data.
Augmented Reality glasses are amazing.
I'll bet they are, but they used to be a LOT cheaper...
And then I'd want to be a copyright lawyer hoovering up judgments and settlements against all who'd infringed on the copyrights. Kaching time, many times over. :)
haha. You just know one of us perverts is making such a thing a reality!
Comedy podcast.
Apple Reacts to New Products Leaking Early
https://www.youtube.com/watch?v=C-QBzdJeDJk
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